• Popularly known as "Harleys" • Known for its distinctive design and exhaust

note• Especially noted for the tradition of heavy

customization that gave rise to the chopper style of motorcycle. • Popular: heavyweight (over 750 cc)

motorcycles designed for cruising on highways.

Brand personality

• Rebellious• Rugged• Tough • Brave• Born free • Individualism • Fearless

Brand positioning

Live to ride. Ride to live

Brand communication

TVC

Print

Print ads

Promotional idea

Promotional ideas

Brand Extension

Thank you