Have You Outgrown Your Social Analytics Solution

Have You Outgrown Your Social Analytics Solution 2

Introduction

As the universe of social media grows larger and more complex its importance for both B2B and B2C organizations grows in parallel Your first social listening solution may have met your needs when you started using it but has it kept pace with the evolution of social If your solution isnrsquot keeping pace it may be time to think about replacing or supplementing it

To help with the process of analyzing offerings wersquove put together this list of questions you can ask vendors and grouped them into several key areas

1 Establish social objectives and determine if they align with corporate objectives

Be sure yoursquore clear how your social objectives fit with your companyrsquos high-level business goals Then define your use cases for social analysis For example if developing new products is a high priority for your company then finding insights in social that lead to product innovation is a priority use case

2 Determine the features you need to be successful with social

bull How does your solution present social information How customizable are its functions for finding displaying and reporting on social data What workflow tools does your dashboard offer Can we set levels of priority for posts

bull What type of analysis can your solution help me accomplish How do you process text How do you identify content sentiment How do you identify online influencers How do you identify new and emerging topics How about source geographies How does your filtering work

bull Which functions make it easy to extract what I need to take action How easy is it to define topics To disambiguate topics

3 Define the type of content thatrsquos critical to be able to glean key insights

bull Do I perceive you have all the relevant content I need Is your solution pulling data from a wide enough range of sourcesmdashand the sources I consider most importantmdashto give us an accurate picture of the online conversation

bull Can you demonstrate a complete set of languages sources and data How many languages do you support What online sources do you pull data from

bull Are you sure that you have thoroughly delivered all key information Do you cover paid owned and earned channels

Have You Outgrown Your Social Analytics Solution 3

4 Be clear about the level of accuracy necessary to impact business decisions

bull Can you quantify how well your algorithms understand consumer emotions Will I have to do a great deal of reclassifying the sentiment of posts (If so thatrsquos both a major inefficiency and a clear indication that a solution isnrsquot accurate enough for executive decision-making)

bull Is the quality of your technology high enough for me to trust its usability Will you certify your social data and analysis Will I be able to defend numbers I get from your analysis confidently if Irsquom asked by executives to do so

bull Does your technology thoroughly capture the nuances of the language Can it understand slanguage colloquialisms misspellings and sarcasm Does it read and understand language in context

5 Determine the results yoursquoll need from the infrastructure today and tomorrow

bull Does your technology scale with my needs That is can it be applied to all our use cases For instance it may work well for the Marketing department doing category analysis but does it also work for the PR department which needs crisis management or influencer ranking

bull Is there flexibility in your system to handle changes with my systems

bull What is the speed at which you can develop to meet our needs Is information readily available in real time to know why something happened so we can react quickly

Have You Outgrown Your Social Analytics Solution 4

6 Find out which vendors are willing to do demonstrations customized to your needs

Ask vendors to demonstrate their solutionrsquos capabilities for performing actual searches on topics important to your organization Ask them to analyze the data on the dimensions you would typically use sentiment analysis share of conversation degree of passion identifying influencers gender differences geographical analysis etc

Know the Pulse of Your Brand

When you ask for a demonstration ask also if vendors can show you how to monitor the social status of your brand in real time Herersquos an example of a continuously updated display that shows key data about your brand live that everyone in the organization can use

This display is the NetBase Brand Pulse which is available with or without a Social Command Center It gives instant visibility into the status of your brand including minute-by-minute detail on

bull How many conversations are happeningmdashby geography and author

bull What people are talking about live

bull How they feel about your brand right now

Have You Outgrown Your Social Analytics Solution 5

CASE STUDY

T-Mobile Selects a Social Analytics Vendor

T-Mobilersquos use case for a social analytics solution is Social Customer Support T-Mobile had used three other social analytics solutions before becoming a customer of the SAP Social Media Analytics by NetBase solution

After using three other social analytics solutions T-Mobile selected NetBase Their reasons for selecting NetBase over other social listening vendors included

bull Most user-friendly interfacebull Most accurate Natural Language Processing (NLP) technologybull Most accurate sentiment analysis capabilitybull True real-time reportingbull Greater agilitybull Superior responsive customer service

