Harvard Business Services realized their best year ever ......Dynamic Search Ads Dynamic Remarketing...

1
Attribution: Data Driven Attribution Rules Based Attribution Target CPA Target ROAS Maximize Conversions Enhanced CPC Dynamic Search Ads Dynamic Remarketing Smart Display Campaigns Similar Audiences Display Remarketing Search Remarketing YouTube Remarketing LEGAL Harvard Business Services realized their best year ever with a full-funnel approach Harvard Business Services + JumpFly Lewes, DE, USA delawareinc.com CASE STUDY The challenge After years of steady growth, Harvard Business Services wanted to make a push for exponential growth and become the leader in their field. JumpFly aimed to maintain efficiency while increasing customer acquisitions. The approach JumpFly leveraged all AdWords channels intelligently with extensive audience engagement to become top of mind, maintain interest, and convert customers. On top of this, all of their activity leveraged bid automation to turn valuable impressions into actual customers, using valuable insights only available from Google’s Smart Bidding. The results By engaging relevant audiences and automating bids, JumpFly was able to scale spend by 47% and increase conversions by 55%. With better insights into HBS’s customer journey, JumpFly was able to prospect more effectively. Remarketed audiences converted at 2x the rate of standard AdWords activity. Harvard Business Services had their best year ever and is continuing to grow with the use of automation ” —Cary Goldstein, Account Director, JumpFly 2x conv. rate for relevant audiences 55% Increase in conversions 19% Decrease in CPA from auto-bidding © 2018 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC. All other company and product names may be trademarks of the respective companies with which they are associated. Audience: Automation: Featured solutions:

Transcript of Harvard Business Services realized their best year ever ......Dynamic Search Ads Dynamic Remarketing...

Page 1: Harvard Business Services realized their best year ever ......Dynamic Search Ads Dynamic Remarketing Smart Display Campaigns Similar Audiences Display Remarketing Search Remarketing

Attribution:Data Driven AttributionRules Based Attribution

❯❯

Target CPATarget ROASMaximize ConversionsEnhanced CPCDynamic Search AdsDynamic RemarketingSmart Display Campaigns

Similar AudiencesDisplay RemarketingSearch RemarketingYouTube Remarketing

LEGAL

Harvard Business Services realized their best year ever with a full-funnel approach

Harvard Business Services + JumpFlyLewes, DE, USA • delawareinc.com

CASE STUDY

The challengeAfter years of steady growth, Harvard Business Services wanted to make a push for exponential growth and become the leader in their field.

JumpFly aimed to maintain efficiency while increasing customer acquisitions.

The approachJumpFly leveraged all AdWords channels intelligently with extensive audience engagement to become top of mind, maintain interest, and convert customers.

On top of this, all of their activity leveraged bid automation to turn valuable impressions into actual customers, using valuable insights only available from Google’s Smart Bidding.

The resultsBy engaging relevant audiences and automating bids, JumpFly was able to scale spend by 47% and increase conversions by 55%.

With better insights into HBS’s customer journey, JumpFly was able to prospect more effectively. Remarketed audiences converted at 2x the rate of standard AdWords activity.

“ Harvard Business Services had their best year ever and is continuing to grow with the use of automation ”

—Cary Goldstein, Account Director, JumpFly

2xconv. rate for relevant audiences

55%Increase in conversions

19%Decrease in CPA from auto-bidding

© 2018 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC. All other company and product names may be trademarks of the respective companies with which they are associated.

Audience: Automation:

Featured solutions:

❯❯❯❯

❯❯❯❯❯❯❯