HAY: Wrong for HAY

COLLECTION 2014

WRONG FOR HAY

32 product index

39

22

14

33

40

25

30

13

21

42

31

Trion Table

Neu Chair

Hat Box

Tela Glassware

Serve Table

Perforated Calendar 2014

Revolver Stool

Elephant Table

Cork Cone & Magnetic Tower

Bent Wood Mirror Mediums

07 09Noc Light Rope Trick Light

16

Ori

Stanley Stool

Hook

45

37

19

34

46

29

38

26

18

Smileys Quilt

Hackney Sofa

Lens Box

Printed & Embroidered Cushions

The Wooden ShelfFrame Table & Bench

Slope Chair

10Pion Light

11Sinker Light

introduction4

WRONG FOR HAY is a collaboration between HAY and Sebastian Wrong.

Based in London, and working with a wide spectrum

of fantastically talented international designers,

we launched in 2013 with a single mission: to experiment,

play and push the limits of this industry.

When Rolf and Mette Hay founded HAY ten years earlier,

their mission was to bring the innovation and greatness of mid-century Danish design into the 21st century. Since the launch of the first collection in

Cologne HAY has built

a global manufacturing and distribution network, with

dedicated stores and strong relationships throughout

the design, production and distribution chain.

WRONG FOR HAY has inherited the core belief

that good design should be accessible to all who

appreciate it. Our influences and inspiration come from

London, a global cityand a melting pot for

a multicultural, diverse and eclectic spectrum of ideas.

Here, and under the creative direction of Sebastian Wrong,

anything is possible.

5

6 lighting

Noc Light

8 lighting

Rope Trick Light

Next pages Pion Light and Sinker Light

9

12 seating

Revolver Stool

1514 seating

Neu Chair

Next pages Hackney Sofa

1918 seating

Stanley Stool Slope Chair

20 tables

Serve Table

Next pages Trion Table

2524 tables

Elephant Table

Next pages Frame Table & Frame Bench

tables26 27

28 storage

The Wooden Shelf

Next pages Perforated Calendar 2014 and Cork Cone & Magnetic Tower

32 accessories

Hat Box

Next pages Lens Boxes

3534 accessories

3736 accessories

Hook

Next pages Ori and Bent Wood Mirror

accessories 4140

43

Mediums

Previous pages Tela Glassware

4544 textiles

Smileys Quilt

Next pages Printed & Embroidered Cushions

46 textiles 47

49

PRODUCT INFORMATION

WRONG FOR HAY

product info product info 515050

Pion LightBertjan Pot

Rope Trick LightStefan Diez

Noc LightSmithMatthias

The faceted aluminium shade of the Noc Light is paired with a sturdy clamp for desktop or bookshelf use

Colours: Anthracite grey, cool grey Material: Cast aluminium shade, machined aluminium body

Width: 10,2 cmDepth: 14,1 cmHeight: 22,5 cm

The Rope Trick Light is an innovative floor lamp utilising LED technology in a design based on a simple rope mechanism

Colours: Signal black, yellowMaterials: PET steel core rope, cast aluminium light engine, moulded acrylic shade, cast composite base

Width: 18 cmDepth: 33 cmHeight: 187 cm

The Pion table lamp is made from a stitched paper shade

Colour: Natural paper Materials: Composite laminated paper shade, cast aluminium frame

Width: 49,5 cmDepth: 14,8 cmHeight: 66 cm

Width: 34,4 cmDepth: 11,9 cmHeight: 46 cm

product information 51

Sinker LightWH

Revolver StoolLeon Ransmeier

Neu ChairWH

The Sinker ceiling and pendant lamp combines simple lines and form with a matt finish and produces a direct light

Colours: Signal black, dusty grey Materials: Moulded acrylic

Diameter: 23 cm Height: 19 cm

Diameter: 37,5 cm Height: 35 cm

Rotating barstool allows the seat to turn 360° with the footrest, ideally suited to both contract and residential use

Colours: Grey, red, blackMaterial: Powder coated steel seat & legs, aluminium bearing

Diameter: 34 cmHeight: 76 cm


Ergonomically refined moulded plastic shell chair, available with various base options and suited to both commercial and residential environments

Colour: White, dark green, black, bordeaux Materials: Injection moulded plastic shell, solid wooden legs / bent steel tube legs / cast swivel base

