Harper College IdentIty StandardS · 2020. 3. 4. · the PANTONE COLOR STANDARDS. ... Hexadecimal...

For the most updated version of the Harper College Identity Standards, please go to harpercollege.edu

Harper College IdentIty StandardSEnhancing a Strong Image for Quality

Questions: Marketing Services, 847.925.6138

E-mail: [email protected]

Table of ConTenTs

Introduction 4

Graphic Identification Elements

Logo 5

Symbol 5

Wordmark 5

Tagline 5

Typography 5

Signature 6

Using the Logo

Placement 7

Spacing 7

Size 7

Official Colors 8

Official Secondary Colors 9

Color Combinations 10, 11

Reverse 12

Special Treatments 12

Unacceptable Uses 13

Restricted Uses 14

Web Applications

Acceptable Usage 15

Color 15

Special Effects 16

Harper College Stationery

Production 17

Standard Letterhead 17

Letterhead Guidelines 18

Standard-size #10

Envelopes 19

Other Envelopes 20

Business Cards 21

Routing Slips 22

Message Pads 22

Event or Campaign Identity 23

Athletic Identity

Logo 24

Colors 24

Typography 24

Trademark 24

Educational Foundation

Placement 25

Typography 25

Colors 25

Stationery 26


Standard-size #10 Envelopes 26

Business Cards 26

Routing Slips 27

Message Pads 27

Wojcik Conference Center

Placement 28

Typography 28

Colors 28

Stationery 29


Standard-size #10

Envelopes 29

Business Cards 29

Note Pads 30

Message Pads 30

Harper College grapHiC and mulTimedia sTandards

Harper College For Business

Typography 31

Colors 31

Stationery 32


Standard-size #10

Envelopes 32

Business Cards 32

Routing Slips 33

Message Pads 33

Campus Bulletin Boards 34

Video Standards and Guidelines

Introduction 35

Video 35

Audio 35

Captions 35

Upload to You Tube 35

For the most current version of the Harper College Identity Standards,

please go to harpercollege.edu

4

Harper College grapHiC sTandards

Introduction

Since its founding, Harper College has enjoyed a growing reputation for high quality. Maintaining that reputation takes some attention to the way we present ourselves to audiences within and outside our institution. In all of our communications, we must work to convey an image of quality, consistency and excellence.

This manual was designed to assist you in preparing Harper College materials for publication or distribution. The following graphic standards will help you build the Harper College image and enhance its reputation.

The manual contains specific instructions, guidelines and examples of the approved Harper College logo, typography, colors, stationery and the standards for their use. It also includes guidelines for the Harper College seal and other approved logo types, such as the Harper College Hawks logotype.

The proper use of graphic standards as set forth in this manual is integral to the College's brand, image and reputation.

For more information or assistance, please contact:

Sandra Minich Creative Services Manager Marketing Services 847.925.6138




Typography

Helvetica and Garamond are the official institutional typefaces. They are preferred for use on print collateral, presentations and other applications. However, if you are creating collateral from your desktop computer, these fonts may not be available to you. In that case, Times New Roman and Arial may be used as alternative typefaces.

Wordmark

The wordmark, a treatment of Harper College identity that omits the symbol, has very limited usage. The wordmark is set in a specific form of Helvetica. The College name is set in a Roman version of this font, while the tagline or substitute line, is set in an italic version to suggest forward movement and progress.

Tagline

The tagline, suitable for most institutional communications, is the phrase GoForward® with the registered trademark ®.

Logo

The Harper College logo consists of the symbol (see below), combined with the official name Harper College, and the registered trademark ®.

Symbol

The Harper College symbol is an abstract design of squares that form the letter H. Since the symbol does not identify Harper College, it should never be used alone without the specific approval of Marketing Services.

grapHiC idenTifiCaTion elemenTs

Logo

symbol wordmark

tagline

6

Note: Because the kerning (letter spacing) of the logo has been carefully crafted, Harper College requests that electronic art be used to create all forms of communication.

Any attempt to recreate the art, letter forms, spacing and styling in desktop publishing will result in inconsistencies that will compromise the integrity of the logo.

Electronic, reproduction-quality artwork is available via the Harper College employee portal, under Resources, Marketing Services Resource Center.

Signature

The Harper College signature is the logo plus the complete street address set in 8 point Helvetica Neue LT Std Light. An expanded version of the signature, which may include phone, fax, e-mail, website and contact information, may also be used in letterhead and certain other applications.

In general, the signature should be placed in the upper left or lower right corner of the page.

When space or design considerations require it, you may “stack” the signature underneath the College name to create a vertical or stacked treatment. The illustrations below show the horizontal, stacked and service line treatments of the Harper College signature.

grapHiC idenTifiCaTion elemenTs

1200 West Algonquin Road Palatine, Illinois 60067-7398

Continuing Education1200 West Algonquin Road Palatine, Illinois 60067-7398

horizontal treatment of signature

stacked treatment of signature

treatment of specific signature line



Spacing

To ensure readability, there should always be a space maintained around the logo where nothing else is printed. Around the logo should be the space equivalent to the height of the Harper symbol.

