Disruptive Technologies: An Analysis of Disruptive Innovations
"Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17
-
Upload
charlie-fink -
Category
Technology
-
view
405 -
download
0
Transcript of "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17
![Page 1: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/1.jpg)
The Disruptive Powerof Augmented Reality
Charlie Fink
Contributor, Forbes
Contributing Editor, VR Voice
@charliefink
![Page 2: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/2.jpg)
About Me• Columnist and Author, Forbes ,
Huff Po, VR Voice, Cinematic VR, etc.
• Entrepreneur (2 for 4 on startups)
• Producer of 30 Theater Productions
• President, AG Interactive 00-04• SVP, America Online 95-99• EVP, COO, Virtual World
Entertainment 92-95• VP, Disney 85-92
![Page 3: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/3.jpg)
40 Years of Disruption
• Audio Cassettes
• Video Cassettes
• Personal Computers
• Cellular Phones
• The Internet
• Smart Phones (handheld computing)
• AR & VR
![Page 4: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/4.jpg)
Things I Know Are True
•Technology succeeds when it makes what we are already doing better, cheaper and faster
•The killer app is other people
•Everyone overestimates the short term and underestimates the long term
![Page 5: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/5.jpg)
Augmented Reality in Popular Culture
![Page 6: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/6.jpg)
HUD, Object Recognition, AI
![Page 7: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/7.jpg)
Telepresence (Holoportation)
![Page 8: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/8.jpg)
Microsoft Holoportation Experiment
![Page 9: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/9.jpg)
DOD Classified: Who Is The Hologram?
![Page 10: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/10.jpg)
Heads Up Display From Honda
![Page 11: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/11.jpg)
AR Is Already A TV Star
![Page 12: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/12.jpg)
Pokemon Go
![Page 13: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/13.jpg)
Google Tango, ARCore & Apple AR Kit
![Page 14: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/14.jpg)
PHYSICAL REALITY DIGITAL REALITY
The Mixed Reality Spectrum by Milgram & Kishino
![Page 15: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/15.jpg)
MIXED REALITY
DIGITAL REALITY PHYSICAL REALITY
![Page 16: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/16.jpg)
Microsoft Mixed Reality Spectrum
Windows Mixed Reality – Holographic headsets (see-through)
Windows Mixed Reality – Immersive headsets (occluded)
VR todayAR today
PHYSICAL REALITY
DIGITAL REALITY
MIXED REALITY (MR)
Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co-exist and can be interacted with as if all of them were real.
![Page 17: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/17.jpg)
The “Old” Definition of MR
![Page 18: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/18.jpg)
AR Covers Most of The MR Spectrum
• Less Immersive • Enhanced 3D Handheld•Depth sensing• SLAM
•Headmounted AR•Hololens•ODG•Meta
![Page 19: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/19.jpg)
In Mobile AR, The Camera Is The Interface
![Page 20: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/20.jpg)
Time Shifting Between Screens Is A Problem
![Page 21: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/21.jpg)
AR Makes HMDs Inevitable
![Page 22: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/22.jpg)
Just In Time for Christmas
Disney Star Wars AR Zapbox Cardboard AR Mira Prism
![Page 23: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/23.jpg)
Available AR HMDs
• Hololens - $3,000 (developer edition)
• ODG R-8 – Under $1,000 via Megu (China)
• Meta 2 – $1,000 (developer edition)
• Lenovo/Star Wars - $200
• Mira Prism - $100
• Zapbox Cardboard - $50
![Page 24: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/24.jpg)
Challenges Of Consumer HMDs
• Cost
• Ease of Use
• Killer Apps
• Optics/Field of View
• Fashion
• Power/Heat
• Ergonomics
![Page 25: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/25.jpg)
The Real Competition Begins in 2019
• Snapchat Specs 2.0
• Facebook “Pacific”
•Apple
•Magic Leap
![Page 26: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/26.jpg)
Magic Leap & The AR of Tomorrow
![Page 27: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/27.jpg)
State of AR Today • AR Capable Hand Held Computing
• Google Pixel, Lenovo Phab2• Apple iOS 11 Phones & iPads • Facial Recognition, Depth Sensing
• Experiential Marketing• Filters• Art• Toys• Games
![Page 28: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/28.jpg)
Today, The Cash Is In Our Hands
![Page 29: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/29.jpg)
• Microsoft – Hololens, Windows 10 MR
• Apple – iPhone 8, ARKit, VR Peripheral
• Facebook – Rift, Oculus Store, “Pacific” AR HMD
• Google – Cardboard, Daydream, Stand Alone VR
• Samsung –Gear VR
• Sony - Playstation VR
The Big Guys Are Making Big Bets
![Page 30: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/30.jpg)
![Page 31: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/31.jpg)
• Personal Computer• Email
• Shopping
• Social Media
• Smart Phones• Messaging
• Photography
• Maps
• Music/Media
Killer Apps
![Page 32: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/32.jpg)
App Killers
• Poor Ergonomics
• Bad Economics
• Phone Upgrade Cycle• Compatibility
• Missing Infrastructure• The AR Cloud
![Page 33: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/33.jpg)
Enterprise Goes First
• Military
• Building Design & Construction
• Industrial Maintenance • Remote Experts
• Medical• Monitor Consolidation
• Heads Up Display
• Sales & Marketing
![Page 34: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/34.jpg)
Experiential Marketing With AR
• Social Media
•Product Marketing
•Projection Mapping
• Tabletop AR
• “Floating” Holograms
•AR Enhanced Shopping
• Fan Experiences
![Page 35: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/35.jpg)
Biggest Challenge: Must-Have Content
• Experiences and apps
• The people connection
• E-Sports
• The Value of Franchises
![Page 36: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/36.jpg)
Platform Builders Underwrite Early Content
•Pay developers before platform reaches scale
•Oculus 250 M investment in content
•HTC ViveX Venture Fund, Oculus Story Studio
![Page 37: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/37.jpg)
Cinematic AR & VR
• Tools• Blocker
• The D.W. Griffith of AR/VR• Nominations • New Strategies
• Agency and immersion• Who, What, Where• Worlds, Instructions
![Page 38: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/38.jpg)
Immersive Theater• Sleep No More
• Escape Rooms
•Disneyland
![Page 39: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/39.jpg)
3D Animation
• VR Animation Studios
• Baobab
• Penrose
• Virtual Reality Co.
![Page 40: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/40.jpg)
Cinematic Realism in AR and VR
• Holograms and Volumetric Capture
• Photogrammertry
• AI
• Transferability of assets
![Page 41: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/41.jpg)
Getting In On The Action
• App Sales
• Licensing
• Location Based
• Experiential Marketing
• Theme Parks
• Sports, e-Sports
• Production Arts & Services
• Animation, Game Design, Programming
• 360 Video Production, Services
• Capture & Photogrammertry
![Page 42: "Harness The Disruptive Power of AR" Presented at VR On The Lot 10 14-17](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a650a997f8b9afd398b489b/html5/thumbnails/42.jpg)
Thank You!
@CharlieFink