Hard to Treat Homes Hard to Treat Homes

Bracknell Forest Bracknell Forest

Borough Council Borough Council

Definition Definition

Hard to Treat homes are non cavity wall Hard to Treat homes are non cavity wall construction, construction, These homes represent 10% of the stock in our These homes represent 10% of the stock in our area. area.

These includeThese includeSolid walls ( pre 1920)Solid walls ( pre 1920)Mobile homes- Mobile homes- ““Cornish” – half cavity top tiled/wooden fasciaCornish” – half cavity top tiled/wooden fasciaWimpey no fines (pebbledash finish)Wimpey no fines (pebbledash finish)Bridge Flats- cold under floor Bridge Flats- cold under floor

The SchemeThe Scheme

Feasibility funding with ESTFeasibility funding with EST

Partnerships between Partnerships between

BFBCBFBC

WDCWDC

MGCMGC

TVEEACTVEEAC

Osbourne Energy with EDF Utility Osbourne Energy with EDF Utility

The SchemeThe Scheme

Identify propertiesIdentify properties

Marketing to householdersMarketing to householders

MonitorMonitor

Install SempatapInstall Sempatap

Second monitoringSecond monitoring

Evaluate Evaluate

Disseminate Disseminate

The properties- Bridge Flats The properties- Bridge Flats

Wimpey no-finesWimpey no-fines

Cornish TypesCornish Types

These fit the criteria in These fit the criteria in the too difficult to the too difficult to fill categoryfill category

Solid PropertiesSolid Properties

Solid -2Solid -2

The LodgesThe Lodges

Mobile Homes Mobile Homes

Marketing Marketing Contacts -identified cold homesContacts -identified cold homes

Staff leads Staff leads

Local pressLocal press

Leaflet drop to identified propertiesLeaflet drop to identified properties

Item in local newsletter- mobile Item in local newsletter- mobile home park home park

Specified letters- highest response Specified letters- highest response rate for least effortrate for least effort

Marketing Marketing

0100200300400500600700800900

1000

types of leads

staff

word

sales

leaflets

letters

Marketing Response RateMarketing Response Rate

0

2

4

6

8

10

12

14

16

18

20

visits outcome

staff word sales leaflets letters Linear (sales)

Monitoring Monitoring

Before and after SAP reports.Before and after SAP reports.

Purchased data loggers to record Purchased data loggers to record temperature at ½ hourly intervals.temperature at ½ hourly intervals.

Residents perceived benefits.Residents perceived benefits.

Before Before

After After

After After

Lessons Learnt Lessons Learnt

Timescales – longer that plannedTimescales – longer that planned

Marketing- worked best with letters, Marketing- worked best with letters, needed to master this earlier.needed to master this earlier.

Difficult to encourage whole house- Difficult to encourage whole house- introduce room by room introduce room by room

AdvantagesAdvantages

Offers improved insulation at Offers improved insulation at reasonable cost. (+3 SAP ) reasonable cost. (+3 SAP )

Can be linked to utility fundingCan be linked to utility funding

Designed as DIY basis ,we also Designed as DIY basis ,we also

trained DLO and a decoratortrained DLO and a decorator

DisadvantagesDisadvantages

Very slow to startVery slow to start

Needed constant marketing Needed constant marketing

Difficult to do whole property Difficult to do whole property

Unable to evaluate due to Unable to evaluate due to timescale - out of heating seasontimescale - out of heating season

Further marketing Ideas Further marketing Ideas Target- Cold SpotsTarget- Cold Spots

Decorating SeasonDecorating Season

In BFBC In BFBC Newspaper- Newspaper- delivered to every delivered to every household household

IncentivesIncentives

Energy Open Day Energy Open Day

Overall Overall There are solutionsThere are solutionsSematap, by MGC is only one Sematap, by MGC is only one

Insulating paint is also availableInsulating paint is also available

Benefits-Benefits-offers a solution for “cold spots”, offers a solution for “cold spots”, Best on room by room basisBest on room by room basis

Worthwhile adding to portfolio of measuresWorthwhile adding to portfolio of measures

Outcome Outcome

Aim 10Aim 10

Achieved 13 within BFBC Achieved 13 within BFBC

Time consumingTime consuming

Worthwhile as “ foot in the door” Worthwhile as “ foot in the door” other measures can be “sold”. other measures can be “sold”.

Value in “word of mouth”.Value in “word of mouth”.