Growth in support cases handled with NetBase

Since adopting the NetBase solution T-Mobile has seen its social media volume grow in the following ways

bull A 494 percent increase in social connections between January 2012 and August 2013bull More than 845 percent social growth in the T-Mobile fanbase between January 2012

and August 2013bull Events such as the iPhone launch and T-MobileMetroPCS merger caused activity spikes

from 123 to 941 percent

ldquoIf you really want to have insightful data about your brand and your competitors donrsquot be afraid to put

potential investments to the testrdquo

mdash Michelle Mattson Sr Manager Social Customer Support T-Mobile

Have You Outgrown Your Social Analytics Solution 6

Summary Socialrsquos EvolvingmdashSo Should Your Solution

To get the maximum benefit from social listening you need an analytics solution that matches your current use cases and delivers the big-picture business benefits executives expect from social And given the real-time nature of social itrsquos important to ask vendors for a demonstration or explanation of how they can show live data If you have doubts about the ability of your current solution to deliver it may be time to ask the right questions try out the options and add a new solution that does a better job of finding actionable insights in the social media conversation

About the Author

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent Currently Malcolm is the Chief Evangelist at NetBase Solutions a SaaS solution company that utilizes a patent pending natural language processing engine to read billions of conversations from millions of social media sources In this role Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source

Previously Malcolm was the Global Vice President of Innovation at Daymon Worldwide Prior to that he spent 10 years at the Clorox Company managing partnerships with technology companies developing innovation processes and building new innovation infrastructure

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc

Have You Outgrown Your Social Analytics Solution 2

Introduction

As the universe of social media grows larger and more complex its importance for both B2B and B2C organizations grows in parallel Your first social listening solution may have met your needs when you started using it but has it kept pace with the evolution of social If your solution isnrsquot keeping pace it may be time to think about replacing or supplementing it

To help with the process of analyzing offerings wersquove put together this list of questions you can ask vendors and grouped them into several key areas

1 Establish social objectives and determine if they align with corporate objectives

Be sure yoursquore clear how your social objectives fit with your companyrsquos high-level business goals Then define your use cases for social analysis For example if developing new products is a high priority for your company then finding insights in social that lead to product innovation is a priority use case

2 Determine the features you need to be successful with social

bull How does your solution present social information How customizable are its functions for finding displaying and reporting on social data What workflow tools does your dashboard offer Can we set levels of priority for posts

bull What type of analysis can your solution help me accomplish How do you process text How do you identify content sentiment How do you identify online influencers How do you identify new and emerging topics How about source geographies How does your filtering work

bull Which functions make it easy to extract what I need to take action How easy is it to define topics To disambiguate topics

3 Define the type of content thatrsquos critical to be able to glean key insights

bull Do I perceive you have all the relevant content I need Is your solution pulling data from a wide enough range of sourcesmdashand the sources I consider most importantmdashto give us an accurate picture of the online conversation

bull Can you demonstrate a complete set of languages sources and data How many languages do you support What online sources do you pull data from

bull Are you sure that you have thoroughly delivered all key information Do you cover paid owned and earned channels

Have You Outgrown Your Social Analytics Solution 3

4 Be clear about the level of accuracy necessary to impact business decisions

bull Can you quantify how well your algorithms understand consumer emotions Will I have to do a great deal of reclassifying the sentiment of posts (If so thatrsquos both a major inefficiency and a clear indication that a solution isnrsquot accurate enough for executive decision-making)

bull Is the quality of your technology high enough for me to trust its usability Will you certify your social data and analysis Will I be able to defend numbers I get from your analysis confidently if Irsquom asked by executives to do so

bull Does your technology thoroughly capture the nuances of the language Can it understand slanguage colloquialisms misspellings and sarcasm Does it read and understand language in context

5 Determine the results yoursquoll need from the infrastructure today and tomorrow

bull Does your technology scale with my needs That is can it be applied to all our use cases For instance it may work well for the Marketing department doing category analysis but does it also work for the PR department which needs crisis management or influencer ranking

bull Is there flexibility in your system to handle changes with my systems

bull What is the speed at which you can develop to meet our needs Is information readily available in real time to know why something happened so we can react quickly

Have You Outgrown Your Social Analytics Solution 4

6 Find out which vendors are willing to do demonstrations customized to your needs

Ask vendors to demonstrate their solutionrsquos capabilities for performing actual searches on topics important to your organization Ask them to analyze the data on the dimensions you would typically use sentiment analysis share of conversation degree of passion identifying influencers gender differences geographical analysis etc

Know the Pulse of Your Brand

When you ask for a demonstration ask also if vendors can show you how to monitor the social status of your brand in real time Herersquos an example of a continuously updated display that shows key data about your brand live that everyone in the organization can use

