HARLEY-DAVIDSON’S OFFICIAL 2021 STURGIS GUIDE...OUWALT QUS ARE Legend’s Ride – 11am-3pm DJ...

S T U R G I S 2 0 2 1

HARLEY-DAVIDSON’S OFFICIAL 2021 STURGIS GUIDE

©2021 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC.

H-D LOCATIONS A STURGIS COMMUNITY CENTER 1401 Lazalle St , Sturgis, SD 57785

B HARLEY-DAVIDSON RALLY POINT 2nd St , Sturgis, SD 57785

C PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON 19942 SD-79 , Vale, SD 57788

D DEADWOOD WELCOME CENTER 501 Main St , Deadwood, SD 57732

E OUTLAW SQUARE 703 Main St , Deadwood, SD 57732

F SPEARFISH CANYON LODGE 10619 Roughlock Falls Rd , Lead, SD 57754

G 1880 TRAIN – HILL CITY 222 Railroad Ave , Hill City, SD 57745

H BLACK HILLS HARLEY-DAVIDSON 2820 Harley Dr , Rapid City, SD 57702

PAPPY HOEL CAMPGROUND

STURGIS RALLY POINT

RAPID CITY

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BLACK HILLS HARLEY-DAVIDSONH

WE RUN DEEP Harley-Davidson’s roots run deep at Sturgis. Some would say our names are synonymous with each other. As the official motorcycle of the 81st Sturgis Rally, we’re going to honor our long-lasting relationship by going bigger than ever. More events. More music. More new bikes. More everything. To help you get the most of it, we’ve put together this 2021 Sturgis Guide. Everything you don’t want to miss is listed for you in here, under their locations: H-D event headquarters at the Sturgis Community Center at 4th & Lazalle, Full Throttle Saloon’s Pappy Hoel Campground, Outlaw Square & Deadwood Welcome Center, Spearfish Canyon Lodge, Hill City and Rapid City. Think of this as your go to source to experience all the great things Harley-Davidson has to offer at this Sturgis Rally. I look forward to seeing you there. -Bill Davidson

CONTENTS P2 • H-D LOCATIONS P3 • STURGIS SPOTLIGHT

P5 • H.O.G. MEMBERS

P7 • DAILY SCHEDULE P10 • STURGIS MAP

P18 • LET’S RIDE CHALLENGE

STURGIS SPOTLIGHT DEMO THE FULL LINE-UP OF H-D MOTORCYCLES Stop by our main demo headquarters at the Sturgis Community Center to ride any of our 2021 models, including the Pan America™

and the new Sportster S. We will also have the full 2021 line-up available for demo at Pappy Hoel Campground. If you’re looking for a longer riding experience, we will be offering extended demos at the Deadwood Welcome Center, the Spearfish Canyon Lodge and the 1880 Train in Hill City.

LIVE ENTERTAINMENT Enjoy daily stunt shows and police skills demonstrations at the Sturgis Community Center. At Rally Point in downtown Sturgis and Outlaw Square in downtown Deadwood, you’ll find daily live music & entertainment including a DJ, bands and other live performances. Take a ride out to Pappy Hoel Campground/Full Throttle Saloon to enjoy nightly bands and a great party atmosphere. Don’t miss out!

H.O.G. MEMBER PERKS At this year’s Annual Sturgis Rally, members of Harley Owners Group (H.O.G.) will have the opportunity to ride and engage with other members. From group rides to a pool party at the campground, members will get together to enjoy the camaraderie that Harley-Davidson riders share. See the next page for a list of all the H.O.G. activities happening this year.

HARLEY-DAVIDSON IS TAKING OVER DEADWOOD Located in the heart of the Black Hills and arguably some of the best riding in the area, this historically lawless town is a must stop destination for riders and lovers of the old west. You’ll find extended demos at the Deadwood Welcome Center and an overload of entertainment at Outlaw Square, all sponsored by Harley-Davidson.

