PRODUCT DEVELOPMENT

TRAINING

hatch.vn/coach

HATCH! COACH 03REPORT

HATCH! COACHis a product development training,

applying to accelerate the development of currently running products.

CONTENTSProgram Overview

Program Objective

Program Development

Grant Sponsor

Program Highlights

» Content

» Approach

» Trainer

» Special Guest

» Participant

» Impact

Mass Media Clipping Report

Performance and Values

PROGRAM DESCRIPTION HATCH! COACH is an annual acceleration platform for new startup projects in Vietnam. The course will guide entrepreneurs through the process of product development with hands-on coaching and application, boosted by mentors, to make significant achievement on business modeling and product/service design.

HATCH! COACH was first developed in late 2013 and first organized in April - May 2014. From the first program, it had demonstrated significant values to participating teams. Two round of funding had been acquired for Mắt Trố - an educational card game startup – and serious change had been made in the business model of other five products.

Following its first success, HATCH! COACH has continuously evolved to better meet the need and contribute values to the development of startups and innovative products in Vietnam. HATCH! COACH 03 is the latest program, organized from 30th May to 20th July, 2015.

PROGRAM OBJECTIVESHATCH! COACH gathers experts, resources and connections to:

» Provide individuals and teams with knowledge and skills on product development process with a lean approach based on market validation

» Accelerate the development of currently running products to the right track to save times and resources

» Develop tech-based products from the stage of creating product vision, developing prototype to approach first customers to the stage of optimizing a complete product.

“HATCH! COACH is created to fulfill the need for incubation/ acceleration of early stage startup teams in Vietnam, either for them to make significant progressing, to improve their direction or to die early in their development.”

- Dat Le Viet, Founder of HATCH! COACH

PROGRAM DEVELOPMENTFrom 2015, HATCH! made partnership with Mr. Pham Khanh Hoa, Country Manager of Spicy Cinnamon Pte. in Vietnam, who had more than 5 years working in product development to develop the program content further with a standardized curriculum on product development.

As a result, HATCH! COACH 03 is now fully developed as a product development training course and a seven-weeks acceleration program for running products and ideas in Vietnam.

“We pour our efforts into offering startups training on product development, providing them connections and resources, and fostering the seeds of innovation in our growing ecosystem.”

- Pham Khanh Hoa, Co-founder of HATCH! COACH 03

GRANT SPONSORHATCH! COACH 03 together with HATCH! BATTLE, the annual startup competition also organized by HATCH! PROGRAM, has been selected as a the winner of a US $5,000 grant with support from TIGERS@Mekong.

In which, TIGERS@Mekong is a U.S. Department of State project to support high-growth, technology-oriented entrepreneurs in the Mekong region.

GRANT SPONSORHATCH! COACH 03 is chosen as the grant winner, among nine submissions evaluated by TIGERS@Mekong, as the one best demonstrates:

(1) the value provided to startups, (2) the level of engagement with the private sector, (3) the value added to the local ecosystem, (4) how wide reaching the program’s impact would be, (5) and the amount of resources the program would leverage.

“We are extremely excited to be supporting HATCH! COACH. We believe their supportive program will help grow new tech startups in Vietnam and further develop the entrepreneurship ecosystem.”

- Mr. Mike Ducker, Project Director for TIGERS@Mekong

HIGHLIGHTS

SPONSOR

Vietnam Price (Vật Giá) JSC., evaluated at US 30mil., was the first leader of e-

commerce in Vietnam.

Đi Siêu Thị Ltd., focused on providing online supermarket service, is a rising star

in the e-commerce market in Vietnam.

PRIZE

APPROACHDirect application: Participants join in team and apply directly new learning points into the development of running product. The product will evolve along with training progress.

Valuable training: Trainers, who are all experienced product manager, will build training content based on their accumulated experience and focus on providing tools and methodology.

Continuous practice: After every training, each team will create working plan to develop their product based on what have been learned, receive feedbacks from trainers and do real work. In the next training, team will present their data analysis, receive feedback and adjust direction.

