Hatch Initative Report

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Alex Trevisan, Nonie Hunter, Steph Rose and Steph Lee. That Hatch Initiative is a business proposal for an eight week creative crash course that teaches practical design skills to low-socio ecomonic young adults. The work is then distributed via pop-up stores in Melborne CBD.

Transcript of Hatch Initative Report

  • PROPOSAL

    Nonie Hunter

    Steph Rose

    Steph Lee

    Alexander Trevisan

  • Only 64% of the Maribynong City area feel a part of their community, which is significantly lower than the

    Victorian average of 70.6%.

  • Only 64% of the Maribynong City area feel a part of their community, which is significantly lower than the

    Victorian average of 70.6%.

  • Executive summary

    The Hatch Initiative Hatch Lab Hatch Pop-Up

    Company Description, Operations & Team

    Market Analysis

    Consumer Analysis

    Competition Analysis

    Marketing Strategy

    Financials

    Bibliography

    [1-4]

    [5-6][7-16]

    [17-20]

    [21-30]

    [31-38]

    [39-44]

    [45-60]

    [61-68]

    [69-80]

    [81-82]

    CONTENTS

  • EXECUTIVE SUMMARY

  • Hatch Initiative is an eight week crash course that aims to inspire low-socio economic high school students to further their education through practical, alternative education and application of design/art skills.

    Theory of change

    1

  • Outline of the service and the audience

    Service

    Hatch Initiative is an eight week program that teaches school students from low-socioeconomic backgrounds practical skills in design, business and project management. Students work collaboratively with a volunteer university and industry mentors to develop a design(s) and/or artwork(s) that is then produced and distributed through pop-up stalls.

    The Service ( Part A )The Program - Hatch Initiative Lab : -Eight, two hour sessions, run after school. -Eight students from one lower socio economic background are partnered with a tertiary student who acts as their mentor and teacher.

    The Service ( Part B )-The Hatch Initiative Lab (Students and mentors) will select a focus:-Photography and Photoshop skills -Illustration and Illustrator skills-Type and typography training -Tertiary students are also mentored with Industry professionals

    The Service ( Part C )Pop Up stalls-In week six, the finished works will be sent to print as Postcards and Prints (A5 and A4) -Pop-up stalls will sell Hatch Initiatives Labs works at:-Hatch Initiative Lab students school -Across Melbourne CBD -Local fair in the community

    2

  • Hatch Initiative is made of four core audiences:

    1 ) Lower socio economic school students in year nine and ten. This was chosen as compulsory secondary education finishes at the end of year ten.

    2)Tertiary design students in their second or final year studying BA communication and BA digital design with a distinction (75) or above average.

    The pilot program will be held in three selected schools in the Inner West of Melbourne - specifically the Maribyrnong region, Why?

    It has a lower sense of community and community pride than the rest of Melbourne. This can be seen as 64% feel a part of the community which is significantly lower than the Victorian average of 70.6%. It has a High concentration of

    Audience

    low-socioeconomic schools. Out of the four schools in the region (Gilmore Girls, Braybook, Footscray City College and Caroline Chisholm) show the strongest numbers.

    There is possibility for expansion of the program to operate as a part of local community groups and organisations such as SAIL Footscray and REACH.

    3) Industry mentors that are based in our target demographic.

    4)Melbourne general public

    3

  • Goals / Purposes

    Hatch Initiative Lab: Motivate and inspire students to finish school through creative and practical education of design/art skills.

    Hatch Pop- Up: Connect students / general public to a different part of Melbourne to encourage greater community participation. To practically showcase and sell Student works boosting confidence and learning soft skills in business.

    4

  • PRODUCT/SERVICEOVERVIEW

  • The Hatch Initiative was born out of a simple idea, to use creativity to practically motivate and inspire low socioeconomic school students to finish school. As communicated above Hatch Initiative is created from two parts:

    ( A )Hatch Initiative Lab

    ( B )Hatch Initiative Pop- Up Store.

