Have a funday at work J

Tathagat Varma

VP, Strategic Process Innovations and HR,

[24]7 Innovation Labs

How is your typical work day?

h"p://cementeclipses.com/Works/follow-­‐the-­‐leaders/    

Stand-ups?

Innovation Games® fun ways to collaborate with customers to

better understand their needs

Collaborative Play

Co-creation

Visual Thinking

Four Defining Traits of a Game

Game

Goal

“sense of purpose”

Rules

“unleash creativity and

foster strategic thinking”

Feedback system

“provides motivation to keep playing”

Voluntary participation

“establishes common ground”

“Reality  is  Broken:  Why  Games  Make  Us  Be"er  and  How  They  Can  Change  the  World”  –  Jane  McGonigal  

Silos à Co-creation

h"p://techlunaHc.com/2011/12/how-­‐to-­‐use-­‐co-­‐creaHon-­‐to-­‐market-­‐your-­‐blog/    

Literacy à Numeracy à Graphicacy

65%

Visual Learners

Faster  processing  of  visual  info  over  

text  

90%  InformaHon  coming  to  brain  is  visual  

StaHsHcs  source:  h"p://visualteachingalliance.com/      

Improvement  in  learning  through  visual  aids  

In the book…

Which one to use when?

Product Box

h"p://www.innovaHongames.com/product-­‐box/    

Goal: Identify the most exciting product features

Product Box

Ask your customers to imagine that they’re selling your product at a trade show, retail outlet, or public market. Give them a few cardboard boxes and ask them to design the product box that

they would buy.

The box can contain anything they want—marketing slogans

that they find interesting, pictures, price points. They can build elaborate boxes through the materials you’ll provide or

just write down the phrases and slogans they find most

interesting.

When finished, ask your customer to use their box to sell

your product to you and the other customers in the room.

Show and Tell Goal: Identify the most important artifacts created by your product

Show and Tell

Ask your customers to bring examples of artifacts created or modified by your product or service.

Ask them to tell you why these artifacts are important and

when and how they’re used.

Bodystorming

•  Goal: To help designers derive new ideas and unexpected ideas by physically experiencing a situation.

•  Bodystorming is a unique method that spans empathy work, ideation, and prototyping. 

•  Bodystorming is technique of physically experiencing a situation to derive new ideas. It requires setting up an experience - complete with necessary artifacts and people - and physically “testing” it.

•  Bodystorming can also include physically changing your space during ideation. What you're focused on here is the way you interact with your environment and the choices you make while in it.

Why Bodystorm?

•  We bodystorm to generate unexpected ideas that might not be realized by talking or sketching.

•  We bodystorm to help create empathy in the context of possible solutions for prototyping. If you're stuck in your ideation phase, you can bodystorm in the context of a half-baked concept to get you thinking about alternative ideas.

•  Designing a coffee bar? Set up a few foam cubes and "order" a coffee! Bodystorming is also extremely useful in the context of prototyping concepts. Have a couple concepts you're testing? Bodystorm with both of them to help you evaluate them. Developing any sort of physical environment demands at least a few bodystorms…

How to Bodystorm?

•  Let’s do it J …

Wrap-up

Make meetings optional Make them short Make people get up Visualize your ideas Play games Have funday at work J

References

•  https://dschool.stanford.edu/groups/k12/wiki/48c54/Bodystorming.html

•  https://www.wickedproblems.com/6_bodystorming.php

•  http://dux.typepad.com/dux/2011/04/uxd-method-11-of-100-bodystorming.html

•  https://www.atlassian.com/time-wasting-at-work-infographic