Harnessing community - presentation at MyPublicServices November 2009
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Transcript of Harnessing community - presentation at MyPublicServices November 2009
![Page 1: Harnessing community - presentation at MyPublicServices November 2009](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b74d6a4a7959c7038b459a/html5/thumbnails/1.jpg)
All about community
A presentation and discussion with Holly Seddon
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All about community
What do we mean by ‘community’?
What is an online community?
Getting started
How do we keep our community safe?
Activity
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What do we mean by community?
• We mean people• We mean connections• We mean support • We mean similarity• We mean social group• We mean peers • We mean a group being ‘led’
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Community confusion
• People rarely consider themselves part of communities
• People are rarely members of just one community
• Communities can be physical and conceptual • They can be permanent or temporary
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All about community
What do we mean by ‘community’?
What is an online community?
Getting started
How do we keep our community safe?
Activity
![Page 6: Harnessing community - presentation at MyPublicServices November 2009](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b74d6a4a7959c7038b459a/html5/thumbnails/6.jpg)
What is an online community?
• It used to mean ‘message boards’ and not much more
• For a while, people meant ‘facebook’, although that’s a social network of people you already know
• Really, it’s up for grabs: it means people on a platform
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What Twitter isn’t...
Twitter isn’t a message board, or a social network of people you already know...
...So is it a community?
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What Twitter is...
• Twitter is a platform• It’s about connections• It’s the direction we’re heading in• It’s a micro-community that is different for
every individual
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What Twitter gives us
• Freedom• It has blown away old rules• A boost to existing communities
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One word to describe a good online community experience?
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All about community
What do we mean by ‘community’?
What is an online community?
Getting started
How do we keep our community safe?
Activity
![Page 12: Harnessing community - presentation at MyPublicServices November 2009](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b74d6a4a7959c7038b459a/html5/thumbnails/12.jpg)
Identify a community
• Who are you providing a platform for? • “Build it and they will come” doesn’t work • Do these people want or need a space to
communicate?• Who are they?
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What are the concerns of the community?
• Do they need to speak anonymously?• Do they need to share images?• Do they need to be protected?• Do they have barriers to understanding
technology?• Do they have fractured interests? • Are there opposing viewpoints and needs?
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Sexy or quick?
• EASY• SAFE• SECURE• STICKY
• Sexy can wait...
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Vibrant, ugly.
• It’s okay if it’s not perfect to look at• Between timely and perfect, choose timely
"If you are not embarrassed by the first version of your product, you’ve launched too late."
- Reid Hoffman, founder of LinkedIn
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Vibrant, ugly.
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Where will you host your community?
• Do you have an online presence that can be enhanced?
• Do you need to build community elements into your next iteration?
• Do you have the budget and resource to build from scratch – and manage?
• Should you set up a space where your audience already is?
• Don’t automatically reject free tools like Ning.
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All about community
What do we mean by ‘community’?
What is an online community?
Getting started
How do we keep our community safe?
Activity
![Page 19: Harnessing community - presentation at MyPublicServices November 2009](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b74d6a4a7959c7038b459a/html5/thumbnails/19.jpg)
What do you mean by safe?
• Safe from offensive material• Safe from ‘trolls’ and trouble-makers• Safe to chat without fear of personal attacks• Safe from ‘real-life’ crossover • Safe from spam attacks
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Control – and lack of it
• You cannot control people – but you can steer, guide and react
• You must establish ground rules, and update them regularly
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Control – and lack of it
• No-one is solely interested in one topic – nor should they be
• Single-issue parties don’t win elections; single-issue communities, don’t thrive
• Connections are what’s important, give people the freedom to connect
• Tools like CAPTCHA
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Keeping your organisation safe
• If someone writes a lie about a celebrity on a community that you host – when are you liable?
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Who will keep your community safe... and vibrant?
• Moderation• Welcoming members• Stimulating discussion• Removing spam and offensive content• Who is liable?
“Can the receptionist do it?”
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Activity
1. List 10 communities that you are a part of.2. Of those offline communities, which ones
lend themselves to an online space?3. How could you go about creating a
community online – who would it help, how would it work and why would anyone use it?