Size

To prevent loss of detail, the wordmark should never appear at less than 13/8" in width. The tagline should be in correct proportion to the size of the logo.

When creating publications for print or the web, users should not use self-created or second-generation art (scanned from their printouts or from other College publications). Only first-generation art, available from Harper College Marketing Services or via the College website is acceptable. If you need to resize an electronic version of the logo, do not stretch or disproportionately adjust the file art.

Placement

In general, the logo should be placed in the upper left or lower right corner of a page.

using THe logo

Please observe the following guidelines when horizontal space is an issue:

• Thetaglinemustalwaysbeplacedwith proper indentation under the College name. Never place the tagline flush left.

• Thesymbolmustalways“hang”offto the left. It may not be stacked on top of the College name.

• Ingeneral,thelogoshouldbeplaced in the upper left or lower right corner of the page.

maintain at least a space the width of the symbol of clear space around the logo

minimum size for the wordmark: 13/8" wide

width

For more information on logo placement contact Marketing Services for assistance.

8

*The colors shown on this page and throughout this manual are not intended to match the PANTONE COLOR STANDARDS.

†PANTONE is a registered trademark of Pantone, Inc.

‡The CMYK builds are equivalent to their Pantone colors.

Hexadecimal numbers in Web design are used to convert RGB color values so that HTML can understand which colors you’ve chosen.

Hexadecimal color codes equivalent to their RGB color formulas appear in parentheses.

Official BluePMS 288 coated/uncoated CMYK: C:100 M:67 Y:0 K:23RGB: R:0 G:51 B:102#003366

Official SilverPMS 877 coated/uncoated CMYK: C:100 M:67 Y:0 K:23RGB: R:153 G:152 B:153 #999899

Official GrayPMS 421u (uncoated)PMS 422c (coated) CMYK: C:0 M:0 Y:0 K:26 uncoated C:0 M:0 Y:0 K:33 coatedRGB: R:153 G:153 B:153 #999999

Official colors

The Harper College official colors* are official blue, or PMS 288 Blue, and official silver, or PMS 877 Metallic Silver. Gray (PMS 421 uncoated or PMS 422 coated) may be substituted for the silver if print budgets or specifications do not permit a metallic ink.

Using the designated PMS (Pantone† Matching System) colors for the official colors provides the greatest consistency in appearance. For this reason, please do not attempt to build these colors without working closely with the Marketing Services Center.

When printing four color process, please be sure to use the following CMYK ‡ builds for the College’s official colors below.

using THe logo



*The colors shown on this page and throughout this manual are not intended to match the PANTONE COLOR STANDARDS.

†PANTONE is a registered trademark of Pantone, Inc.

‡The CMYK builds are equivalent to their Pantone colors.

Official secondary colors

The Harper College official secondary colors* are pictured to the right. The official secondary colors are available as accents to the official blue, (PMS 288) and official silver (PMS 877) used on most communications. The official blue and official silver should be the featured/primary colors in all communications.

Using the designated PMS (Pantone† Matching System) colors for the official secondary colors provides the greatest consistency in appearance. For this reason, please do not attempt to build these secondary colors without working closely with the Marketing Services Center.

When printing four color process, please be sure to use the following CMYK ‡ builds for the College’s official secondary colors.

