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5 Reasons Why Your Home Hasn’t Sold
The Price The
Current Market
The Agent Marketing Location
ONLINE MARKETING ADVANTAGE
Realtor.com Listings
I will enhance your listings on the top websites, including realtor.com, with the features
buyers want most
Online Syndication
Your home will have premium positioning on all of the top real estate websites
Mobile Reach
Your property will appear on the realtor.com, Trulia, and Zillow mobile apps so mobile
consumers can find your home
Facebook Application
I will display your property on my social media sites such as Facebook and Twitter
Top Producer® CRM
My data system helps manage prospective buyers so that I never miss an inquiry,
request or referral
Digital Agent
My digital agent package gives me access to at least 1 out of 4 prospective local
buyers on realtor.com and realtor.com mobile apps
PREVIEW OF YOUR HOME
In addition to my efforts, the
associates in my office may be
assisting me in locating buyers,
showing and selling your home.
• Local and regional buyers
make up half of the market
THE BRAND
•International Company
•Corporate Owned
•Corporate Relocation Services
•Full Service
•Real Estate Company with Strongest
Web Presence
WEICHERT
by realtor.com® FEATURED HOMES℠ |
Locally, regionally, nationally
and internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
IMPORTANCE OF INTERNET HOME SEARCH
92%
Home Buyers
• 92% of home buyers use
the internet or mobile apps
to search for a home1
• Reach the widest audience
of potential buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013
WHERE BUYERS FIND HOMES
43% of buyers found a home via the internet –
up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013
Where buyers found the home they purchased, 2001-2013 (Percentage Distribution)
HOW BUYERS FOUND THEIR HOMES
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on internet than
from signs
• 2009: The internet is FOUR
TIMES as powerful as signs
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013
• 2013: 22% of mobile
searchers found their home
on a mobile application
Internet 43%
Print Ads 1%
Signs 9%
BEST OF ALL WORLDS
I market to buyers who are on our site PLUS
buyers who have not yet picked a broker. Buyers who search on
realtor.com®
Buyers who search on our
Brokerage’s site and realtor.com®
Print ads
Buyers who search on
our Brokerage’s site
REAL ESTATE APPS
Buyers who are searching in this neighborhood can find
me through mobile marketing.
Mobile Marketing Plan
• Buyers driving through the
neighborhood can:
• Find your home, get
directions and a map
• Connect with me in one
“click” to get details and
make an appointment
REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS
Realtor.com
• Up to 24 high resolution
photos of your home or
community
• Descriptive paragraph to
capture buyer attention
• Brightly colored headlines
and call-outs make the
listing more noticeable
REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS
Buyer activity reporting
• As your agent, I will keep
you up to date on buyer
activity with reports
showing interest and
actions
MARKETING
•Open Houses
•MLS
•Company Website
•Your Own Website
•QR Code
•Video on Youtube
•Magazine Ads
•Social Media
•Blog
•Email Blast
•Direct Mail Neighborhood
•Local Agent Offices
BUYER CONNECTIONS
Clients can connect with me via:
Iphone
Text
Real Estate Websites
Social Media
ASKING PRICE VS. SELLING PRICE
Price too low and you lose the value.
Price too high and you lose the buyers.
Strategically pricing your home to get it sold for the most
money in the least amount of time
CRITICAL WEEKS WHEN LISTED
Pricing correctly helps you strike a deal when there is more
competition for your home.
IMPORTANCE OF PRICING
I will negotiate on your behalf to help get the best price at the best
terms in the shortest amount of time.
Over time a home that has not been sold may attract
offers below market value.
THE CURRENT MARKET
* Each town in Bucks County, PA has a different absorption rate
Absorption Rate – How long it takes for a home to sell in a given market
1
Month 10+
Months
5 to 6
Months
Normal
Market
Seller’s Market Buyer’s Market
Market Absorption Scale
REALTOR® PROFILE
Ann McGuire
Ann McGuire
Weichert Realtor
215-622-5070
www.NewHopeRealtor.com
Years in business- 2007
Education- B.A. Marketing
Designations- Realtor
Organizations- NAR, PAR, BCAR
Your Bucks County Realtor
Having grown up in Lambertville, NJ I’m very acquainted with
Bucks County’s neighborhoods and home values by maintaing my
full time career in real estate and going to the weekly Broker’s
Open Houses.
“
MY RECENT SALES
3
• Aquetong, Solebury, PA 18938
• Brighton, New Hope, PA 18938
• Windy Bush, Newtown, PA 18940
• Beacon Hill, Holland, PA 18966
MY TESTIMONIALS
Dave Barrett, Buyer
Recently, Ann helped us find a great home
in a great neighborhood. We had already
met with one other realtor who took us to
homes that were so wrong for us, both in
price and location. Ann really listened to
what we needed and zeroed in on just the
right properties. She would make phone
calls to other people in her office and would
suggest open houses to go to and other
properties that were not yet on the market.
So, we found our dream home and really
wanted it. Ann gave us practical
suggestions and suggested a reasonable,
fair asking price.
ONLINE PRESENCE
Website
www.NewHopeRealtor.com
Google +
https://plus.google.com/+AnnMcGuire/about
Blogger
http://newhopepahomes.blogspot.com/
https://www.facebook.com/BucksRealtor
Trulia Reviews
http://www.trulia.com/profile/ann-mc-guire-agent-new-hope-pa-7897502/
Zillow
http://www.zillow.com/profile/New-Hope-Real-Estate/
Realtor
http://www.realtor.com/realestateagents/Ann-Mcguire_Yardley_PA_1651462