Harnessing the Power of Social Media to Stop Teen Dating Violence
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That’s Not Cool and The #RespectEffect Harnessing the Power of Social Media to Stop Teen Dating Violence Brian O’Connor Eleanor Davis Futures Without Violence April 6-8, 2014 San Francisco, CA Annual Conference on Youth + Tech + Health This project was supported by Award No. 2012TAAXK059 awarded by the Office on Violence Against Women. The opinion, findings, and conclusions or recommendaHons expressed in this webinar are those of the author and do not necessarily reflect the view of the Department of JusHce.
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Transcript of Harnessing the Power of Social Media to Stop Teen Dating Violence
That’s Not Cool and The #RespectEffect Harnessing the Power of Social Media to Stop Teen Dating Violence
Brian O’Connor Eleanor Davis
Futures Without Violence
April 6-8, 2014 San Francisco, CA
Annual Conference on Youth + Tech + Health
This project was supported by Award No. 2012-‐TA-‐AX-‐K059 awarded by the Office on Violence Against Women. The opinion, findings, and conclusions or recommendaHons expressed in this webinar are those of the author and do not necessarily reflect the view of the Department of JusHce.
• Partners:
• Futures Without Violence
• Office on Violence Against Women
• The Advertising Council
• R/GA
• Archrival
• Local Partners
That’s Not Cool Initiative
That’s Not Cool Objective • That’s Not Cool uses examples of control,
pressure, or abuse that occur in the digital world to help teens draw their own line on what is okay, or not okay, in their intimate relationships.
Focus Audience: Transitional Teens
Digital Dating Abuse • When someone repeatedly controls, pressures, or
threatens someone they’re seeing or dating through their phone or online.
• Three major “infractions”:
• Unwanted and/or repeated calls or text messages
• Breaking into social networking account
• Pressure to share embarrassing or private pictures or videos
In 2013 …
• 40% of teens reported incidences of digital dating abuse.
• 11% shared nude photos of themselves.
• 72% of teens said that digital abuse is a serious problem for people their age.
Associated Press-NORC Center for Public Affairs Research: “The Digital Abuse Study: Experiences of Teens and Young Adults.” http://www.apnorc.org/Pages/default.aspx; 2013.
www.ThatsNotCool.com
That’s Not Cool Resources & Initiatives • www.ThatsNotCool.com
• Tools Website • Talk it Out Forum
• The Ambassador Program
• Raise awareness & build leadership • Monthly challenges • Teen leaders across the country
Social Media for Social Good
The #RespectEffect Objectives:
• Build teen leadership • Reclaim the positive energy of the digital space • Highlight and amplify actions that promote healthy,
respectful relationships
The #RespectEffect: Inspiration
#RespectEffect
How Does It Work?"
• Hashtag Feed / Community Dashboard
• Could include videos, photos, updates
• Could feature personal events, political news items, or images in the media.
#RespectEffect: Help Us Build It!
• How might you use the #RespectEffect app in your work with youth?
• Other examples of social media campaigns that have inspired you?
HOMEWORK!
In the next 24 hours….
• Create your own #RespectEffect post.
• Upload it to Twitter, Facebook, or Instagram.
• And don’t forget to tag #RespectEffect and @ThatsNotCool!