using THe logo

PMS 187 coated/uncoated CMYK: C:0 M:100 Y:79 K:20RGB: R:196 G:18 B:48 #c41230

PMS 186 coated/uncoated CMYK: C:0 M:100 Y:81 K:4RGB: R:227 G:24 B:55 #e31837

PMS 173 coated/uncoated CMYK: C:0 M:69 Y:100 K:4RGB: R:232 G:109 B:31 #e86d1f

PMS 137 coated/uncoated CMYK: C:0 M:35 Y:90 K:0RGB: R:251 G:176 B:52 #fbb034

PMS 129 coated/uncoated CMYK: C:0 M:16 Y:77 K:0RGB: R:255 G:212 B:87 #ffd457

PMS 107 coated/uncoated CMYK: C:0 M:2 Y:83 K:0RGB: R:255 G:234 B:83 #ffea53

PMS 308 coated/uncoated CMYK: C:100 M:5 Y:0 K:47RGB: R:0 G:104 B:146 #006892

PMS 542 coated/uncoated CMYK: C:62 M:22 Y:0 K:3RGB: R:86 G:160 B:211 #56a0d3

PMS 2623 coated/uncoated CMYK: C:50 M:100 Y:0 K:32RGB: R:108 G:13 B:106 #6c0d6a

PMS 364 coated/uncoated CMYK: C:65 M:0 Y:100 K:42RGB: R:56 G:124 B:43 #387c2b

PMS 369 coated/uncoated CMYK: C:59 M:0 Y:100 K:7RGB: R:108 G:179 B:63 #6cb33f

PMS 382 coated/uncoated CMYK: C:29 M:0 Y:100 K:0RGB: R:193 G:216 B: 47 #c1d82f

PMS 1545 coated/uncoated CMYK: C:0 M:53 Y:100 K:72RGB: R:102 G:55 B:0 #663700

PMS 404 coated/uncoated CMYK: C:0 M:8 Y:22 K:56RGB: R:136 G:126 B:110 #887e6e (NOTE: Not a good color match for web. Not recommended for web.)

PMS 219 coated/uncoated CMYK: C:1 M:92 Y:1 K:0RGB: R:234 G:54 B:146 #ea3692

10

Using correct color combinations in the logo

The examples on this page provide the correct color combinations to be used in the logo. Any other color combinations are not acceptable.

When printing in a color palette that does not include the official colors, use black to create a one-color version of the logo.

If the official blue is a color being used, it may also be used to create an acceptable one-color version of the logo.

Only black, official blue or reverses are acceptable for one-color uses.

Foil-stamping the logo in silver is also acceptable.

using THe logo

100% Black

Reversed

100% Blue (PMS 288)

Silver (PMS 877) Blue (PMS 288)

Gray (PMS 421u or 422c)

Blue (PMS 288)



Using correct color combinations in the logo with the tagline

The examples on this page provide the correct color combinations to be used. Any other color combinations are not acceptable.

using THe logo

100% Black

Reversed

100% Blue (PMS 288)

Blue (PMS 288) Silver (PMS 877) or


12

Special treatments of the logo

Hot-stamping and embossing of the logo are two special treatments that may be used to achieve a unique effect, provided guidelines are followed:

• Forhot-stamping,twooptionsareavailable: a silver foil hot stamp or a white hot stamp may be used on the entire logo. No other hot-stamping options or colors should be used.

• Embossingmaybeusedoneitherthe symbol alone, or on the entire logo. No other embossing options or techniques should be used.

Reverse

Reverse is artwork or type that appears as the color of the paper on which it is printed as a result of being reversed out of a dark background.

The official logo may be reversed out of solid-colored backgrounds when printing on white or cream-colored papers. To reverse out of a photo or illustration, the area chosen for the reverse should be as dark and solid as possible, avoiding patterns that could make reading difficult (see acceptable examples below). If you are considering reversing the logo out of a black or color screen, contact Marketing Services for approval.

using THe logo



(Fig. 1)

(Fig. 2)

(Fig. 3)

(Fig. 4)

(Fig. 5)

(Fig. 6)

(Fig. 7)

(Fig. 8)

Unacceptable uses

The symbol alone (Fig. 1)

Because it does not identify Harper College, the symbol should never be used alone without specific approval from Marketing Services.

The Harper College name alone (Fig. 2)

As part of a graphic identity, the Harper College name should always be used in conjunction with the symbol.

Omitting the College name (Fig. 3)

The logo should always be used in its entirety. Do not mix and match different elements.

Stretching the logo (Fig. 4)

The graphic identity should never be stretched or distorted in any way.

Too small (Fig. 5)

For all uses of the logo, the words Harper College should be at least 13/8" inches in width.

Stacked logo (Fig. 6)

The symbol may never be stacked on top of the Harper College name, nor should the words in the College name be stacked on one another.

Reversed out of light or inconsistent field (Fig. 7)

The logo should only appear in reverse against a dark background.

Combined with other graphics (Fig. 8)

The Harper College logo should never be combined with other graphics.

using THe logo

14

(Fig. 1)

(Fig. 2)

(Fig. 3)

Restricted uses

All logos under Restricted Uses must have specific approval from Marketing Services.

The symbol alone (Fig. 1)

Because it does not identify Harper College, the symbol should never be used alone.

Stacked logo (Fig. 2)

The symbol may never be stacked on top of the Harper College name, nor should the words in the College name be stacked on one another.

Stacked logo for mobile and facebook (Fig. 3)

The logo in figure 3 is restricted for use on the College's mobile app and facebook page.

using THe logo



Acceptable usage

On internal websites, the Harper College logo should follow the same guidelines as for print. For external websites, the full logo (symbol and College name) should be used at the top of the page. If the external website calls for a square graphic, the Harper College symbol can be used without the wordmark in those instances.

Color

The examples to the right provide the correct combinations of colors to be used in the logo and symbol. All other combinations of colors are unacceptable (for example, the symbol may appear in gray and the College name in blue, but not the other way around).

