PORTFOLIO OF WORK HARRY BLOFELD

COMPETITION BRIEF

CLIENT

Brand Opus I entered a competition brief to create a new brand for the drinks industry, it was to create a product for an adult drinking occasion with an added benefit.

PROJECT

The idea was to create low abv beers, with added botanicals. The lower abv means there are less calories in the drinks and the botanicals chosen were to help with sleep, cognitive performance and concentration.

FREELANCE

CLIENT

Courtney Rachel, Fashion Designer This is the visual identity for a fashion designer. I was told she wanted the design to be; soft, minimal, and have a linking element. Her designs are contemporary, but hold a classical element and this is why this typeface was chosen.

PROJECT

Courtney Rachel

028 029

companionship companionship volume one volume one companionshipvolume one

029

Shop dogs have been a thing that has

skyrocketed with dog ownership, now

when you walk down a high street you

see dogs sitting in the window of cafés

and shops. I caught up with Dan from

Minerva streetwear with his dog Meggie

to chat about the dog in his shop.

“We got Meggie when we moved down

to this unit from our one on Ebrington

street, she is great. There are times

in the day that not that many people

come in and it gives me someone to

play with and also seem to keep people

here slightly longer and is a very good

convocation starter. She is also a great

addition to the coffee machine and the

seats we have now put in the window.

She does have her little corner though

and if anyone tries to sit there she will

look grumpy at them for a while before

creeping over and joining them. She

keeps me company and has even helped

me unpack boxes, it should be the misses

dog but she works 9-5 so I look after the

dog in the shop most days. I walk her in

and walk her back home and can often

take her out for a little walk during the

day when one of my mates comes in

to walk her or come and look after the

shop for a bit. We were fortunate enough

to get a dog the doesn’t melt at all and

is small enough to only take up a tiny

amount of space with mean that we don’t

have to move any clothes for her and she

won’t cover all the stock in her hair. She

is pretty good in the shop now she has

just turned one we can leave the door

030

companionship volume one

open and she won’t run out onto the road and

we know she will be fine with anyone who comes

through the door, she has such a kind little heart

and won’t bark or growl all she does is want to play

with whoever comes through the door. She loves

her little treats though, we get through about two

packets per week as most people who come through

the door want to give her one now. I was sceptical

when we first got her and had her in the shop, but

I am so glad that I have her now, I wouldn’t want

it any other way. Look how bloody adorable she is.”

So if you want to go and have a play head down to

41 Bretonside and see them both.

UNIVERSITY BRIEF

BRIEF PROJECT

We were set a brief in second year to create a publication based around an animal or mythical creature.

I decided to create a magazine based around peoples connections with dogs. I took all the images for the magazine, it was all shot on film and printed on natural paper as I wanted a natural feel to the publication. I can already see changes I would make if I was to do this again.

CLIENT

Lorna Crockett Lorna wanted an update to her branding from last year, I was asked to brighten up the branding, to keep the wave consistent throughout and to make it all bolder.

PROJECT

FREELANCE

FREELANCE

CLIENT

The Packhorse Pub To create a menu that is clear and legible for a community owned pub that has recently been refurbished.

PROJECT

SMALL PLATESGordal olives

Soup of the day, Bakers of Bath focaccia (gfo)

Ham hock terrine, pickled mustard seeds, rocket, apple compote, sourdough toast

Beetroot three ways, goats curd, candied walnuts, rocket salad(v)

Whitebait, chicken salt, lemon & cracked pepper mayonnaise

MAINSTempura battered or grilled fish of the day, triple cooked chips, crushed peas, tartar sauce (gf)

Falafel (vg)

Roast rump of beef

Roast belly of pork

Roast corn fed chicken supreme

(All served with roast potatoes, yorkshire pudding, crushed carrot & swede, red cabbage, greens, pan gravy)

THE PACKHORSEOLD SCHOOL HILLSOUTH STOKEBATHBA2 7DU

12-23 MONDAY to SATURDAY 12-20 SUNDAY

£3

£6

£7

£7

£6

£15

£14

£17

£16

£16

£5

£4

£3

£4

£4

£3

£5

£3

£7

£7

SIDESCauliflower cheese (v)(gf)

Chilli & garlic seasonal greens (v)(gf)

Dressed gem lettuce & rocket (v)(gf)

Green beans, goats curd, shallot chives (v)(gf)

Sweet potato fries (v)(gf)

French fries (v)(gf)

Truffle and parmesan fries (v)(gf)

DESSERTSMiniature lemon posset, shortbread crumb, candied lemon sherbet

Sticky toffee pudding, caramel sauce, clotted cream & ice-cream Coffee brulee, candied pecan nuts, chocolate sorbet

Selection of homemade ice creams and sorbets, caramel popcorn.

