Harnessing the power of your people – bringing the corporate strategy to life. Changing the game:...
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Transcript of Harnessing the power of your people – bringing the corporate strategy to life. Changing the game:...
Who we are
Who we are really…
Our challenge
> Engage all our people, in some way, with our corporate objectives over the next five years
> Our strategy won’t succeed if it is left for senior leaders to understand, own and deliver
> Our people won’t engage fully with the organisation if they can’t see the difference their contribution makes
What we did
> Involved people from the start
> Ensured leadership buy in (linking to planning)
> Secured a good agency with a simple concept
> Listened to what people want. Where do they talk?
How do they talk?
> Handed it over to our people – we love a champion!
> Remember we’ve got five more years to go….
Our corporate
strategy road map
Videos
Meeting in a box
Digital strategy portal
Ambassadors
Annie Bibbings Stephen Bennett Pam Willerton Lindsay Rice Leslie Jamieson
Mary Reilly Gemma Lewis Adam Bladwell Ben Jenkins Rachel Brown Joe Potter
Jenny Harper Megan Freese Rosemary Estherby Simon Holmes Nigel Wildman
Nicola Daykin Toni Tanser Amanda Palin Helen Coppenhall Elaine Robertson
Antonia Dunn Anthony Kollie Niall Pemberton Verity Cross Carole Martini
Christopher Brown Jo Wardle Alison Dix Michelle Langford Andrew Morgan
Lucinda Horton Liz Lappin Clive Hawkins John Carey Tom Hughes Susan
Greenhalgh Lesley McIntosh Christina Johnstone Claire MacDonald Gordon
Clark Joanne McKenna Phil Talbot Helen Schick Tony Kluth Amy O'Brien Graham
Twaddle Emma Bennett Katy Taylor Gooby Susan Calcluth Siobhan Smith Anna
Champ Laura Hinks Julie Milnes Valerie Borne Melissa Crane Nicci Walmsley
Angela Morgan Mairi Allan Pam Shaw Alison Felfeli Pepper Harow Hilary Oakley
Liz Cole Wendy Solesbury Josh Hull Val Barlow Colin Stewart Angela Harding
Richard Boyd Dave Tinning Julie Wain Jeremy Eaton Eamon O'Donnell Brian
Sparke Andy Gibb Laura Anderson Libby Knight Caroline Leighton Mike
Adamson Frances Brown Kate Monro Jackline Sarkar Helen Furnivall Kate
Stokes Vanessa Khimoun Jourdan Samanthan Muir Alexander Pendry
Emails and posters
…and our national assembly
Overall awareness of the new strategy
Almost all staff are aware that there is a new corporate strategy. 2 in 3 volunteers
(69%) are aware of it
So did it work?
Awareness of the strategy’s key themesVery aware (%)
Claimed understanding and perceptions of the strategy
2 in 3 staff (66%) understand what the strategy means for them and more than 1
in 2 (58%) could describe some of its themes to others. About 1 in 3 staff (56%)
feel engaged with the new strategy. Somewhat/Strongly Agree(%)
Award !
Is it still working?
People Survey 2015
> I understand the aims and objectives of the British Red Cross 96% (1)
> I understand how the work I do helps British Red Cross to achieve its aims and
objectives 94% (3)
Strategic change
programme
> Keep it simple
> Don’t let people mess with your stuff!
> Listen and respond. Don’t tell and react
> Celebrate!
So, what did we learn:
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
Changing the game: trends in internal
communications
Seminar
19 November 2015
London
#CCinternalcomms
