Media Pack

HATCH MAGAZINE HAS BECOME ONE OF THE MOST TALKED

ABOUT TITLE LAUNCHES THIS YEAR IN THE UK.

Covering a wide breadth of conversation from brand and marketing, to social, experiential and retail experiences, HATCH provides valuable

insight into these increasingly debated discussions with the publication drawing critical acclaim from industry leaders and design specialists.

Created and produced by creative agency Breed and its parent company, print house SMP Group, HATCH is a reflection of the ethos

held by the two – create, capture, share.

HATCH can be found in print and online as well as in the inspiring series of live events HATCH LIVE.

With adept opinion from retail leaders, cutting edge brands and industry experts, HATCH provides readers with forward thinking content that

stirs emotion and brings reader engagement to new heightened levels.

H A T C H A U D I E N C E

90% are interested to find out about the latest developments and news in the retail world

Reader Gender: Male – 55%Female – 45%

Average Age

Under 21 – 8% 21 – 25 – 24%26-30 – 29%31 – 35 – 38%Over 36 – 23%

Average salary - £40,000

85% have a strong interest in the latest experiential and event marketing news

55% earn over £70,000

64% are technology enthusiasts

70% have a keen interest in fashion, lifestyle and music

68% are online shoppers

82% read HATCH online weekly for the latest opinion on brand, marketing and retail

76% are interested to learn about consumer behaviour

HATCH IS THE EXCITING NEW QUARTERLY MAGAZINE THAT REPRESENTS THE CONTINUALLY CHANGING LANDSCAPES OF MARKETING, BRAND, SOCIAL AND RETAIL.

Retail

Working with a number of retail brands the likes of Footlocker, Benefit Cosmetics and Levi’s, we’ve gained a strong under-standing of what brands are trying to achieve in today’s re-tail experiences and understand their consumers more.

Brand

HATCH features opinions from brands that share our ethos of Create, Capture, Share, and are fully invested in seeing where tomorrow’s retail experiences are heading. ASICS, Shore Projects, Benefit Cosmetics and Whirlpool are just some of the brands that have contributed to HATCH Magazine.

Experience

Today’s consumers are looking for more today from their retail

experiences. They’re excited by technology yet grow-ing impatient at the lack of immediacy and excitement in their journey as shoppers. The changing consumer and their needs is having a disruptive impact on shopper experiences and HATCH delves deeper into the changes spearheading this movement of experience.

Social

Social has become more than just a pastime; it’s become what we regard today as The Social Economy. More brands today are tapping into the power of social and utlising its influence in new and innovative ways. Working on brand cam-paigns that embrace social’s share ability, the future of social and what potential it holds in marketing, is a great topic of debate in HATCH Magazine.

Stocked in American Airways Airport Lounges, Virgin Airways Airport Lounges

and Swissport Airport Lounges.

Stocked in a range of Corporate Buildings, Health Clubs, Private Member Clubs and Hotels.

Opportunities: Display Advertising, Inserts, Issue Sponsorship, Advertorial and Polywrapping

C I R C U L A T I O N

I S S U E

S C H E D U L E

ISSUE

January

April

July

October

RELEASE DATE

1st February

4th May

3rd August

2nd November

COPY DEADLINE

4th January

4th April

6th July

3rd October

C R E A T I V E

A N D P R O D U C T I O N

HATCH Magazine is a collaborative manifestation of creative agency Breed and

its parent company SMP Group.

Both Breed and SMP Group have had extensive experience of delivering campaigns that cover a breadth of mediums such as Social, Experiential, Out-of-Home,

Digital and more.

With a multi-disciplined team, Breed and SMP Group are able to develop and create campaigns tailored to

brand’s needs.

Opportunities:

Social Strategy/Film Production/Live Event/OOH/PoS/Brand Strategy/Experiential/Social Technology/Build

and Manufacture

HATCH Live is a bi-annual event that brings together brands, marketers and thought leaders to discuss tomorrow’s world in

retail and brand.

Attended by over 250 guests, HATCH LIVE is an immersive live event experience that features cutting

edge technology, expert opinion and thought provoking discussion.

Past speakers include TESCO, Lab Digital UK, Visual Voice, CloudTags and POPAI.

Opportunities:

15 minute speaking slots Delegate passes

Sponsorship packages

H A T C H L I V E

PRINT

Inside Front Cover - £7,000

Outside Back Cover - £7,000

Inside Back Cover - £3,000

DPS - £4,000

Full Page - £2,500

Half Page horizontal - £1,500

Half Page Vertical - £1,500

Quarter Page - £800

Insert £50 CPM

Gatefold - £9,000

R A T E

S U M M A R Y

PRINT

Colour Mode:Always CMYK / Never RGB,Duotone or indexed

Resolution:300DPI minimum

File Format:Press ready PDFwww.pass4press.com forcorrect export settings

Submission:Please Email or FTPtransfer the files toChris@breedcommunications.com

Hatch Magazine Ad Spec:Finsihed dimensions - Height: 280 mm x Width:235mm

Please supply with 3mm bleed

Type + graphic safety area:

Top: 12.7mm Inside: 15mmBottom: 12.7mm Outside: 10mm

Full bleed images:

Height: 286 mm Width:241mm (inc. bleed)

Please supply all ads as .pdf - no trim marks with full bleed.

10mm15mm

12.7mm

12.7mm

P R I N T T E C H S P E C S

15mm

12.7mm

12.7mm

10mm

12.7mm

12.7mm

Hatch Magazine Ad Spec:Finsihed dimensions - Height: 280 mm x Width: 470mm

Please supply with 3mm bleed

Type + graphic safety area:

Top: 12.7mm Inside: 15mmBottom: 12.7mm Outside: 10mm

Full bleed images:

Height: 286 mm Width:476mm (inc. bleed)

Please supply all ads as .pdf - no trim marks with full bleed.

Brought to you by Breed Creative

SMP Group HQ2 Swan RoadLondonSE18 5TT

For all editorial enquiries:Chris Henry - chris@breedcommunications.com

T.+44(0)208 855 5535M.+44(0)7581 336319

For all commercial enquiries;Ian Irving - ian@breedcommunications.com

T.+44(0)208 855 5535M.+44(0)7775 716661

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