SMALL PLATESBakers of Bath focaccia, slow roast tomato & cashew pesto (v)

Gordal olives

Whitebait, chicken salt, lemon & cracked pepper mayonnaise

Seasonal soup of the day, Bakers of Bath bread

Beetroot three ways, goats curd, candied walnuts, rocket salad (v)

MAINSPan fried skeri, Thai satay, charred pak choi, peanut & sesame brittle, coriander £19

Pie of the day, buttered greens £14

8oz Ribeye steak, red onion marmalade, rocket & caper salad, parmesan fries (gf)

Earth baked celeriac, king oyster mushroom, crushed hazelnuts, remoulade, kale

Roast parsnip dahl, charred spring onion, pickled red onion, coconut and lime

6oz Packhorse beef burger, tomato relish, pickled slaw, fries (gfo)

Tempura battered or grilled haddock, triple cooked chips, crushed peas, tartar sauce

Smoked beef hotdog, lyonnaise onions, crispy onion, curry ketchup, fries

Old English sausages, mash, greens, onion gravy

£6

£3.5

£6

£6

£7

£19

£14

£23

£14

£14

£13

£14

£12

£11

WINTER DINNER MENU

THE PACKHORSEOLD SCHOOL HILLSOUTH STOKEBATHBA2 7DU

12-23 MONDAY to SATURDAY 12-20 SUNDAY

£3.5

£3.5

£4

£5

£4.5

£4

£3

£3.5

£7

£7

£7

SIDESTriple cooked chips (v)(gf)

French fries (v)(gf)

Sweet potato fries (v)(gf)

Truffle & parmesan fries (v)(gf)

Chilli & garlic greens (v)(gf)

Green beans, goats curd, shallot chives (v)(gf)

Dressed gem lettuce, rocket (v)(gf)

DESSERTSMiniature lemon posset, shortbread crumb, candied lemon sherbet

Sticky toffee pudding, caramel sauce, clotted cream & ice-cream

Coffee brulee, candied pecan nuts, chocolate sorbet

Buttermilk panna cotta, poached pineapple, coconut sorbet, shortbread

WINTER DINNER MENU

THE PACKHORSEOLD SCHOOL HILLSOUTH STOKEBATHBA2 7DU

12-23 MONDAY to SATURDAY 12-20 SUNDAY

BEERS Camden Hells - crisp and refreshing larger

Camden Pale - juicy pale with citrus aromas

Bath Ales Gem - amber ale with a malty character and toffee taste

Bath Ales Dark side - smooth and chocolatey stout

Deya Into the Haze - hazy, juicy IPA with tropical fruit aromatics

WINE Viognier, domaine mas bahourat, shortbread and light peach notes

Chablis Domaine, Charly Nicolle, oak notes with a floral finish

Côtes de Provence, Château Nestbury, dry rose very fruity

Cabernet Sauvignon, Croix des Vents, deep vanilla flavours

Pinot Noir, ‘Parker Station’ Fess Parker, light red with amazing legs

THE PACKHORSEOLD SCHOOL HILLSOUTH STOKEBATHBA2 7DU

12-23 MONDAY to SATURDAY 12-20 SUNDAY

£5

£5

£4

£4

£6

£8-28

£8-28

£7-25

£8-28

£9-30

£4

£4

£5

£5

£3

£6

£6

£6

£7

£7

CIDER Honey’s Midford Cider - medium sweet cider

Honey’s Stoney Bonk - cider with ginger beer

Lilley’s Picked Parrot - cloudy sweet perry

Lilly’s Rhubarb - sweet and fruity with a strong rhubarb taste

Hawkes Buckle Up - alcohol free cider that doesn’t taste like it

SPIRITS

Sipsmith Gin, classic london dry notes of juniper and lemon

Portobello Road Gin, notes of white pepper and berry

Black Cow Vodka, creamy with notes of vanilla and coconut

Chopin Potato Vodka, soft with a gentle mouth feel

Holmes Cay Rum, oak cask rum notes of vanilla and wood

photos of these in situ

CLIENT

Penguin Books These book covers were a redesign for a competition brief, I chose rustic illustrations as this reflected the cooking and the book in the best way.