The equivalent Web colors are:

Official Blue: R=0 G=51 B=102 (Hexadecimal* = 003366)

Official Silver or Gray: R=153 G=153 B=153 (Hexadecimal* = 999999)

*Hexadecimal numbers in Web design are used to convert

RGB color values so that HTML can understand which

colors you’ve chosen. The colors shown on this page and

throughout this manual are not intended to match the

PANTONE COLOR STANDARDS.

Web appliCaTions

Black Hex #000000

Blue Hex #003366

100% Black Hex #000000

Reversed Hex #FFFFFF

100% Blue Hex #003366

Gray Hex #999999

Blue Hex #003366

16

Special effects

The Web permits many visually captivating special effects, such as animation, pulsing effects and color changes. While these techniques may be used with great appeal and effectiveness for a variety of purposes on College and departmental Web pages, they are not permitted with the College logo. The Harper College identity should appear static, without animation or pulsing, and in the correct color combinations as specified in the Web Applications, Color section of this manual.

It is permissible to make the logo clickable enabling website visitors to click on it to get to the Harper College home page. It is also permissible to use the logo with a mouse-over feature (in which descriptive or explanatory copy appears when a website visitor moves the mouse across the logo).

Web appliCaTions



Harper College sTaTionery

Official Harper College stationery includes business cards, letterhead, envelopes, message pads and routing slips. Standard stationery is printed in black.

Production

Official Harper College stationery is printed in-house through Publishing Services. Templates available online allow you to place your order directly at printshop.harpercollege.edu

• Businesscardsareprintedon 100lb. Cougar smooth paper. The job title, department, address and contact information is set 7 point Helvetica Neue LT Std–Light and the employee's name is set in 8 point Helvetica Neue LT Std–Bold.

• Letterheadisprintedon24lb.Environment PC 100 paper (recycled content 100%). The address and contact information is set 8.5 point Helvetica Neue LT Std–Light.

• EnvelopesareprintedonEnvironment PC 100 paper (recycled content 100%). The address and contact information is set 8 point Helvetica Neue LT Std–Light.

• Routingslips,messagepadsandadditional items are printed on 24lb. Bond White.

Standard letterhead

Harper College’s official letterhead should be obtained by contacting Publishing Services. To maintain consistency in College correspondence, individual departments should not design their own letterhead.

The manner in which letters are printed on official Harper College letterhead helps to maintain Harper’s professional image and complement the letterhead’s professional design.

Harper letterhead including the logo with or without a department name and/or service line on the letterhead is printed in black. Other official letterheads will have a logo printed in the official blue, or PMS 288 Blue and the official silver, or PMS 877 Metallic Silver.

18

.

For logo variations incorporating other College entities contact Marketing Services for assistance.


Letterhead guidelines

• Setmarginsaccordingtotheguidelines indicated. Letters should appear centered on the page. The symbol should always hang out to the left of the left-hand print margin, and should always be alone as the left most item on the page.

• Allinformationshouldbetypedinblock style, with each portion of the letter lining up with the left margin.

• Typeshouldalwaysbesetataminimum of 10 points in size or a maximum of 12. Body copy should have a single space after a period.

• HarperCollegeprefersGaramondor Helvetica fonts for all typewritten communication. Acceptable substitutes are Arial and Times New Roman.

• Lettersonofficialletterheadshouldbe printed with a laser printer for a clean, professional look.

• Ifyourlettercontinuestoasecondpage, the first line of the second page should begin approximately one inch from the top of the page. You may opt to begin your second page with the name of the person to whom the letter is addressed, the date and the page number: Dr. Name Needed Month, Day, Year Page 2

• Tofitina#10envelope,foldcorrespondence in thirds, to open facing the reader, with the top flap opening first.

Standard-size letterhead is shown at 50% of actual size.

1200 West Algonquin RoadPalatine, Illinois 60067-7398�

8�47.925.6000 harpercollege.edu

Month, Day, Year

Address’s NameTitle Number and StreetCity, State, Zip

Dear :

Equo omnimintium sitiumquis dolorum aci beruptiat voluptur? Qui quam nobit hariti offic tem voloribus as volorepra iducipsunt preri que nusdae nam ipsame volupta temolum ute vellaut adit quatquod que ad ut volorem. Eque ne sunt estius vollorum ere, corpore nissequam quam que sector aut rentus, utemodis endestr umenderibus utatem. Ut et is doluptae verspel magnihil iscit, cores sum inciend ipsundella as eos doluptur solorro rerit, velecusae cuptae cus aut lautem simosa nobistis moluptatas maximodis voloribus, con re, consero blabori onsequo ipienimpos magnat eostiuntis debis am litio. Itas as sapit ipisin re aliqui omniet volorecum reperum fugit qui commodi dolorion reperepedita voloreiunt.

Ro etur, que pos dus qui cupta quost alit offictem faccus eicium arciis moluptam sum sapiciandit qui ium aditatur, comnis doluptat voluptatum verferibus andictate perupti stiunt.Obit, aliam, volorer rumqui que maion eaqui imus essint.

