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Has digital marketing toppled

the relevance of principles ofnetwork economy : A Study

Group-9, Section-F

Mayuresh Verma

Shashwat Chugh

Megha Bhalotia

Ayush Chadha

Vivek Kumar PandeyKaran Vikhar

Sonal Gupta

Valentin Lossois

7/23/2019 Has Digital Marketing Toppled the Relevance of Principles (1)

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Digital Marketingarious online activities in digitalmarketing include

 argeted! measura"le andintera#tive marketing o$produ#t and servi#es "y

using digital te#hnologiesto rea#h prospe#tive users

Channels used arewireless te%t messaging!mo"ile instant messaging!

mo"ile apps! pod#asts!ele#troni# "ill"oards!digital television and radio#hannels et#&

Sear#h 'ngine (ptimi)ation

Sear#h 'ngine Marketing

Content marketing

*n+uen#er marketing

Content automation

Campaign marketing

',#ommer#e marketingSo#ial media marketing

So#ial media optimi)ation

',mail dire#t marketing

Display advertising

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- stage #y#le o$ digital marketing

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!rinciples of "etwork

#conomy.undamental rules or a%ioms that de/ne the

network e#onomy&

.our a%es o$ the $undamental rules 0

$ealth is a result ofinnovation rather thanoptimi%ation

"urture the supremeagility of networks tocreate an environmentfor cultivating the

unknown

&ndoing what wasperfected earlier

'ycle of ()nd, nurture,destroy*

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+he !rinciples of"etwork #conomy

and theirrelevance in era of

igital arketing

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 he Law o$ Conne#tionDigital marketing relies on using te#hnology

to over#ome "arriers and #onne#t "etter

 e#hnology ena"led tools that tell what! howand when others are "uying and whattriggers their "uying a#tion

Digital marketing makes it easier to know

your #ustomers and their likes! dislikes and"uying triggers without them even #oming toyour 1store2

3ses this in$ormation to "uild produ#t and

servi#es "ased on a#tual needs and wants

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 he Law o$ PlentitudeValue and o$ in$ormation grows with the

in#rease o$ mem"ers in the digital markets

*n#reasing num"er o$ mem"ers and theirusage in$ormation gives a pi#ture o$ there#ent trends in the market

*n+uen#er marketing and #ampaign marketing

"e#omes more e4e#tive5eed to target spe#i/# audien#e otherwise

going too "road #an have negative impa#t

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 he Law o$ '%ponential

ValueCapitali)ing on relationships is important to

the su##ess o$ digital markets

5urturing e%isting relationships is #heaperthan attra#ting new #ustomers

6eal pro/ts "egin to +ow only a$ter a #ertaintime on#e a healthy network o$ relationships is

esta"lished

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 he Law o$ ipping Points

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 he Law o$ *n#reasing

6eturns*n#rease in num"er

o$ su##ess$ul start,ups attra#ted othersto the market

Di4erent $rome#onomies o$ s#ale

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 he Law o$ *nverse

Pri#ingDigital marketing is

more #ost,e4e#tiveand targeted

Consumers demanddrasti#improvements in the7uality $or less pri#eover time

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 he Law o$ Generosity',#ommer#e sites

giving away produ#tsat very low pri#es aspart o$ theirmarketing strategy

Spread o$ theprodu#t "e#omessel$,$ul/lling as theprodu#t "e#omesmore desira"le

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 he Law o$ Allegian#e.eed the we" /rst

Like a #ountry! growth o$individuals depend on thegrowth o$ the market

Gaming #ompanies pute7ual e4ort on promotion

o$ the plat$orm as they doto their own produ#t

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 he Law o$ DevolutionCompanies must

innovate in order tokeep ahead o$ their#ompetitors

8ithout thee%pertise indemolishing theens#on#ed! there #an"e no e%pertise ininnovation

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 he Law o$ Displa#ement'ontent marketing is

$o#used on #reating anddistri"uting valua"le!

relevant! and#onsistent content toattra#t and retain a#learly,de/ned audien#eand to drive pro/ta"le

#ustomer a#tion&*n$ormation will #ontinue

to displa#e mass in thenetwork e#onomy

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 he Law o$ *ne;#ien#iesDigital world is #ontinually evolving and so

must our digital marketing

Companies struggle i$ they $ail to seek newopportunities or to develop new produ#ts orsolutions

Com"ining Strategy 8ith *nnovation Can

Create a Competitive Advantage

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Con#lusionPrin#iples o$ network e#onomy are still relevant

Su##ess o$ digital marketing te#hni7ues depend onthe si)e o$ the network and growth o$ te#hnology

Value o$ the market grows e%ponentially within#rease o$ mem"ers

*nnovation drive the markets and results in "etter7uality at #heaper #osts

Creating a desire $or your produ#t and nurturingrelationships are key to su##ess

*n$ormation repla#es mass in the digital markets

1Su##ess "reeds su##ess2

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