PROJECT

COMPETITION BRIEF

spine 20mm

In compiling the Collection cookbooks, Delia has chosen her best and most popular recipes, updating old favourites

and adding some that are completely new. These recipe books are aimed both at experienced cooks and at

newcomers to homecooking who can be sure that, with Delia’s friendly and approachable style, they will be guided

by a trusted hand through her fail-safe recipes.

This is the fourth cookbook in the series and is a collection of over 50 of Delia’s best fi sh recipes. Many people shy away from cooking with fresh fi sh because it seems too

diffi cult and messy. Delia tackles this notion by providing the know-how and plenty of authentic fi sh dishes to suit all

levels of cooking ability.

Delia Smi� www.plymouthart.ac.uk

Cover photograph ©

£7.99Fiction

spine 20mm

In the fi fth book of The Delia Collection, Delia teaches us how to cook authentic Italian dishes successfully.

Old favourites and new recipes combine to make this a defi nitive guide to cooking and eating Italian food.

Having worked in Italy in her twenties Delia has loved Italian food ever since, and here the reader will fi nd

authentic dishes adapted for today’s cook.

For dedicated Delia followers, this cookbook provides an easily accessible library of her favourite Italian recipes, and

her inimitable style and fl air for teaching will make this a must-have in any kitchen.

Over 50 delicious recipes with advice and tips on cooking in the Italian way, and easy-to-follow instructions, ensure

that each dish comes out perfect, every time.

Delia Smi� www.plymouthart.ac.uk

Cover photograph ©

£7.99Fiction

spine 20mm

Delia Smi�

Delia's seventh cookbook in this enormously popular Collection brings us tantalising baking recipes. From cakes and muffi ns to breads and biscuits, Delia has chosen over 50 of her most popular recipes - updating old favourites

and adding some bakes that are completely new.

This Collection is aimed at both experienced cooks and newcomers who can be sure that with Delia's approachable

style, they will be guided by a trusted hand through her fail-safe recipes. Including tips and ideas to help bakers of every ability, the reader is guaranteed delicious and

rewarding results every time.

Delia is a publishing phenomenon with sales of more than 21 million cookery books. This series is the fi rst time her

recipes have been arranged by subject.

www.plymouthart.ac.ukCover photograph ©

99pFiction

PHOTOGRAPHY

I would still never call my self a professional photographer in any way, but I have done it as a hobby a few years, here are a selection of paid shoots I have done.

These images have been shot on both film and digital, and I like working in both mediums. I started shooting digital back in 2016 when I took it as an a-level where my teacher put a 35mm camera in my hand and the rest is history really. I mainly shoot fashion and editorial but can do more.

PROJECT

FREELANCE

An Introduction

About Me

Roles

Education

ExperiencesI am a graphic design graduate who has a passion for design and photography. I enjoy the more traditional processes of both of these disciplines but also the modern and contemporary aspects.

I love getting out on my bike and going on little adventures and experiencing new things. I probably drink a little too much coffee but I don’t think that has ever hurt anyone.

Designer Photographer Barista

Plymouth College of Art - BA hons Graphic DesignKing Edwards Bath - A levels in Photography, Geography, Sports Science

Gorge Stratford - I was taken on here to refresh the look of the shop, I created new menus, advertisement boards and a different layout shop. The logo and colour scheme was already in place.

Minerva Streetwear - What started as a Saturday job, quickly turned into designing posters, web banners and much more. I have also been creating images for both social media and e-commerce.

Harry Blofeld 07771 271661harryblofeld@outlook.com harryblofeld.com

Hunter and Sons - I started here as a barista, but then changed into running the social media, designing posters for upcoming events and menus to be put on the tables.

FOR MORE OF MY WORK, VISIT

harryblofeld.com@harryblofeldportfolio

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