Hazel Cosmetics, a new era

Presented to you by the Senior Management Team:Hameda Pajman Maurice van Manen

January 12 2012

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Contents

• Introducing Hazel Cosmetics• Problems• Swot analysis• Sales development• Mission statement• New product• Introducing and promoting Eazy Freezy• Summary

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Hazel Cosmetics

• One of CFT’s market leaders• Tremendous sales decline 1990s• New CEO appointed

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Problems

• Door-to-door sales• Old-fashioned• Little growth and innovation

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Strengths• Quality of products• Experience• Consciousness about problems

Weaknesses (internal)• Door-to-door selling out of

fashion• Little appeal with teenagers and

young women

Opportunities (external)• The ever lowering age of girls

wearing make-up• Greater importance of social

media• Update catalogue and ordering

procedure

Threats (external)• Loss of market share• Loss of relative sales growth

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Sales development

63,3%

36,7%

Global sales 1984

Direct SalesRetail Sales

7%

93%

Global Sales 2011

Direct SalesRetail Sales

Source: Fedstats

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Age categories of our sales

1984 1995 2002 2011$0

$20

$40

$60

$80

$100

$120

$140

$160

40+24 to 4010 to 23

In Billion US Dollars

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Sales and Operating Revenues: 2000-2009Pharmaceuticals, Toiletries, Cosmetics and Sundries Wholesaler-Distributors

Source: Statistics Canada, special tabulation, Annual Wholesale Trade Survey.

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Mission Statement

Hazel makes it possible for every woman to enjoy life to the fullest and make you feel confident enough to climb the highest mountain.

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Our New ProductEaZy FreeZy by HaZel

•Maximum styling gel•Global product•New ingredient•Shine and silky

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New Product Slogan

The secret code of women

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New Logo

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New Advertisement

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Ways of introducing and promoting Hazel

• Ladies nights in Hazel stores• Contracts with Facebook and MySpace• Sponsoring multiple fashion events• New website• ‘’V.I.P.’’ discount card

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Summary

• Old-fashioned• Overwhelming • New strategy and product• New battle plan

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Questions & Comments?