BLACK HILLS HARLEY-DAVIDSON LOCATIONS & HOURS

DEADWOOD 681 Main StDeadwood, SD 57732

7/31-8/3: 9am-8pm 8/4-8/12: 9am-10pm 8/13-8/14: 9am-7pm 8/15: 10am-4pm

BADLANDS601 Main St, Wall, SD 57790

7/31-8/5: 8am-7pm 8/6-8/13: 8am-8pm 8/14: 8am-7pm 8/15: 10am-4pm

CELEBRATE WOMEN RIDERS IN STURGIS Harley-Davidson is proud to support women riders. On Tuesday, August 10, the Buffalo Chip becomes home to women who ride. Join us as we welcome the Suffragists Centennial Ride as they ride cross-country through Sturgis. Harley-Davidson will be part of the Biker Belles ride (advanced registration required). Don’t forget to check out the Maiden Moto Art Show, all week at the Buffalo Chip, featuring moto-centric art from female artists.

HILL CITY 261 E Main St,Hill City, SD 57745 7/31-8/6: 9am-7pm 8/7-8/10: 9am-9pm 8/11-8/13: 9am-7pm 8/14: 9am-6pm 8/15: 10am-4pm

STURGIS1040 Junction Ave, Sturgis, SD 57785

7/31-8/3: 9am-6pm 8/4-8/5: 8am-8pm 8/6-8/13: 8am-9:30pm 8/14: 8am-6pm 8/15: 8am-4pm

RAPID CITY 2820 Harley Dr, Rapid City, SD 57702

7/31-8/5: 8am-6pm 8/6-8/13: 8am-8pm

8/14: 8am-6pm 8/15: 8am-4pm

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HARLEY OWNERS GROUP THE OFFICIAL RIDING CLUB OF HARLEY-DAVIDSON Not familiar with Harley Owners Group? It is the official Riding Club of Harley-Davidson! Check out the benefits and endless opportunities to engage with other like-minded individuals while enjoying this great country from your Harley-Davidson. Learn more at H-D.com/HOG.

H.O.G. MEMBER CHECK-IN LOCATIONS Each location will have a unique rally token for H.O.G. Members. Sat 8/7/2021 – Sat 8/14/2021 – 9am-5pm

PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON 19942 SD-79 , Vale, SD STURGIS COMMUNITY CENTER 1401 Lazelle St , Sturgis, SD

CLUB H.O.G AT STURGIS Stop in, grab a refreshment, and relax at the Harley-Davidson Garage. The Club is open to H.O.G. Members and one guest per member. While there, you can enjoy complimentary haircuts, hair braiding, tattoos, and pinstriping.

Sat 8/7/2021 – Sat 8/14/2021 – 9am – 5pm PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON Harley-Davidson Garage 19942 SD-79 , Vale, SD

H.O.G. SOCIAL HOUREnjoy complimentary appetizers and beverage specials throughout the week.

Sat 8/7/2021 – Sat 8/14/2021 – 4pm–6pmIRONHORSE SALOON 888 Junction Ave , Sturgis, SD

H.O.G MEMBER EVENTS AT STURGIS In addition to the H.O.G. Member Check-Ins, check out these H.O.G. Member Events throughout the event. These events are open to H.O.G. Members and one guest per member.

H.O.G. Member Ride at Sturgis PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON Monday 8/9/21 Rider Check-In & Staging starts at 8:00am Kickstands Up at 9:00am H.O.G. Bike Games PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON Thursday 8/12/21 – 3:00pm

Party at the Pool PAPPY HOEL CAMPGROUND Thursday 8/12/21 – 6:00pm

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SATURDAY, 8/7 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm Mayor’s Ride – 9am

PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm Dyno Drags – 9am-5pm H.O.G. Check-in & Clubhouse – 9am-5pm

OUTLAW SQUARE Deadwood Live Ticketed Event – Tickets available online at h-ddeadwoodlive.com Live Music – Jesse James Dupree & Dixie Inc. – 6-7pm Live Music – The Frontmen – 7-9pm

DEADWOOD WELCOME CENTER Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm

SPEARFISH CANYON LODGE Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm

1880 TRAIN – HILL CITY Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm

SUNDAY, 8/8 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm Live Music – Outlaw Jim & the Whiskey Benders [Sponsored by Worth H-D] – 7pm [Rally Point]


OUTLAW SQUARE Rockford Fosgate All Out Bagger Show – 11am-4pm DJ Sinister – 12:45-3:45pm Live Music – Ashmore [Sponsored by American Eagle H-D]4:00-6:45pmLive Music – Royal Bliss [Sponsored by House of H-D] – 7:30-9pm




MONDAY, 8/9 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm Live Music – Dogtown [Sponsored by Lone Wolf H-D] – 7pm [Rally Point]

PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm Dyno Drags – 9am-5pm H.O.G. Check-in & Clubhouse – 9am-5pm H.O.G. Member Ride • Rider Check-in & Staging – 8am • Kickstands up – 9am

OUTLAW SQUARE Legend’s Ride – 11am-3pm DJ Sinister – 11am-3pm Live Music – Outlaw Jim & the Whiskey Benders [Sponsored by Worth H-D] – 4:00-6:45pm Live Music – Ryan Chrys & the Rough Cuts – 6-9pm




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TUESDAY, 8/10 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm Military Appreciation Ride & Gold Star Memorial Ceremony – 2pm Live Music – Ashmore [Sponsored by American Eagle H-D] – 7pm [Rally Point]


OUTLAW SQUARE V-Twin Visionary Speed & Style Showcase – 12-6pmDJ Sinister – 12:30-3:30pm Live Music – Dogtown [Sponsored by Lone Wolf H-D] – 3:30-5:30pm Live Music – Ryan Chrys & the Rough Cuts – 6-9pm




WEDNESDAY, 8/11 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm V-Twin Visionary Bike Show – 11am-3pm [Rally Point]Stunt Show on Harley-Davidson Way – 1:30pmLive Music – Dogtown [Sponsored by Lone Wolf H-D] – 7pm [Rally Point]


OUTLAW SQUARE Live Music – Royal Bliss [Sponsored by House of H-D] – 12:30-2:00pm DJ Sinister – 2-5:30pm Led Sled Customs Motorcycle Showcase – 2-6pm Live Entertainment: Flaunt Girls – 3:30-5:30pm Live Music – The Osceola Brothers – 5:30-6:45pm Live Music – Ryan Chrys & the Rough Cuts – 7-9pm H-D Presents Big Kenny’s Hard Rock Pool Party & Veterans Benefit Auction – 2-9pm




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THURSDAY, 8/12 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pmLive Music – Messer [Sponsored by Longhorn H-D] – 7pm [Rally Point]

PAPPY HOEL CAMPGROUND/FULL THROTTLE SALOON Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm Dyno Drags – 9am-5pm H.O.G. Check-in & Clubhouse – 9am-5pm H.O.G. Bike Games – Starting at 3pm H.O.G. Member Pool Party – Starting at 6pm Jackyl Concert – 9:30pm

OUTLAW SQUARE DJ Sinister – 12:30-3:30pm Live Music – Outlaw Jim & the Whiskey Benders [Sponsored by Worth H-D] – 3:30-5:30pm “The Song” H-D Contest Winner Presentation – 5-7pm Live Music – Ryan Chrys & the Rough Cuts – 6-9pm




FRIDAY, 8/13 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm


OUTLAW SQUARE DJ Sinister – 12:30-3:30pm Live Music – The Osceola Brothers – 3:30-5:30pm Live Music – Ryan Chrys & the Rough Cuts – 6-9pm




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SATURDAY, 8/14 SCHEDULE STURGIS COMMUNITY CENTER/RALLY POINT Demo Hours – 9am-5pm • Registration Closes – 4:00pm • Last Demo Ride leaves – 4:30pm H.O.G. Check-in & Lounge – 9am-5pm Stunt Show & Police Skills Demonstrations – 11am-4:30pm


OUTLAW SQUARE DJ Sinister – 12:30-3:30pm Live Music – 3:30-7pm




LET’S RIDE CHALLENGE Join us on the road this summer for a chance to win a custom Harley-Davidson® motorcycle and many other instant win prizes.*

JULY 23RD - SEPT 30THENTER AT H-D.COM/RIDE Scan the QR to enter in the Let’s Ride Challenge sweepstakes for your chance to win prizes.

*NO PURCHASE NECESSARY. Ends 9/30/21. To play and for Official Rules, visit http://h-d.com/ride.

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OR SHOP ONLINE AT:STURGISHARLEYDAVIDSON.COM

GENUINE

EVENT APPARELAVAILABLE AT ALL

HARLEY-DAVIDSON

FIVE LOCATIONS DEADWOOD, SD

RAPID CITY, SD

STURGIS, SD

WALL, SD

HILL CITY, SD

HARLEY-DAVIDSON’S OFFICIAL 2021 STURGIS GUIDE...OUWALT QUS ARE Legend’s Ride – 11am-3pm DJ...

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