Length: 54,2 cmWidth: 45,3 cmHeight: 45 / 82 cm


Stanley StoolFaudet Harrison

Slope ChairWH

Hackney SofaWH

Fabricated from a bent steel tube frame with a cork seat, stackable and suitable for domestic and commercial use

Colours: Dark grey, green, orange, light grey, bordeaux Materials: Cork seat, powder coated steel legs

Diameter: 34,5 cmHeight: 44 cm

The Slope Chair combines clean lines and comfort with its ash or oak frame and polyurethane moulded foam seat pad

Colours: Black, grey, green seat pad, soaped ash, stained black ash or oak frameMaterials: Matt lacquered ash, stained black ash or oiled oak frame

Length: 48 cm Width: 44,7 cmHeight: 45 / 81,3 cm

The Hackney Sofa has a foldable upholstered frame allowing to be manoeuvred easily

Fabric: Steelcut, Canvas, Remix Materials: Wooden frame, polyurethene foam, down, upholstery, spring system

Length: 200 /254 cmWidth: 96 cmHeight: 44 / 75 cm

Length: 90 cm Width: 90 cmHeight: 47 / 75 cm

Length: 66 cm Width: 66 cmHeight: 47 cm


Elephant TableAnderssen & Voll

Trion TableShane Schneck

Serve TableWH

Solid oak side table featuring three legs, available in two sizes

Colours: Soaped oak, black stained oakMaterials: Solid oak



Trion Table pairs a laminated table top with two 3-legged trestles

Colours: Table top: Light grey, medium grey, dark grey, Trestles: Yellow, green, black Materials: Lightweight board and linoleum table top, powder coated steel tube legs

Length: 200 cmWidth: 90 cmHeight: 74 cm


The Serve Table features a circular steam bent beech tabletop rim, and legs in a selection of colour stains

Colours: Light stained natural top & light stained natural legs/ light stained natural top & black legs/ light stained natural top & grey legs/ light stained natural top & yellow legs/ light stained natural top & pink legs/ black top & black legs/ black top & yellow legs/ black top & pink legs/ grey top & grey legs/ grey top & pink legs/ grey top & yellow legs/ yellow top & light stained natural legs/ yellow top & yellow legsMaterials: Steam bent solid beech edge, solid beech legs, ash veneer table top




Frame TableDepping & Jørgensen

Frame BenchDepping & Jørgensen

The Wooden ShelfLucien Gumy, ECAL

The Frame Table is constructed from solid ash or beech and is paired with a matching bench Colours: Soaped or matt lacquered ash, soaped or matt lacquered beech, grey linoleum Materials: Solid ash top & legs/ solid beech top & legs/ solid beech with linoleum top & beech legs



The Frame Bench is constructed from solid ash or beech and is paired with a matching table Colours: Soaped or matt lacquered ash, soaped or matt lacquered beech, grey linoleum Materials: Solid ash top & legs/ solid beech top & legs/ solid beech with linoleum



Award-winning solid oak shelf assembles without additional fixings using a dovetail feature Colour: Matt lacquered oakMaterial: Solid oak shelves & uprights

Length: 120 cmWidth: 38,3 cmHeight: 177,6 cm

Length: 120 cmWidth: 38,3 cmHeight: 213,5 cm

Length: 184,2 cmWidth: 38,3 cmHeight: 177,6 cm





Hat BoxWH

Cork Cone & Magnetic TowerDaniel Emma

The laminated beech Hat Box is a deep circular tub with a lid and three finger holes

Colours: Natural beech Materials: Beech veneer & plywood box & lid

Diameter: 35,5 cmHeight: 19 cm

Geometrically shaped magnetic clip or pin holders Colours: Natural cork (Cone), natural ash (Tower) Materials: Solid cork (Cone), solid ash (Tower)

Cork ConeDiameter: 9 cmHeight: 13 cm

Magnetic TowerDiameter: 6 cmHeight: 10 cm

Perforated Calendar 2014Snæfríð & Hidigunnur

The perforated paper calendar offers a year at a glance, and allows for each day to be removed at a time