Iqui corescit, quatest, audiorrum idebita turerch illiatis dolor aut quatibus sum quid qui ditist hillenda iusaperita sum aut vero optatib usandandit occustium faccusdae sitatem undipita nosa conseni molorit volenitis ut opta con non nis mi, ut que parchit, officat ut et eveliquas res ex et, quatus inihita tecepudae cus vent rerum voluptas esectatem repro exere cuptat.

Gentis dolor simi, a ditam, cum re ne sedis ipidunt iandae nem quo tem apero vero beatecto inventu mquias doluptati quiduntincti arum dendem repersp erovite accum ut laut moluptation pa volute numque a aut magnimi lignat aut explibusaped magnimilluta nonsequia conectiam, qui que corem ium il is atio quis qui omniati andust ullabo.

Sincerely,

Name of Sender Title of SenderOffice of Sender

2"

1"

1" 1"




Standard-size #10 envelope

Correct placement of name and address onaHarperCollegestandard#10envelope and monarch envelopes is indicated below. Match typeface and size for name and address to the style used in the enclosed correspondence..

Address placement for standard #10 envelope (shown at 70% of actual size)

Addressee’s NameTitleNumber and StreetCity, State, Zip4¼"

2"

20

.

For logo variations incorporating other College entities contact Marketing Services for assistance.


Other envelopes

Other types of official Harper College envelopes are shown below with the correct address placement using the stacked treatment of the signature.

9"x 12" and 10"x 13" envelope (shown at 40% of actual size)

6"x 9" envelope (shown at 40% of actual size)

.

To create business reply mail pieces or for barcodes and layout specifications contact Marketing Services for assistance.

6"

4½"

Addressee’s NameTitleNumber and StreetCity, State, Zip

4"

3"

Addressee’s NameTitleNumber and StreetCity, State, Zip



6"x 9" envelope (shown at 40% of actual size)


Business cards

The logo, names, titles and phone numbers on Harper College business cards are printed in black.

The logo on the Office of the President business cards is printed in the official blue, PMS 288 Blue and the official silver, PMS 877 Metallic Silver.

Style

• Allbusinesscardsshouldhave an official Harper College address. A non-institutional phone number may be added, i.e. cell phone.

• E-mailshouldreflectaHarperCollege institutional e-mail address unless one is not available.

• Phonenumbersshouldbe displayed using (.) as separators—123.456.7890

• Faxnumbersshouldbefollowed by (fax) in lowercase.

• Cellnumbersshouldbefollowed by (cell) in lowercase.

There is room for two phone numbers and an e-mail address. The order of information should always remain: address, telephone(s), fax number(s), then e-mail. A third means of contact can be placed appropriately using the optional line.

main campus address

variable

variable

Firstname LastnameJobtitleDepartment/Division

1200 West Algonquin RoadPalatine, Illinois 60067-7398optional line (if needed)847.925.6000847.925.6000 [email protected]

22


Routing slips

The Harper College logo, name, title, office name, room number, telephone extension and e-mail address should be included on all routing slips. Information such as to and from are included on the designs, although routing slips may be customized. Harper College routing slips are printed in black.

Style

• Telephoneextensionsshouldbedisplayed using four digits.

• Officelocationshouldbeinparentheses with building letter and number (Z123).


Message pads

The Harper College logo, name, title, office name, telephone number and e-mail address should be included on all message pads. Harper College message pads are printed in black.

Style



Routing slip is shown at 60% of actual size.

Message pad is shown at 50% of actual size.

To: Date:

From: Firstname Lastname

Title

Office Name (A999a)

Extension 9999

[email protected]

To: Date:


Title

Office Name (A999a)

Extension 9999

[email protected]

To: Date:


Title

Office Name (A999a)

Extension 9999

[email protected]

To: Date:


Title

Office Name (A999a)

Extension 9999

[email protected]

❏ For your information and/or action. Do not return.

❏ Need your approval and return.

❏ Per your request

❏ Returned with thanks.

❏ Additional items as required.

Comments:






Comments:






Comments:






Comments:

NameDepartmentLocationExtension



Using a secondary identity with the Harper College logo

It is possible for a publication to carry a special event or campaign identity. This would require using the Harper logo with a secondary graphic identity. In these cases, there are two acceptable identity placements. In the first option, the Harper College logo should appear in the top left corner and the secondary identity should appear in the lower right-hand corner, as shown in Fig. 1. The second option is used when the Harper College logo is placed bottom right. In this case the secondary identity should appear in the bottom left corner, as shown on a postcard example in Fig. 2.

