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HAVELLS INDIA

powering lives

Havells enterprise is one of the largest Indian electrical product companies,

manufacturing products ranging from building circuit protection equipment

to industrial switchgear

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OVERVIEW

To be a globally recognized corporation that provides best electrical & lighting solution, Delivered by best in class people.

To achieve vision through fairness, business ethics, global reach ,technological expertise, building long term relationship with all associates, customer, partners and employees

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VALUES Customer delight

Leadership by example

Integrity and transparency

Pursuit of excellence

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IMPLEMENTATION OF MARKETING MIX

MARKETING MIX

PRODUCTCFLSFan’s

switches

PLACELocation

Showroom

PROMOTIONAdvertisingSponsor’s

PRICECorporate

discount

PREDICTIVEANALYSISPURPOSE

PEOPLEPROCESS

POSITIONING

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PRODUCT

Eco-Friendly CFLS Compact fluorescent lamp

Fans

Switches

SWITCHES

FANS

CFLS

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PLACE

Owning 91 Branches/Representative office in 50 countries.

More than 10,000 “HAVELLS GALAXY” Showroom Across different countries.

Easily available product through “MARKET SPECIALIZATION”.

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PRICE

Corporate Discounts

Pricing are Done Commensurately to the Quality

PREMIUMPRICING

PENETRATIONPRICING

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PROMOTION

Heavy emphasis on Advertisement PRINT And ELECTRONIC

Sales promotion Through SPONSERSHIP Of Cricket events

Powering

lives

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SPONSORS

Ultimate

AaramFANS

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ADDITIONAL MARKETING APPROACH

Emphasis on Safety

Focus on Research & Development

Protection Against Risk of Electrocution & Risk of Fire

Customer care

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THANKS FOR PAYING HEED

RIPUNJAY KUMAR

M.B.A I