Harvard Social Enterprise Law Association Workshop:HOW TO BUILD A SOCIAL ENTERPRISE?

By: Marquis CabreraOctober 21, 2015 WCC 3007 6-8pm

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

2

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

3

Background

4

Age Out of Foster Care

22,000

Received College Degrees

3%

Prison Population was in foster care

40%Homeless, Jail, or Dead by 19 yrs old

60%Spent on Adoption and Child Welfare~14B

Foster Care Statistics:

Background cont.

5

Background cont.

6

Background cont.

7

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

8

What is a social enterprise?

9

10

The B.I.B. Methodology: Background Research

11

The B.I.B. Methodology

12

The B.I.B. Methodology

13

The B.I.B. Methodology

14

The B.I.B. Methodology

15

The B.I.B. Methodology

16

The B.I.B. Methodology

17

The B.I.B. Methodology

18

The B.I.B. Methodology

Business (B) Impact (I) Brand (b)

BB

IB

bBbbb

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

19

Story-Problem-Solution-Market

Can we achieve product-market fit?

How?

How much of the the market can we capture? How?

Step 1 - Business

Financial-First versus Impact-First 20

Venture Concept Selection: (Product or Service?)

Step 2 - Impact

21

How many people adopted product? How many people’s problems did we fix with our offering? Who is our offering helping? How and to what degree?

Test

Build MVP

Retest

Learn, Build, or Pivot

Hypothesis

Offering

Who is going to buy what you are selling?

Step 3 - Brand

Manufacture Grassroots

22

What can you sell? Your business, impact, brand?

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

23

Case Studies

24

Environment & Health

Justice

Social

Foster Skills - Case Study

25

Business - What you do and why?

Foster Skills - Case Study

26

Impact - How much value do you create and for who?

Foster Skills - Case Study

27

100+ Ideas Submitted To Prototype From Foster Parents, Foster Kids, and Public. 8000+ Foster

Handbooks Disseminated.

MyHome has been viewed 2000+ times.

Worked with 500+ kids and conducted 100+ How To’s and helped 17 gain jobs.

Wrote and advocated for 3 bills in the legislature.

Brand - Who champions you and are they credible?

28

Foster Skills - Case Study

Sword and Plough - Case Study

29

Business - What you do and why?

Sword and Plough - Case Study

30

Sword and Plough - Case Study

31

Impact - How much value do you create and for who?

Brand - Who champions you and are they credible?

32

Sword and Plough - Case Study

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

33

34

Cause

Target Market Roadmap

M1

M2

M3M3

M3a

M3b M3b...

M3a...

M3a...

Evaluation & Choice

Set of MarketsNow: Focus Later on: Diversification

Time

35

Hypothesis

Objectives

Ideas

Voice of User

MVP

Value Streams

KPIs

Data

Build

MeasureLearn

(Improve) (Product)

(Analyses)

Marquis Cabrera: Agile and Rapid Co-Creation Prototyping

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

36

Beneficiaries Customers

Fiscal Sustainability: Matrix

Product

37

Market

Public or Private Funding?

Direct Indirect

Fiscal Sustainability: Matrix 2

Integral

38

Non-integral

Public or Private Funding?

39

Example Business Model

Agenda:

❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology

❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas

❏ Case Studies❏ Foster Skills ❏ Sword and Plough

❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping

❏ Fiscal Sustainability - Business Model(s)❏ Questions?

40

41

Questions?