Harmonay delaney proposal

DESIGN PROPOSA L

DELANEY HARMONAY 1

DESIGN PROPOSA L

DESCRIPTION GOALS

12Grapes.com

current site

1 DELANEY HARMONAY 2

12 Grapes Music & Wine Bar is a restaurant

located in the hear of Peekskil l , NY. They’re

owned by a husband and wife team who

absolutely love their business. There bar includes

delicious contemporary food and a stage where

l ive music plays everynight. The vibe of the place

is Classy/Highend yet very fr iendly and

afordable. The mission of their website is to

show what the restaurant has to offer such as

events, menus, and wine l ists . It also serves to

show people exactly where theyre located and

the reviews that crit ics have written.

SITE OBJECTIVES


12 Grapes current website doesnt give off the

r ight vibe. It seems too bright and childlike to

be a classy wine bar. They are a high-end,

comfortable, jazzy, l ively , and fr iendly place so

they need a site that portrays this . The new site

wil l convey this by using darker and richer

colors better imagery, and more organization.

12Grapes.com

current site


The Hudson Room is another

high-end restaurant in

Peekskil l , NY. As you can see

the site is much cleaner than 12

Grapes’ s ite. The organization

makes it look a lot nicer and

simpler to use. Theres a place

to make reservations and view

all the events and posts r ight

on the home page. There are

subtle pops of color that arent

too in-you-face and add to the

high-end yet fr iendly vibe.

COMPANYCOMPETITION

http://hudsonroom.com/

DELANEY HARMONAY 5

COMPANYCOMPETITION

Taco Dive Bar is another

restaurant in Peekskil l . Not

quite the same vibe as 12

Grapes but there is definitely

an overlap in the user

demographic. This site

demonstrates instant

gratification because all of the

information you need is

readily available and easy to

find. This site also works really

well because it really screams

out the vibe of the restaurant. http://tacodivebar.com/

DELANEY HARMONAY 65

COMPANYCOMPETITION

Gleasons is another

restaurant in Peekskil l . This

website works because its

really simple and

camptivating. Hoever it

does need some work. The

words are really hard to

read and that font needs to

be reconsidered.

http://gleasonspeekskil l .com/

DELANEY HARMONAY 76

COMPANYCOMPETITION

This website works really

well because it is very clean

and modern. It really

reflects there menu’s

moderness. The hero image

is enticing and makes you

wants to eat some ramen. It

also has everything you

need right there to cl ick on.

DELANEY HARMONAY 87

http://www.thewaterstonegri l le .com/

COMPANYCOMPETITION

This website is very clean

and well organized. It is

also very elegant and

pretty. It works really well

but the contact us

section is a l itt le weird.

There should be

something in between it

to balence things out a

bit more.

DELANEY HARMONAY 9

All of these websites work well because they reflect

their restaurant well . This needs to be

implemented in the design for 12 grapes. All of the

websites also have instant gratification. You can

make reservations, find exactly where they are, and

view there menus in as l itt le to zero cl icks. Some of

the sites need a l itt le work. They typefaces were a

bit off and some stuggled with balence.

COMPETITIVEPOSITIONING


THELOOK high end warm cozy friendly

GRAPHICSthere wil l be some photos to highlight the website.

BRAND IDENTITY TYPOGRAPHY

MONSERRATAaBbCcDdEeFfGgHhIiJjKkLl-MmNnOoPpQqRrSsTtUuV-vWwXxYyZz

LOR AAaBbCcDdEeFfGgH-hIiJ jKkLlMmNnOoP-pQqRrSsTtUuVvW-wX xYyZz

Wino Purple2B1030

WhiteFFFFFF

Olive Green6E775A

Black000000

10

TARGETMARKET

DELANEY HARMONAY 11

Tom Ralpho

Age: 62

income: $29,000k/yr

Location: Cortlandt, NY

Gender: Male

Occupation: Teacher

Culture/lifestyle:Teacher by

day, musician by night.

He loves good food

and open mic nights .

Internet Experience: owns 1

desktop computer and is

learning to use his iphone.

Fabie Flores

Age: 50

income: $52,000k/yr


Gender: Female

Occupation: Secretary

Culture/lifestyle: Winds down

with a good book and a glass

of wine. Enjoys watching her

husband perform at 12 Grapes

Internet Experience:has a

smartphone and is confident

in using it .

Steve Hipster

Age: 24

income: 2,000/mo

Location: Peekskil l ,NY

Gender: Male

Occupation: IT Tech

Culture/lifestyle: Steve loves

hanging with fr iends,

drinking artisan wine, and

eating gourmet foods.

Internet Experience: is

internet savvy. owns a laptop,

desktop, and a smart phone.

FLOWCHART


HOME

CONTACT REVIEWS MENUS

LUNCH

DINNER

UP &COMING

ARCHIVE

EVENTS GALLERY

RESOURCES

Pamental, J. (n.d.) . Re-

sponsive Typography.