This display is the NetBase Brand Pulse which is available with or without a Social Command Center It gives instant visibility into the status of your brand including minute-by-minute detail on

bull How many conversations are happeningmdashby geography and author

bull What people are talking about live

bull How they feel about your brand right now

Have You Outgrown Your Social Analytics Solution 5

CASE STUDY

T-Mobile Selects a Social Analytics Vendor

T-Mobilersquos use case for a social analytics solution is Social Customer Support T-Mobile had used three other social analytics solutions before becoming a customer of the SAP Social Media Analytics by NetBase solution

After using three other social analytics solutions T-Mobile selected NetBase Their reasons for selecting NetBase over other social listening vendors included

bull Most user-friendly interfacebull Most accurate Natural Language Processing (NLP) technologybull Most accurate sentiment analysis capabilitybull True real-time reportingbull Greater agilitybull Superior responsive customer service

Growth in support cases handled with NetBase

Since adopting the NetBase solution T-Mobile has seen its social media volume grow in the following ways

bull A 494 percent increase in social connections between January 2012 and August 2013bull More than 845 percent social growth in the T-Mobile fanbase between January 2012

and August 2013bull Events such as the iPhone launch and T-MobileMetroPCS merger caused activity spikes

from 123 to 941 percent

ldquoIf you really want to have insightful data about your brand and your competitors donrsquot be afraid to put

potential investments to the testrdquo

mdash Michelle Mattson Sr Manager Social Customer Support T-Mobile

Have You Outgrown Your Social Analytics Solution 6

Summary Socialrsquos EvolvingmdashSo Should Your Solution

To get the maximum benefit from social listening you need an analytics solution that matches your current use cases and delivers the big-picture business benefits executives expect from social And given the real-time nature of social itrsquos important to ask vendors for a demonstration or explanation of how they can show live data If you have doubts about the ability of your current solution to deliver it may be time to ask the right questions try out the options and add a new solution that does a better job of finding actionable insights in the social media conversation

About the Author

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent Currently Malcolm is the Chief Evangelist at NetBase Solutions a SaaS solution company that utilizes a patent pending natural language processing engine to read billions of conversations from millions of social media sources In this role Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source

Previously Malcolm was the Global Vice President of Innovation at Daymon Worldwide Prior to that he spent 10 years at the Clorox Company managing partnerships with technology companies developing innovation processes and building new innovation infrastructure

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc

Have You Outgrown Your Social Analytics Solution 3

4 Be clear about the level of accuracy necessary to impact business decisions

bull Can you quantify how well your algorithms understand consumer emotions Will I have to do a great deal of reclassifying the sentiment of posts (If so thatrsquos both a major inefficiency and a clear indication that a solution isnrsquot accurate enough for executive decision-making)

bull Is the quality of your technology high enough for me to trust its usability Will you certify your social data and analysis Will I be able to defend numbers I get from your analysis confidently if Irsquom asked by executives to do so

bull Does your technology thoroughly capture the nuances of the language Can it understand slanguage colloquialisms misspellings and sarcasm Does it read and understand language in context

5 Determine the results yoursquoll need from the infrastructure today and tomorrow

bull Does your technology scale with my needs That is can it be applied to all our use cases For instance it may work well for the Marketing department doing category analysis but does it also work for the PR department which needs crisis management or influencer ranking

bull Is there flexibility in your system to handle changes with my systems

bull What is the speed at which you can develop to meet our needs Is information readily available in real time to know why something happened so we can react quickly

Have You Outgrown Your Social Analytics Solution 4

6 Find out which vendors are willing to do demonstrations customized to your needs

Ask vendors to demonstrate their solutionrsquos capabilities for performing actual searches on topics important to your organization Ask them to analyze the data on the dimensions you would typically use sentiment analysis share of conversation degree of passion identifying influencers gender differences geographical analysis etc

Know the Pulse of Your Brand

When you ask for a demonstration ask also if vendors can show you how to monitor the social status of your brand in real time Herersquos an example of a continuously updated display that shows key data about your brand live that everyone in the organization can use

This display is the NetBase Brand Pulse which is available with or without a Social Command Center It gives instant visibility into the status of your brand including minute-by-minute detail on

bull How many conversations are happeningmdashby geography and author

bull What people are talking about live

bull How they feel about your brand right now

Have You Outgrown Your Social Analytics Solution 5

CASE STUDY

T-Mobile Selects a Social Analytics Vendor

T-Mobilersquos use case for a social analytics solution is Social Customer Support T-Mobile had used three other social analytics solutions before becoming a customer of the SAP Social Media Analytics by NetBase solution