When creating a publication requiring an event or campaign identity, users should not use self-created art (scanned from another source). Only high resolution electronic art, obtained from Harper College Marketing Services or downloaded from the College employee portal, is acceptable. If you need to resize an electronic version of the logo, do not stretch or disproportionately adjust the file art.

evenT or Campaign idenTiTy

(Fig. 1)

(Fig. 2)

take ONE class.you may get credit for TWO!

buildingcommunity

throughstudentsuccess

1200 West Algonquin RoadPalatine, Illinois 60067-7398�

8�47.925.6000 harpercollege.edu

buildingcommunity

throughstudentsuccess

Month, Day, Year

Address’s NameTitle Number and StreetCity, State, Zip

Dear:

Equo omnimintium sitiumquis dolorum aci beruptiat voluptur? Qui quam nobit hariti offic tem voloribus as volorepra iducipsunt preri que nusdae nam ipsame volupta temolum ute vellaut adit quatquod que ad ut volorem. Eque ne sunt estius vollorum ere, corpore nissequam quam que sector aut rentus, utemodis endestr umenderibus utatem. Ut et is doluptae verspel magnihil iscit, cores sum inciend ipsundella as eos doluptur solorro rerit, velecusae cuptae cus aut lautem simosa nobistis moluptatas maximodis voloribus, con re, consero blabori onsequo ipienimpos magnat eostiuntis debis am litio. Itas as sapit ipisin re aliqui omniet volorecum reperum fugit qui commodi dolorion reperepedita voloreiunt.

Ro etur, que pos dus qui cupta quost alit offictem faccus eicium arciis moluptam sum sapiciandit qui ium aditatur, comnis doluptat voluptatum verferibus andictate perupti stiunt.Obit, aliam, volorer rumqui que maion eaqui imus essint.

Iqui corescit, quatest, audiorrum idebita turerch illiatis dolor aut quatibus sum quid qui ditist hillenda iusaperita sum aut vero optatib usandandit occustium faccusdae sitatem undipita nosa conseni molorit volenitis ut opta con non nis mi, ut que parchit, officat ut et eveliquas res ex et, quatus inihita tecepudae cus vent rerum voluptas esectatem repro exere cuptat.

Gentis dolor simi, a ditam, cum re ne sedis ipidunt iandae nem quo tem apero vero beatecto inventu mquias doluptati quiduntincti arum dendem repersp erovite accum ut laut moluptation pa volute numque a aut magnimi lignat aut explibusaped magnimilluta nonsequia conectiam, qui que corem ium il is atio quis qui omniati andust ullabo.

Sincerely,

Name of Sender Title of SenderOffice of Sender

2"

1"

1" 1"

24

For more information on use or placement of the athletic logo, contact Marketing Services for assistance.

Logo

If you have a question about any of the points mentioned in this publication, please contact the athletic director or e-mail: [email protected].

The Harper College athletic logo incorporates the profile of a Hawk’s head within the word Hawks (fig.1). There are two other versions of the athletic logo shown on the right, Hawks without the hawk head (fig. 2) and with the hawk head appearing by itself (fig. 3).

Colors

The Harper College athletic logo should be printed using the Harper College colors PMS 288 Blue and PMS 877 Metallic Silver. Gray (PMS 421 uncoated or PMS 422 coated) may be substituted for the silver if print budgets or specifications do not permit a metallic ink. Although printing the athletic logo in its two-color version is preferred, it is also acceptable to print a grayscale version (fig. 4).

Typography

The font used for the word HAWKS was designed specifically for Harper College. Do not try to recreate this font for any other use.

Trademark

The Harper College athletic logos have been trademarked. As such, the logos must appear with the ® registration mark.

Harper College aTHleTiC idenTiTy

(Fig. 1)

(Fig. 2)

(Fig. 3)

(Fig. 4)



The Harper College Educational Foundation logotype should be used on all publications for the Foundation.

Placement

The logotype should be placed in the upper left or lower right corner of the page. However, center placement may be acceptable in situations where type is center justified, as on an invitation.

When using the Harper College Educational Foundation logotype, the guidelines should follow those set for the Harper College logo. For more information on use or placement, contact Marketing Services at 847.925.6138.

Typography

Harper College is set in a specific form of Helvetica. The College name is set in a Roman version of this font, while Educational Foundation is set in Adobe Garamond Pro, regular.

Colors


Foil-stamping the logo in silver is also acceptable.

Harper College eduCaTional foundaTion

100% Black

100% Blue (PMS 288)

Reversed

Blue (PMS 288) Silver (PMS 877) or


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Stationery

All Harper College Educational Foundation stationery is currently printed out-of-house.

Standard Letterhead

Harper College’s Educational Foundation logo should be used in place of the Harper College logo. Letterhead with the Educational Foundation service line should be used only for the Foundation Office. Follow the same guidelines that have been set for Harper College standard-size letterhead.

Standard-size #10 Envelopes

Correct placement of name and address on Harper College’s EducationalFoundationstandard#10envelope is indicated. Match typeface and size for name and address to the style used in the enclosed correspondence.