Colours: Creme, roseMaterial: Printed paper

Width: 65 cm Height: 70 cm

product info product info 575656 product information

Lens BoxThomas Jenkins

Desktop storage boxes

Colours: Clear, nature, green, yellow, mint, red, white Materials: Glass, cork, solid maple, solid ash, solid marble, limestone, sand stone

Diameter: 14,1 cmHeight: 1,2 cm

Diameter: 14,1 cmHeight: 5,7 cm

OriAnderssen & Voll

The Ori Salt & Pepper mills are matt-finished pentagonal columns

Colours: Anthracite, army green, coral, golden yellow, light grey Material: ABS Plastic, ceramic grinder


HookLine Depping

Hook is made from a steamed ash strip with integrated wall fixings

Colours: Natural ash Material: Steam bent solid ash

Width: 21,5 cmDepth: 18 cmHeight: 26,5 cm

MediumsIan McIntyre

A family of tableware ceramics that focuses on simple form and materials for utility and every day use

Main PlateDiameter: 28,5 cmHeight: 2 cmFinish: Clear glazeMaterial: Oxidized porcelain

PlatterDiameter: 36 cmHeight: 2,2 cmFinish: Celadon glazeMaterial: Reduced porcelain

Dessert BowlDiameter: 14 cmHeight: 6,5 cmFinish: Clear glazeMaterial: Bone china

Medium BowlDiameter: 17 cmHeight: 7,5 cmFinish: Clear glazeMaterial: Stoneware

Lunch PlateDiameter: 23,5 cmHeight: 1,8 cmFinish: Clear glazeMaterial: Stoneware

Side PlateDiameter: 18,5 cmHeight: 1,4 cmFinish: Clear glazeMaterial: Bone china

Mixing BowlDiameter: 24,5 cmHeight: 12,5 cmFinish: Clear glazeMaterial: Oxidized porcelain

MugDiameter: 8 cmHeight: 9 cmFinish: Celadon glazeMaterial: Reduced porcelain

57

The Bent Wood Mirror combines a steam bent beech frame with a solid ash base

Colours: Black base with light stained natuaral frame / Light stained natural base with blackframe / Black base with yellowframe / Yellow base with light stained natural frameMaterial: Stained solid beech, solid ash

Width: 50 cmDepth: 7 cmHeight: 65,3 cm

Bent Wood MirrorWH

product info product info 595858 product information

Printed & Embroidered CushionsNathalie Du Pasquier

Smileys QuiltBernhard Willhelm

Collection of printed and quilted textiles featuring bold colours and geometric patterns Colours: Red, green, yellow Materials: Printed and quilted cotton

Bed throwWidth: 150 cmDepth: 175 cm

BagWidth: 37 cmDepth: 42 cm

Cushions made from printed or embroidered cotton based on the patterns from the designers archive

Colours: Cells (white, blue, green, red)Grey Matter (black, pink, blue)Tongues (white, blue, red, yellow)Memory (white, black, red, yellow)Full (pink, yellow, black, blue, red)Penta (yellow, blue, red, grey)Ice (green, white, black, blue)Material: Printed fabric, Embroidered fabric

Embroidered cushion square Length: 50 cmDepth: 50 cm

Embroidered cushion rectangular Length: 57 cmDepth: 35 cm

Printed cushion squareLength: 50 cmDepth: 50 cm

Printed cushion rectangularLength: 57 cmDepth: 35 cm

Tela GlasswareSilo Studio

A collection of glassware with the outer surface texture of stitched textile

Colours: Clear, pink, smoke Material: Glass

BowlDiameter: 13,5 cmHeight: 7,5 cm

Small Glass Diameter: 7,5 cmHeight: 6,5 cm

Medium GlassDiameter: 8,5 cmHeight: 8,5 cm

Large GlassDiameter: 8,5 cmHeight: 11,5 cm

CarafeDiameter: 10 cmHeight: 25,5 cm

WH designers 6160

Faudet Harrison

Jochem Faudet and Jon Harrison met whilst studying at the Royal College of Art (RCA). After several years of informal collaboration in their London studio Faudet-Harrison was born, designing an array of interiors, products and furniture.

Anderssen & Voll

Torbjørn Anderssen and Espen Voll previously collaborated as part of the Norway Says trio. Their design work reflects the duo’s receptive nature towards current contemporary design, developing refined products for clients which are desirable within the home interior market.