After using three other social analytics solutions T-Mobile selected NetBase Their reasons for selecting NetBase over other social listening vendors included

bull Most user-friendly interfacebull Most accurate Natural Language Processing (NLP) technologybull Most accurate sentiment analysis capabilitybull True real-time reportingbull Greater agilitybull Superior responsive customer service

Growth in support cases handled with NetBase

Since adopting the NetBase solution T-Mobile has seen its social media volume grow in the following ways

bull A 494 percent increase in social connections between January 2012 and August 2013bull More than 845 percent social growth in the T-Mobile fanbase between January 2012

and August 2013bull Events such as the iPhone launch and T-MobileMetroPCS merger caused activity spikes

from 123 to 941 percent

ldquoIf you really want to have insightful data about your brand and your competitors donrsquot be afraid to put

potential investments to the testrdquo

mdash Michelle Mattson Sr Manager Social Customer Support T-Mobile

Have You Outgrown Your Social Analytics Solution 6

Summary Socialrsquos EvolvingmdashSo Should Your Solution

To get the maximum benefit from social listening you need an analytics solution that matches your current use cases and delivers the big-picture business benefits executives expect from social And given the real-time nature of social itrsquos important to ask vendors for a demonstration or explanation of how they can show live data If you have doubts about the ability of your current solution to deliver it may be time to ask the right questions try out the options and add a new solution that does a better job of finding actionable insights in the social media conversation

About the Author

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent Currently Malcolm is the Chief Evangelist at NetBase Solutions a SaaS solution company that utilizes a patent pending natural language processing engine to read billions of conversations from millions of social media sources In this role Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source

Previously Malcolm was the Global Vice President of Innovation at Daymon Worldwide Prior to that he spent 10 years at the Clorox Company managing partnerships with technology companies developing innovation processes and building new innovation infrastructure

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc

Have You Outgrown Your Social Analytics Solution 4

6 Find out which vendors are willing to do demonstrations customized to your needs

Ask vendors to demonstrate their solutionrsquos capabilities for performing actual searches on topics important to your organization Ask them to analyze the data on the dimensions you would typically use sentiment analysis share of conversation degree of passion identifying influencers gender differences geographical analysis etc

Know the Pulse of Your Brand

When you ask for a demonstration ask also if vendors can show you how to monitor the social status of your brand in real time Herersquos an example of a continuously updated display that shows key data about your brand live that everyone in the organization can use

This display is the NetBase Brand Pulse which is available with or without a Social Command Center It gives instant visibility into the status of your brand including minute-by-minute detail on

bull How many conversations are happeningmdashby geography and author

bull What people are talking about live

bull How they feel about your brand right now

Have You Outgrown Your Social Analytics Solution 5

CASE STUDY

T-Mobile Selects a Social Analytics Vendor

T-Mobilersquos use case for a social analytics solution is Social Customer Support T-Mobile had used three other social analytics solutions before becoming a customer of the SAP Social Media Analytics by NetBase solution

After using three other social analytics solutions T-Mobile selected NetBase Their reasons for selecting NetBase over other social listening vendors included

bull Most user-friendly interfacebull Most accurate Natural Language Processing (NLP) technologybull Most accurate sentiment analysis capabilitybull True real-time reportingbull Greater agilitybull Superior responsive customer service

Growth in support cases handled with NetBase

Since adopting the NetBase solution T-Mobile has seen its social media volume grow in the following ways

bull A 494 percent increase in social connections between January 2012 and August 2013bull More than 845 percent social growth in the T-Mobile fanbase between January 2012

and August 2013bull Events such as the iPhone launch and T-MobileMetroPCS merger caused activity spikes

from 123 to 941 percent

ldquoIf you really want to have insightful data about your brand and your competitors donrsquot be afraid to put

potential investments to the testrdquo

mdash Michelle Mattson Sr Manager Social Customer Support T-Mobile

Have You Outgrown Your Social Analytics Solution 6

Summary Socialrsquos EvolvingmdashSo Should Your Solution

To get the maximum benefit from social listening you need an analytics solution that matches your current use cases and delivers the big-picture business benefits executives expect from social And given the real-time nature of social itrsquos important to ask vendors for a demonstration or explanation of how they can show live data If you have doubts about the ability of your current solution to deliver it may be time to ask the right questions try out the options and add a new solution that does a better job of finding actionable insights in the social media conversation

