Have you considered an own Company? Kari Aaltonen, Erkki Rämö.
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Transcript of Have you considered an own Company? Kari Aaltonen, Erkki Rämö.
![Page 1: Have you considered an own Company? Kari Aaltonen, Erkki Rämö.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649eab5503460f94bb0395/html5/thumbnails/1.jpg)
Have you considered
an own Company?
Kari Aaltonen, Erkki Rämö
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Do I invest on you?
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1. Own personality
Do you differ from the others?
• Searching experiences
• More courageous
• More confident
• More flexible
• More self confident
• More anxious
• More subject oriented than usual
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1. Good guy
• A good entrepreneur person
can develelop a proper business
• A poor entrepreneur person can destroy a good business idea
HELPOTTAA: Täydellistä yrittäjää ei ole olemassa…..
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1. Collect a DREAM TEAM
SLUSH - According to Jorma Ollila the size of an ideal team is 4.7 people; bigger one can’t be effective
The Team members have to be different kinds enough!
• “They have to think differently but to share the same passion. You don’t weant all the team members to be similar. Somebody can alwaus surprise you, This is extremely important.”
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2. How to succeed?• Business idea
• What do you sell? To whom? How?
• Entreprenour’s strengths
• Entrepreneur’s know-how, experience, strengths, knowledge on subject area,
• Products and services
• Competitive environment, imago, competitive advantage, pricing, cover structure
• Customers and market
• Customer or target groups, purchase behavior, location, number of customers, how to access?
• Market situation in business sector, demand vs. supply, competitor strategies, strength and weaknesses, how to differentiate from competitors.
Liiketoimintasuunnitelma.com
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• Practical arrangements• Premises, location, needed equipment,
workers, start funding, advertisement and marketing, net site, insurances, accounting etc.
• Funding calculations • Investment into premises and equipment,
capital for establishind and for a few months, funding means
• Profitability calculations• Need for sellling cover, by which the fixed cost
and loan payback are being covered, pricing principles by which all this can be covered.
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3. Product
• Minimum viable product, the lightest possible application of your idea.
• Product brochure or web site by which you collect the first contacts or first orders.
• Doesn’t have to be any special, just to have a tangible object for the customer to be studied.
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1.-3. Do I invest on you??
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100 companies in 10 years
You can’t kill entreprenourship – but support
Brain AllianceSoprano BADeakDashLapioworks
Hurricane EntertainmentDigital Illustrated
MuxlimDixtrupt
Success
Disease with no healing
Supported try-outKiinteistöveli
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Orientation and Innovation projects
• I’ve been running them for 25 years
• Several hundred projects
• Turnover ~1,5 M€
• Many companies founded from these projects by the help of me and especially Kari Aaltonen
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Innovation projects – winnigs and
lossesErkki Rämö, Mediasovellukset ja viestintä
[email protected], puh.0405223223
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Student project types
• ”Toy projects”, no real customer
• Internal projects
• ”Free” customer projects
• Semi-commercial customer projects
• Commercial customer projects
• Learning in working life -projects
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• Real customer is a motivation factor for students
• Commitment of the paying customer
• The student appreciates his/her work
• Developing entrepreneur attitude
• Customer contacts for the teacher
• Challenge in life for the teacher
Why commercial customer projects?
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• Extra € (1,5 M€ in 25 years, now <100K€/y)
• Good marketing
• Good regional influence
• Pragmatic R&D&I
• Four fields of education: technology, business, culture, healthcare -> “Innovation UAS”
Why commercial customer projects?
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• Project topics <-> curriculum requirements?
• Schedules of Projects <-> schedules of customers
• Schedules between Metropolia units?
• Money policy
• Competition with companies!
• Dependence on a single person.
Challenges
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Horror stories
• Non –exixsting Virtual museum
• Non-existing Nuclear power simulation- -
• Non-existing web store- - -
Kalvosarjan tekijän nimi 17
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Success stories
• HSL customer service video+-
• Eemontti-campaign ++
• Granlund->Borealis->Geotrim->Navigil ->Innovaara-startup CreamFrame +++
• Koukkufilms.fi
• Himmee multimedia (Prezi)
Kalvosarjan tekijän nimi 18
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Collaboration with me?
• Puh. 0405223223
Kalvosarjan tekijän nimi 19