    5

  • THE HATCH INITIATIVE:

    (A) THE HATCHINITIATIVE LAB

  • Eight students from three Inner West of Melbourne schools will be selected to participate in Hatch Initiative Lab. These schools and the reason they have been selected are below.

    Participants ( High School )

    Gilmore Girls:

    -Small all girls government school with just 355 students -Classified as a low socioeconomic school with a high proportion of students with English as a second language

    School #1

    School #2

    Braybrook College:

    -State co-ed secondary college of 1067 students-Classified as a low socioeconomic school with a mid-high level of students where english is a secondary language.

    -School retention from 2006 - 2009 leaving school to either further studies and full time employment is lower than the state average.-There are no art or design specific co-curriculum activities.

    -School retention from 2006 - 2009 leaving school to either pursue studies and full time employment is lower than the state average.-There is no art or design specific co-curriculum activities.

    School #3

    Footscray City College:

    -Co-educational college of 895 students -Classified as a low socioeconomic school with a mid-high percentage of students with english as a second language .-However they have a strong co-curricular

    program with creative arts including performing arts, visual arts and yearly exhibition but nothing specific to growing design skills .

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  • These three school have a genuine need for the Hatch Initiative to increase retention rate and provide a service that offered a different type of education. With our objective to inspire and motivate students from lower socioeconomic status finish school we chose to focus on school students in year 10 that are 15 or 16 years old. There was two key reasons:

    Key Statistics

    There is a significant increase in the percentage of young people not engaged in full time education or full time work from 16 to 17 years old. This can be identified that at aged 16, 5.6% aren't engaged in the above but this jumps significantly to 13.3%.

    As teenagers leave school in greater numbers by age 17, participation in full-time education declines.One in ten 17 year-olds was in full-time work in May 2011. But many young people who leave full-time education at this age do not find a secure place in the labour market. FYA Report Affordable extra curricular activities is crucial to the students sense of community and that sense of community is crucial to their motive to continue higher education.

    8

  • Tertiary design students:Design university students that hold a H21 or H21 average can apply as Hatch Initiative facilitators volunteering approximately 5 hours a week for eight weeks. There are two reasons why we believe design university students are the perfect people to mentor this program:

    Participants ( Tertiary )

    There are seemingly countless design colleges and universities in Australia including Swinburne, Monash, RMIT and CATC. Monash alone has x intakes yearly. All these students have one thing in common, a need to build a great, professional portfolio that has various clients. The Hatch Initiative is a perfect way for high performing students to gain art direction, facilitation and project management skills.

    Volunteering is on the rise among young people. In 2006 one third of young people (18 - 24 years old) volunteered at least once a year. Between 1995 - 2006 this has increased from just 17 to over 30%.

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  • Participants ( Industry )

    Industry Mentors that work in the creative sector that support the Hatch Initiative Lab. We believe this will work because weve seen the creative industry practice with a strong sense of social justice. Here are two examples:

    Y Media: Industry mentors work with a groups of students to develop media and communication needs for non-for-profit organisation.

    Creative Spirit: An initiative of Break Thru and Droga 5 this program gives disabled people an opportunity to intern at a design agency across Australia.

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  • What is the programbuilt on?

    The program was built modelling some of the best alternate creative education and successful non-for-profit organisations:

    AIME: Is an indigenous school based mentor program run by indigenous and non-indigenous volunteer mentors. In 2005 the first program was run with 25 mentors partnered with 25 students. 8 years later AIME is now partnered with 75 schools and 10 universities across 3 states of Australia. The aim of the program is to encourage educational success in indigenous students by increasing progression rates and encouraging further education.

    Project H School: This is an alternate education program in the United States that develops design projects for school students that directly benefit the local community. Projects have included designing and constructing a farmers market. The program builds practical skills and work experience.

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  • Y Media Challenge: Is a annual event that connects students, industry mentors and not for profit organisations to develop and execute a design brief. In 2010, 20 student teams worked with a student mentor to execute briefs for eight organisation. This was valued at $267, 900 worth of pro bono work. The students also received media and communication training.

    Reach: Was born from Jim Stynes and Paul Curries desire to inspire every young person to believe in themselves and get the most out of life. Is