About the Author

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent Currently Malcolm is the Chief Evangelist at NetBase Solutions a SaaS solution company that utilizes a patent pending natural language processing engine to read billions of conversations from millions of social media sources In this role Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source

Previously Malcolm was the Global Vice President of Innovation at Daymon Worldwide Prior to that he spent 10 years at the Clorox Company managing partnerships with technology companies developing innovation processes and building new innovation infrastructure

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc

Have You Outgrown Your Social Analytics Solution 5

CASE STUDY

T-Mobile Selects a Social Analytics Vendor

T-Mobilersquos use case for a social analytics solution is Social Customer Support T-Mobile had used three other social analytics solutions before becoming a customer of the SAP Social Media Analytics by NetBase solution

After using three other social analytics solutions T-Mobile selected NetBase Their reasons for selecting NetBase over other social listening vendors included

bull Most user-friendly interfacebull Most accurate Natural Language Processing (NLP) technologybull Most accurate sentiment analysis capabilitybull True real-time reportingbull Greater agilitybull Superior responsive customer service

Growth in support cases handled with NetBase

Since adopting the NetBase solution T-Mobile has seen its social media volume grow in the following ways

bull A 494 percent increase in social connections between January 2012 and August 2013bull More than 845 percent social growth in the T-Mobile fanbase between January 2012

and August 2013bull Events such as the iPhone launch and T-MobileMetroPCS merger caused activity spikes

from 123 to 941 percent

ldquoIf you really want to have insightful data about your brand and your competitors donrsquot be afraid to put

potential investments to the testrdquo

mdash Michelle Mattson Sr Manager Social Customer Support T-Mobile

Have You Outgrown Your Social Analytics Solution 6

Summary Socialrsquos EvolvingmdashSo Should Your Solution

To get the maximum benefit from social listening you need an analytics solution that matches your current use cases and delivers the big-picture business benefits executives expect from social And given the real-time nature of social itrsquos important to ask vendors for a demonstration or explanation of how they can show live data If you have doubts about the ability of your current solution to deliver it may be time to ask the right questions try out the options and add a new solution that does a better job of finding actionable insights in the social media conversation

About the Author

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent Currently Malcolm is the Chief Evangelist at NetBase Solutions a SaaS solution company that utilizes a patent pending natural language processing engine to read billions of conversations from millions of social media sources In this role Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source

Previously Malcolm was the Global Vice President of Innovation at Daymon Worldwide Prior to that he spent 10 years at the Clorox Company managing partnerships with technology companies developing innovation processes and building new innovation infrastructure

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc

Have You Outgrown Your Social Analytics Solution 6

Summary Socialrsquos EvolvingmdashSo Should Your Solution

To get the maximum benefit from social listening you need an analytics solution that matches your current use cases and delivers the big-picture business benefits executives expect from social And given the real-time nature of social itrsquos important to ask vendors for a demonstration or explanation of how they can show live data If you have doubts about the ability of your current solution to deliver it may be time to ask the right questions try out the options and add a new solution that does a better job of finding actionable insights in the social media conversation

About the Author

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent Currently Malcolm is the Chief Evangelist at NetBase Solutions a SaaS solution company that utilizes a patent pending natural language processing engine to read billions of conversations from millions of social media sources In this role Malcolm is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source

Previously Malcolm was the Global Vice President of Innovation at Daymon Worldwide Prior to that he spent 10 years at the Clorox Company managing partnerships with technology companies developing innovation processes and building new innovation infrastructure

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc

copy2014 NetBase Solutions Inc

NetBase Solutions Inc

2087 Landings Drive

Mountain View | CA 94043

P 6508102100

F 6509684872

wwwnetbasecom

About

NetBase enables business leaders to manage marketing and content strategies with real-time fast and accurate

social media analytics Clients include AMC Networks American Airlines Arbyrsquos Coca-Cola Kenneth Cole

Ogilvy SAP Taco Bell Walmart and YUM ROI figures calculated by IntelliCap an independent research firm

show that we deliver hard ROI for our customers Among other benefits we can reduce costs to capture social

media insights by 34 over traditional methods reduce time spent managing PR issues by 20 and boost

productivity for many functions

Please contact us to learn more or to schedule a custom demo where you can see our solution in action

call 1-855-SOCMROI (762-6764) or email infonetbasecom

NetBase NetBaseInc NetBase NetBase Solutions Inc NetBaseInc