Peer-to-peer learning: Every team will do real work, present their experience to all other teams to receive feedbacks and recommendation. Each team will learn from not only their own experience but also from all other teams’ experience.

Product Optimization & Growth Hacking

CONTENTHATCH! COACH 03 trains participants the systemized process of product development and provides them with knowledge, tools and skills to develop their product along that process.

The process is divided into four major pillars with two complementary operational sessions for idea pitching and product showcase:

PITCHING

Product Development Vision & Overview

Lean Development & Market Validation

Product UX/UI Design & Development

SHOWCASE

CONTENTThe format for each training is designed to maximize the learning interaction between teams and trainer and the hands-on practice of teams on the new learning points.

Homework presentation &

feedbackFirst training session Classwork Second training session

Homework & Follow-up

Feedback to adjust next week plan

Experience sharing and feedback for improvement

from teams and trainers

Practice of new knowledge, tools and methodology

Product Development Vision & Overview

Lean Development and Market Validation

Product UX/UI Design & Development

Product Optimization & Growth Hacking

Mr. Trần Quang KiênFormer Product Manager,

VNP Corp.

Mr. Ngô Xuân HuyFounder and CEO,

Money Lover & Zoo Studio

Mr. Nghiêm Trọng HoàngFormer Product Manager,

VnExpress 2.0

Mr. Nguyễn Việt NinhFormer Product Manager,

VC Corp.

TRAINERFour trainers of HATCH! COACH 03 are top names in their field in product development. They are well known and respected because not only of their expertise but also their willing to support the community.

SPECIAL GUESTBeside trainers, special guests are invited to share their unique story and experience to participating teams.

In HATCH! COACH 03, Mr. Quan MT, founder & CEO of Beeketing, a serial gained rich experience and hard lesson with his five startups, was invited to share real story and experience in running lean and optimizing the product development process.

“Firstly, I would provide a great customer service. Do really good market research before starting any new business and aim for a bigger marketplace, make sure that there are people that need the products and then reach them. I will launch fast and launch often; one of my previous businesses took me one and a half years to know that I can’t make big bucks with it.”

- Quan MT answered “How to do differently?” in an interview with e27.

PARTICIPANTAfter four weeks of promotion, 13 projects and 50 individuals had registered for HATCH! COACH 03. Later, 10 projects with 30 individuals had been selected to participate.

Participants are diversified with different background but have the same passion for product development and startup:

» early stage startup (VISIT Vietnam, Wake It Up); » funded startups (disieuthi.vn, websosanh.vn), » teams from established corporation (Top Play - 9Fury, MiGo - mWork, 1Tap - VNP), » individuals who was working in Vietnam (Trần Công Kiên – dimuahang); and » Individuals who had just come back from studying in America (Ngô Minh Tùng – uLearn).

In HATCH! COACH 03, there are five female entrepreneurs.

PARTICIPANTVISIT Vietnam: platform to provide and share travel information.

1Tab: one-click demand-supply matching social network.

Websosanh: platform to compare products in the market.

Wake It Up: platform to create social campaigns for NGOs.

OIC Book: social network to recommend and share book reading habit

Di Mua Hang: e-commerce platform for kid fashion

MiGo: one-click cinema finding application

uLearn: platform to match students and tutors

Di Sieu Thi: e-commerce platform for supermarket service

Top Play: assistant application for gamers

IMPACTTeam Development Progress

OIC Book

Existed only as an idea in the beginning. After HATCH! COACH 03: » Created at least four prototype versions after presenting and receiving feedbacks at every

training. » Change approach to: (1) do market research & valuation before product development rather than

go directly from ideas, (2) apply tools (Axure, Lean Canvas, etc.) rather than code directly and (3) launch fast and often rather than take a long development time before first release.