O'Reilly Media.

Robbins, J. (2012). Learning

Web Design, 4th Edition

(4th ed.) . O'Reilly Media.

DELANEY HARMONAY 13

Monsef IV, D. (2011) .

Color Inspirations. HOW

Books.

W I R E F R A M E S

13

HOME MENUS EVENTS REVIEWS914.737.6624

At 12 Grapes, the l ivin’ is easy

RESTAURANT

FOOD WINE LIVE MUSIC

Best Place for a Romantic Night Out - Westchester Magazine 2015

Best Wine Bar - Westchester Magazine 2012 & 2015

Upcoming Events

Follow Us!

Read More Reviews >>

914.737.6624

View More Events >>

Open Mic Night

The FIRST Thursday each month!

With host, Jess Erick

12 North Division Street

Peekskill, NY 10566

914.737.6624

OC T

A Rock & Roll REUNION! With The

Track, featuring, Drew Bordeaux, Rich

Kelly, Tito Wilson and Chris Burke.

OC T 2

View Our Menus >>

RESTAURANT

BRUNCH

DINNER

HOME MENUS EVENTS REVIEWS

914.737.6624


Peekskill, NY 10566

914.737.6624

Saturday&SundayBrunch: 11:30pm - 3pm

DinnerWed - Fri from 5:30pm Sat from 4:30pm

Late NightThu to 10:30pmFri and Sat to 11:30pm

Follow Us!

RESTAURANT


914.737.6624

At 12 Grapes, the l ivin’ is easyFOOD WINE LIVE MUSIC


Peekskill, NY 10566

914.737.6624

LADIES NIGHT "UNPLUGGED"Live music 8-10pm featuring singer/songwriter Steve Chizmadia. Ladies Night specials from 7pm: $6 Martinis $6 by-the-glass wines, $4 beers and half-priced appetizers.

Open Mic Night with host, Jess ErickOur once-monthly Open Mics are mainly Acoustic, but most styles of music are welcome. Our Open Mics are hosted by the very talented and wonderful singer/songwriter, Jess Erick. SIGN UP BETWEEN 8 & 10pm ONLY.

A Rock & Roll REUNION!Get ready for a full-blown night of ROCK! The Track is back (again)! This modern Rock band flavors its composition with guitar and violin from Andrew Bordeaux... bass and guitar from Rich Kelly... Chris Burke killin' it on keys... and Tito Wilson's groove and harmonies.

Horn-driven, funky Blues/Rock/CountryThis 6-piece, horn-driven, funkadelic band features the charming and talented JP on vocals, sax and Blues harp, "Tasty" Mike Murphy on guitar and vocals, Dave McDowell on flute and tenor/soprano sax, Linda Geiger on drums, Paul Bisbano on bass and Mike Ventimiglia on keys

Ladies Night "Unplugged"Ryan O'Connor lights up Ladies Night once again. You'll love his sound... how he can take a classic Sinatra song and make you love it all over again.

Acoustic R&B / SoulJeremy James has an incredible sound. "...forged of mellow electric grooves, caressed with some acoustic guitar -- in a style that reminds us of classic Isley Brothers and Stevie Wonder at their sweet, sweet best!"

UPCOMING EVENTS

Follow Us!

RESTAURANT


914.737.6624

At 12 Grapes, the l ivin’ is easyFOOD WINE LIVE MUSIC


Peekskill, NY 10566

914.737.6624

Follow Us!

write a review...

More Reviews

We Want to Hear Your Feedback!

“I hosted our parents' 40th wedding anniversary at 12 Grapes on a Saturday evening. From beginning to end,the staff, especially Henry, was professional and courteous. Everyone at the dinner was extremely pleased with the venue, service and food. Great place!- November 2014

Everything was wonderful: food, service, atmosphere! I am so thankful you worked with me with my requests. All my guests and I had a great time! Looking forward to many other events at 12 Grapes!- February 2014

Featured Review

Submit >>

T H A N K YO U ! !

Tom Ralpho

Age: 62

income: $29,000k/yr


Gender: Male

Occupation: Teacher

Culture/lifestyle:Teacher by

day, musician by night.

He loves good food

and open mic nights .

Internet Experience: owns 1

desktop computer and is

learning to use his iphone.

Fabie Flores

Age: 50

income: $52,000k/yr


Gender: Female

Occupation: Secretary

Culture/lifestyle: Winds down

with a good book and a glass

of wine. Enjoys watching her

husband perform at 12 Grapes

Internet Experience:has a

smartphone and is confident

in using it .

Steve Hipster

Age: 24

income: 2,000/mo

Location: Peekskil l ,NY

Gender: Male

Occupation: IT Tech

Culture/lifestyle: Steve loves

hanging with fr iends,

drinking artisan wine, and

eating gourmet foods.

Internet Experience: is

internet savvy. owns a laptop,

desktop, and a smart phone.

Harmonay delaney proposal

Design

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