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Transcript of Hastings College Collegian, Sports Editor
HC Collegian 2010-present
• Articles • Page Design
Sports Editor Hastings College, Hastings, NE
GAGE AXFORD
HC Media
Broncos gain recruiting tools through social media
8 The Collegian February 16, 2012 SPORTS
talk about certain steps to keep it private.”Major NCAA Division
I prospect Yuri Wright was one of the most notable national cases of Twitter controversy, after being expelled from his high school for obscene and explicit tweets. While HC has not
experienced such an extreme case, coaches are still trying to establish a
social media. “It’s a touchy deal,”
Boeve said. “It’s a scary thing because as a coach you always have players that don’t agree with you…We’ve had a unity council for the last year and a half, and one of the things I have asked them to do is consider developing a social media policy.”
Social media outlets like Facebook, Twitter and YouTube are drastically changing the world of athletics and HC has been forced to adapt to the new “sharing” age.Social media has
become so integrated into industry that previous barriers of communication between players, coaches, spectators and media members are beginning to disappear. Fast-paced, one click
“sharing” and “searches” open up new promotional opportunities for both programs and recruits.Chris Kranjc, HC
men’s soccer head coach, has used Facebook and Twitter to familiarize recruits and families with the HC brand.“Dealing with small
schools, we do look to how we can use that to our advantage, and a lot of recruits look at our Twitter and Facebook pages,” Kranjc said.
“It’s a way for kids to stay in touch and see what a coach is thinking, and they can feel more personally connected to the program.”Kranjc operates both
the Facebook and Twitter pages for the HC men’s soccer team. HC soccer informed a large group of followers that senior
Bronco to be drafted by an MLS team through these two sites.On the other side
of recruiting, social networking sites such as YouTube and Hudl allow players to market themselves to more colleges.“I’m getting more and
more videos on YouTube because it’s easier to do it that way than to send me a DVD,” said Jim Boeve, head baseball coach. “The recruits are using technology more from that standpoint.”“The assistant coaches
watch a lot on YouTube nowadays because [parents] can do that and it doesn’t cost them anything, unlike what the
recruiting services do,” said Tony Harper, head football coach.The Bronco football
program in particular has seen more athletes start to market themselves through social media services, like paid recruiting service websites. This year the Broncos
signed an unusually high
22 recruits on signing day, more than double what the team has signed in previous seasons.Harper attributes
the increase of early commitments to the program’s increased usage of recruiting sites such as Collegiate Sports Data and NCSA Athletic Recruiting.“We’ve signed young
men from Oklahoma and Texas and the only way we found them was because of recruiting services,” Harper said. Depending on how
much the recruit pays,
may include highlights, academic awards and even family athletic history. Through this new tool, coaches have the ability to single out exactly the type of prospects they’re
looking for.“Realistically, we say
that they have to have a 20 on their ACT right off the top, and at least a 3.0 GPA,” Harper said. “Anyone above that, then we start looking at position needs.”However, while there
media sites, coaches are still very conscientious of the dangers social media brings.What may seem
like jovial, harmless or sometimes even seemingly private can and will be seen online.“It’s just making sure
you have your privacy settings set because what you put on there is public,” Kranjc said. “Everyone thinks no one is going to see it but in fact it is public and we
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GAGE AXFORD
HC Media
HC Media