Business Cards

For Harper College Educational Foundation business cards, names, titles and phone numbers are printed in PMS 288. Please follow the guidelines set for Harper College business cards.



847.925.6490 847.925.6041 fax harpercollege.edu

Educational Foundation Letterhead (shown at 50% of actual size)

EducationalFoundation#10Envelopefront(shownat50%ofactualsize)

Envelope back. Return address prints on flap (shown at 50% of actual size)

Educational Foundation Business Card (shown actual size)

Firstname LastnameJob titleAdditional line if needed Additional line if needed

1200 West Algonquin RoadPalatine, Illinois 60067-7398

Phone #1Phone #2 [email protected]

1200 West Algonquin Road, Palatine, Illinois 60067-7398



To: Date:


Title

Office Name (A999a)

Extension 9999

[email protected]

❏ For your information and/or action. Do not return.❏ Need your approval and return. ❏ Per your request❏ Returned with thanks.❏ Additional items as required.

Comments:


Routing slips

For Harper College Educational Foundation routing slips, the service line name, title, office name, room number, telephone extension and e-mail address should be included. Information such as to and from are included on the designs, although routing slips may be customized. Routing slips are printed in black.

Style



• E-mailshouldreflectaHarperCollege institutional e-mail address unless not available.

Message pads

For Harper College Educational Foundation message pads the service line, name, title, office name, telephone number and e-mail address should be included. Message pads are printed in black.

Style





firstname lastname TitleOffice Name (A999a)[email protected]

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The Wojcik Conference Center at Harper College logo should be used on all publications for the Conference Center.

Placement

The logo should be placed in the upper left or lower right corner of the page. When using the Wojcik Conference Center at Harper College logo, all letters should be capitalized. For more information on use or placement, contact Marketing Services, 847.925.6138.

Typography

The typeface used for Wojcik Conference Center is Helvetica Black Italic.

Colors


WojCik ConferenCe CenTer aT Harper College

100% Black 40% Black

Reversed

Blue (PMS 288)

Blue (PMS 288) 40% Black

or Silver (PMS 877)



Stationery

All Wojcik Conference Center stationery is currently printed out-of-house.

Standard letterhead

The Wojcik Conference Center at Harper College service line should be used in place of the Harper College logo and should be capitalized. Letterhead with the Wojcik Conference Center service line only should be used for the Conference Center. Follow the same guidelines that have been set for Harper College standard- size letterhead.

Standard-size #10 envelopes

Correct placement of name and address on Wojcik Conference Center standard#10envelopeisindicated.Match typeface and size for name and address to the style used in the enclosed correspondence.

Business cards

For Wojcik Conference Center at Harper College business cards, names, titles and phone numbers are printed in the official blue PMS 288 Blue and the official silver PMS 877 Metallic Silver. Please follow the guidelines set for Harper College business cards.


Letterhead (shown at 40% of actual size)

Logo placement for standard #10 envelope (shown at 40% of actual size)

Envelope back. Return address prints on back flap (shown at 40% of actual size)


847.925.6490 847.348.5150 faxharpercollege.edu

1200 West Algonquin Road, Palatine, IL 60067

Wojcik Conference Center business card front back of card shown directly below (80% of actual size)

Firstname LastnameJobtitleDepartment/DivisionDepartment/Division


Wojcikconferencecenterat Harpercollege

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Note pads

The Wojcik Conference Center at Harper College note pads are distributed to clients for use at conferences.

Message pads

The Wojcik Conference Center at Harper College message pads should include the logo, name, title, office name, telephone number and e-mail address.

Style

• Telephonenumbersshouldbe displayed using (.) as separators—123.456.7890


Note pad is shown at 40% of actual size. Message pad is shown at 50% of actual size.


Phone #1Phone #2 faxharpercollege.edu/wcc

Firstname LastnameTitleOffice Name (A999a)[email protected]




The Harper College For Business service line should be used on all Harper College For Business publications. The service line should be placed in the upper left corner of the page. Additional guidelines for Harper College For Business service line should follow those set for the Harper College logo.

Typography

The basic Harper College logo is used in conjunction with the Harper College For Business service line. However, the typeface used for Business is Helvetica Black Italic.

Harper College for business

For Business100% Black

Reversed

For Business

For BusinessBlue (PMS 288) Silver (PMS 877) or Gray (PMS 421u or 422c)

For Business100% Blue (PMS 288)

Colors


For more information on use or placement, contact Marketing Services for assistance.

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Stationery

Standard letterhead

The Harper College For Business service line should be used in place of the Harper College logo. Follow the same guidelines that have been set for Harper College standard- size letterhead.

Standard-size #10 envelopes

Correct placement of name and address on Harper College For Businessstandard#10envelopeisindicated. Match typeface and size for name and address to the style used in the enclosed correspondence.