Web So Sanh

Existed as an established startup with good traction and funding already, but the product development process was done based mainly on intuition and found it was hard to scale. After HATCH! COACH 03:» Redefine value proposition and focus on product’s key values» Apply the standardized product development process for the mobile application version» Apply growth hacking mindset to scale the product up

IMPACTTeam Development Progress

Di Sieu ThiExisted as an established startup with good traction and funding already. After HATCH! COACH 03:» Apply tools and techniques learned to build UX and UI of the second version

Wake It UpExisted as a running concept with funding. After HATCH! COACH 03:» Moved from conception to user interface design

Di Mua HangExisted as an idea. After HATCH! COACH 03:» Changed value proposition, branding and naming» Apply tools and techniques learned to build UX and UI of the second version

MiGo

Existed as an idea. After HATCH! COACH 03:» Applied lean canvas to define the new value proposition to serve a bigger market» Released one demo for the new version » Ended because of personal commitment and not potential market

IMPACTTeam Development Progress

1TapExisted as an idea. After HATCH! COACH 03:» Released one demo» Ended because of personal commitment and not potential market

VISIT VietnamExisted as an idea. After HATCH! COACH 03:» Released one demo» Ended because of personal commitment and not potential market

Top PlayExisted as an idea. After HATCH! COACH 03:» Applied lean canvas to define the business model » Released one running demo with 12 upgraded versions in 5 weeks

uLearn

Existed only as an idea in the beginning. After HATCH! COACH 03:» Released a running demo at timlophoc.vn, with continuous change and improvement » Acquired 5 users and 1 paid customers for testing» Apply the standardized product development process to continue to develop the product

Networking activity for participants to get to know each other before officially participating in the training program.

Teamwork activity for participants to get to know each other in working.

Mr. Nghiem TrongHoang is answering participants’ question in the panel discussion for product development process.

Wake It Up team is pitching their project to trainers and other participants to get feedbacks and attract more talents to the team.

Top Play team is working on their class assignment to apply directly what have just been learned from previous training to their product development in the Lean Canvas Training session.

Trainers and facilitators are supporting teams to apply new learning to their products in a classwork session in UX/UI Design training.

Top Play team is presenting their 12th

version of the application to get feedbacks and advises from trainers and other teams.

Trainers and other teams are giving feedbacks and advises to OICBook after their presentation of what has been done from last week.

Top Play team is presenting their 12th

version of the application to get feedbacks and advises from trainers and other teams.

DI Sieu Thi team is pitching their refined business model and what will be done next at the Showcase Day.

Mr. Ngo Xuan Huy is giving feedbacks and advises to teams’ pitching at the Final Showcase.

Mr. Tran Tri Dung, Program Manager of TIGERS@Mekong is answering interviews from VTC10 about the vision to support HATCH! COACH.

Trainers and Judges are discussing to choose the team to be awarded with US $500 from TIGERS@Mekong for their next stage of product development after HATCH! COACH.

Mr. Tran Tri Dung, Program Manager of TIGERS@Mekong, is awarding OICBook the acceleration fund for their product development.

MEDIA CLIPPING REPORT

MEDIA CLIPPING REPORT

See our separated media clipping report for detail reference.

PERFORMANCE AND VALUES

TESTIMONIAL

“This course is extremely necessary if you want to develop a product, either you are working in a startup or a big corporation.”- Lương Đông Hải, Product Manager, mWork

“This is a course about lean product development, but still demonstrate a standardized process, help to reduce risk and achieve significant progress for small startups.”- Hoàng Tấn Quân, OIC Book

“This course is necessary for those youngsters who have an idea and want to bring that idea into life.”- Phạm Văn Khắc, OIC Book

PERFORMANCE

Factor Average Rate

Rating over the content of HATCH! COACH 03 8.8/10

Rating over the whole course of HATCH! COACH 03 8.4/10

Or, fill out the feedback form: bit.ly/COACH03_feedbackform

Care to see our Public Review: bit.ly/COACH03_publicreview

HATCH! is a social franchise that creates competitive, innovative andhigh-potential start-ups, as we build the start-up ecosystem in Vietnam.HATCH! consists of three pillars: Community Building, Start-upIncubation and Investment.

For any inquiry regarding to HATCH! COACH, please feel free to contactus, at:

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