Lucien Gumy

Lucien Gumy graduated in 2012 from ECAL, Switzerland. The young furniture designer previously trained as a cabinet maker, with his own design work following suit focusing on simplicity and honest functionality, he has been described as a ’young avant-garde’.

Stefan Diez

Stefan Diez is a forward thinking German designer. His studio in Munich develops a range of interior products and furniture, many focused around an innovative use of materials and technology, having previously designed for HAY, E15 as well as Thonet.

Depping & Jørgensen

Line Depping and Jakob Jørgensen have repeatedly collaborated with each other since their studies in Denmark. The pair primarily focuses on furniture, maintaining their own separate practices both rooted in a contemporary Scandinavian aesthetic.

designers60

Silo Studio

Attua Aparicio and Oscar Wanless (Silo Studio) gained a design residency in a Styrofoam factory just outside London upon graduating together at the RCA. It is here where they rethink the perceived limitations of materials.

Nathalie Du Pasquier

Nathalie Du Pasquier was a founding member of the Memphis movement. Her career is vast, having designed various products, bold textiles, laminates as well as jewellery and furniture over the past 30 years. Her work is bold and striking, inspired by a rule-breaking foundation and reminiscent of a colourful new-wave era.

Thomas Jenkins

Thomas Jenkins moved to Norway upon graduating in London, where his interest in manufacturing and materials combined with his traditional craft skills has led him to create small furniture pieces and objects designed for interaction.

Line Depping

Line Depping maintains her own studio work but also spends much of her time collaborating with fellow Danish graduate Jakob Jørgensen. She designs a range of objects but primarily focuses on furniture.

SmithMatthias

Jack Smith and Gemma Matthias have a responsible approach to their design work. Having worked for several architects and design practices, their shared knowledge of manufacturing and passion for enduring products has led them to a utilitarian approach to contemporary design.

Bertjan Pot

Shortly after graduating from the Design Academy Eindhoven, Bertjan Pot opened his own studio in Rotterdam, gaining recognition for both his interiors and products. His work reflects his curiosity for materials and experimentation and exploration of production methods.

Leon Ransmeier

Leon Ransmeier’s studio is based in New York where he studied. Primarily focusing on his furniture design he has developed work for various brands including Herman Miller and Droog.

Shane Schneck

Shane Schneck has previously worked with HAY, designing both furniture and accessories. His studies in architecture has led to an industrial approach to his work, founding Office for Designin Stockholm in 2010.

Daniel Emma

Daniel To and Emma Aiston became ’Graduates to Watch’ in 2009, winning the Most Promising Talent in 2010. Originally from Australia, the pair are now based in London, with their quirky accessories and desktop products inspired by a mantra of simple objects with simple forms.

Snæfrid & Hildigunnur

Snæfrid Thorsteins and Hildigunnur Gunnarsdottir are an Icelandic graphic design duo. Their graphical work is driven by the observations of every-day, rational in its apporach and intuitive in its functionality.

WH

WH is the WRONG FOR HAY in-house design team led by Sebastian Wrong, developing furniture, lighting, and accessories as part of the WRONG FOR HAY collection.

Ian McIntyre

Ian McIntyre has ceramics expertise that is rare to find in someone of his age. Graduating from the RCA in 2010, his work is very much based on honesty of materials, purity of form and an exceptional attention to detail.

Bernhard Willhelm

Bernhard Willhelm has had a prolific fashion career to date, having a flagship store in Tokyo and working with the likes of Capucci and Chloe. His work is provocative, sometimes even challenging, but maintains a consistantly fresh appeal amongst a contemporary generation.

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credits credits 63

CONCEPT & ART DIRECTION SM ASSOCIATI

PHOTOGRAPHY

Thomas Brown

PATTERNS

Jody Barton

STYLING

Francesca Sarti

WRONG FOR HAY34 Queen Anne’s Gate, London SW1H 9AB, United Kingdom

[email protected]

All rights reserved. No part of this catalogue may be reprinted, reproduced or utilized in any form or by any electronic, mechanical or other means, without permission in writing from WRONG FOR HAY.

All the designs shown here are protected under copyright law. Copying will be prosecuted.

Copyright © 2014 WRONG FOR HAYPrinted by Grafiche Antiga

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