Business cards

The Harper College For Business service line, names, titles and phone numbers on Harper College For Business business cards are printed in black. Please follow the guidelines set for Harper College business cards.

Harper College for business serviCe line

Harper College For Business Letterhead (shown at 50% of actual size.

Address placement for standard #10 envelope (shown at 50% of actual size)


847.925.6000 847.925.6079 fax harpercollege.edu

For Business


For Business

Harper College For Business business card (shown at 90% of actual size)

Firstname LastnameJobtitleDepartment/Division


For Business



Harper College for business serviCe line

Routing slips

For Harper College For Business service line routing slips; name, title, office name, room number, telephone extension and e-mail address should be included. Information such as to and from are included on the designs, although routing slips may be customized. Routing slips are printed in black.

Style



• E-mailshouldreflectaHarperCollege institutional e-mail address unless not available.

Message pads

For Harper College For Business message pads, name, title, office name, telephone number and e-mail address should be included. Message pads are printed in black.

Style




For Business

Firstname Lastname TitleOffice Name (A999a)[email protected]

To: Date:


Title

Office Name (A999a)

Extension 9999

[email protected]

❏ For your information and/or action. Do not return.❏ Need your approval and return. ❏ Per your request❏ Returned with thanks.❏ Additional items as required.

Comments:

For Business


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Harper College CampusbulleTin boards

Style

All Campus bulletin boards are Satin Anodized Aluminum finish frame with Steel Gray Claridge Cork except in Building A. Building A bulletin boards are Natural Oak Frame finish with Steel Gray Claridge Cork. Both styles are purchased through Claridge Products.

Bulletin Board Posting Guidlines

One of the most effective ways to communicate meetings, campus and local events is by utilizing the Harper College bulletin boards.

• Flyersandpostersmayonlybeposted on bulletin boards and not taped to walls, windows, doors, etc.

• Onlyusepushpinsorthumbtacks.Do not use staples or tape.

• Coveringthecorkentirelywithaback ground is not recommended.

• Ifthebulletinboardisdamagedbytape, staples or other treatments the board will be replaced at the designated department’s expense.

For other signage standards such as banners, directional signs, etc., please contact Marketing Services at 847.925.6138.



Harper College mulTimedia sTandards

Introduction

Like all promotional materials, videos produced by Harper College faculty and staff must be of the highest quality to properly represent both the College and the brand. These standards are intended to set minimum production-quality.

Before embarking on a video project, determine whether video is the most efficient and effective way to send a message or solve a problem. Can other communication mediums such as photography or written copy work as well? Do you have the time, the staff, the equipment and the software you need to film, edit and produce a video?

Video is not appropriate for all projects. In addition, video production —planning, filming, editing—can be surprisingly time-consuming and expensive, even for a short video.

If video is the right medium for your marketing project, please submit a Marketing Services Project Request and your Marketing Specialist will contact you to begin planning the project.

Harper College utilizes its You Tube Channel to share stories about campus life, academic programs, arts and events and student successes on a globally accessible medium. Additionally, videos located on the Harper College website are hosted through You Tube to ensure safety in case of fallback and flexibility for multiple devices.

Any video that appears on Harper College’s You Tube Channel must meet the minimum standards outlined on this page.

Video

• Before filming, all actors, interviewees and other individuals, clearly visible, should sign a Model Release Form For Multimedia, authorizing the College to use their image and voice in video and/or audio recording. The form can be downloaded from the Harper College web site under About Us, Marketing Services.

• No copyrighted material may be used in the audio, video, music, photography or other imagery.

• Video output should be well-lit and should not appear dark on-screen.

• All shots should be clearly focused and well-framed.

• Video output should be stable, not shaky. A tripod should be used whenever possible to reduce “camera shake.”

• All text added to the video must be proofread for accuracy and proper grammar.

• Text and titles should be in Helvetica or Arial font.

• Infographics or animation should be high quality and only used to emphasize the message.

• Special effects should add to the message and only used minimally.

• All fade in/fade outs, effects, transitions and edits should be smooth, not abrupt or choppy.

Audio

• All dead air should be edited out.

• All audio should be consistently audible throughout the length of the project.

• All audio should be clearly understood.

• All audio should be free of background noise, breaks, skips, hissing, etc.

• If there is more than one speaker, neither speaker should be noticeably louder than the other.

• Background music must be copyright-free.

• Intentional background audio should be well-balanced with the primary audio.

Captions

Captions are required as a companion to Harper College video projects. Captions help deaf, hard-of-hearing and individuals who speak different languages understand what is occurring in the video.

Upload to You Tube

If your video adheres to the Harper College Video Standards, please submit a Marketing Services Project Request. Your Marketing Specialist will contact you to let you know how to submit your video.

Questions: Marketing Services, 847.925.6138 E-mail: [email protected]

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