Happy lemons evaluation new media
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Transcript of Happy lemons evaluation new media
EVALUATION OF USE OF
NEW MEDIA TECHNOLOGY
How can we define
‘New Media Technology’?
• Because it’s digital, it is therefore both interactive and
collaborative, particularly because of the internet.
• It’s global - it can reach audiences worldwide whilst
also creating a new shared media culture.
• It changes restrictions on time and space - you can
view/use it any time, any place.
• It’s controversial - W.Russell Neuman suggests that
whilst new media may have the ability to push us in one
direction, socio-economic to pull us in back in the other
direction. In other words, new media may make us
think of technology in one way, but money and habit
can make us think in a different way.
Research and Planning using
New Media Technology
Allows easy access to view, share and
store work
The blog allows for anyone to
view and comment on work.
This enables us to share and
ideas among ourselves but also
with a potentially global public.
Blogging is global and
interactive in nature and is
therefore a good example of
a use of new media
technology.
Format of Blog
Multimedia format meaning we can
use text images video
presentations, PowerPoints etc.
Can display our work in many
ways making it more interesting to
research from then solely text.
Range of formats and
interactivity are also classic new
media ideas.
Use of Search Engines
Advantages of using Search Engines;
● Ease of access to information.
● There’s a huge volume of information, which can be
controlled through filter searches.
● You can come across something that you weren’t
looking for originally that can be a better idea/inspiration
than what you already had.
● All the information is free.
The internet is the basis
of new media ways of
thinking and working.
Advantages of Internet
• Sites like YouTube allowed us to access hundreds of
psychological thriller trailers to conduct our research on.
• We were also able to find trailers of films within our genre
but we hadn’t heard about/seen before through YouTube’s
recommendation function.
Advantages of Internet
• Google’s comparison function allowed us to type in
general terms like ‘psychological thriller’ and get lists
of many films listed under that genre, with links to
alternate websites available.
Access to Information
• Search boxes on sites like Google and more specific
film sites like IMBd allowed us to gather/find specific
information that we needed for our research very
easily.
New media
technology makes
the work of
billions available
to all.
Opening up Unexpected
Avenues of Research
• Using search engines increases the chances of finding
something you weren’t looking for.
When looking through
psychological thriller
posters we found a
link to the poster for
the film ‘Carrie’, which
we then ended up
using as inspiration.
• Because of the volume of disorganised information we
often came across useless information we then had to
sift through to get to what we really wanted e.g. random
pictures of celebrities.
Disadvantages of Internet Research
There is no clear
hierarchy of
responsibility for
new media –
everything is
reliant on
goodwill, co-
operation and
trust.
Disadvantages of Internet Research
● Lots of user generated content, e.g. fan trailers, fan
images/posters, fan written articles, so some of the
content may not be from reliable sources
● Hard to know if the source is reliable as the content
isn’t really regulated.
● We used freeplay music to
find a song to use, as many
of the songs we wanted to
use were subject to
copyright.
● All the songs were free
● There was a really wide
selection of songs in each
sub group
● Was easy to use and could
search for different types of
music, eg. pop, rock etc.
● However there was a
seemingly unending amount
of music and so we didn’t
know when to stop looking.
Finding Music on the Internet
Again, there can be too much
content available in new media in a
disorganised format.
Storyboarding
We created an animatic because we felt it is a useful tool for getting a good visual
representation of the way our coursework was likely to look. We created it by photographing
our storyboard shots and editing them together using Final Cut Express.
Had all the post-
its available
allowing us to
experiment with
the possible
order of the
scenes.
Here we made a
voiceover for the
scenes to try and
guage how long the
scenes will be.
Also added music
tracks.
New media allows for convincing
replicas before making the real
thing.
Able to add effects and transitions
That could work well for the real scenes.
Problems with Animatic
• Could take up a lot of time drawing each camera
angle as there was so many shots
• Sometimes our drawings were not very clear and
led to some confusion when arranging them in
Final Cut Express
• Is still only a plan. We came to find that we
changed a few scenes after when we came to
filming because we realized they realistically
wouldn’t work.
New media cannot solve all problems or prevent you
from simply changing your mind.
Planned Use of Social Media
While planning we
planned a lot more than
we needed, this was
especially the case while
researching and planning
our overall promotional
campaign
Most of our planned
campaign needed the
use of social
networking sites.
This is a key aspect
of new media
technology which
really shows how
collaborative and
audience-involving
media now needs to
be.
Social Media for Promotion
Promotional Campaign - Twitter
Twitter is a
good way
of
promoting
a film.
On Twitter you are able to see what other
people tweet including feedback on films,
trailers, magazines etc.
By trending a film by hash tagging you
can let people from around the world
see it.
probably
represents
the
ultimate
sharing
capacity of
new media
technology
Promotional Campaign- Facebook
On Facebook
you are able to
make pages for
you film were
people can
share and like
all over the
world
By
speaking about
your film on
Facebook this
creates interest
The value of new media as a promotional tool is undoubtedly
huge, it has a strong commercial element which will not
appeal to all users/ critics who believe in the purity of art /
culture.
Promotional Campaign- YouTube
You are able to download your own
trailers for people to see and
therefore promote your film
You are also able
to receive
comments with
feedback
It is free to
watch so
therefore you
are receive
feedback from
any kind of
person
Use of New Media Technology
in Construction
Photoshop
Layering Images
We added
layer to the
image to add
a bright green
effect to the
eye.
We added a
layer of
smoke to our
magazine so
that it looked
like it was
coming from
her eyes
Manipulating Images
We
extracted
the hand
and
resized it
from a
different
photo.
We resized
and
repositioned
the main
image as it
was too big
Using Photoshop
These tools
are used to
achieve
different
effects
For example this
tool is used for
cropping
Manovitch associates
new media with a
“creativity of selection”
– it is creative to
choose the right tool to
use.
Disadvantages
If you do not know how to use this
programme this can make doing you work
very time consuming
It is hard to know what tool is which
For some of the tools you will need a very
steady hand to use them well
Disadvantages
We found it very hard and time
consuming finding what font
we would like as there are so
many to chose from
We also
found it hard
to find the
right colour
We ended up working longer than we thought
due to theses limitations and therefore other
work had to suffer
New media
technology is not
always quicker or
more convenient!
Advantages of using
Final Cut Express
• We were able to cut and move our clips as we wished,
without risking losing any of our footage if we didn’t like
what we’d tried out as all the changes were reversible.
• This made us more experimental with changing around
the order of shots etc as we knew everything could be
returned to its original state at the click of a button.
One of the key advantages of
new media technology is that
it allows for reversibility –
changes made are not
permanent and this helps to
encourage creativity.
Manipulation of Images
• Being able to layer clips and audio
allowed us to see parts of the piece as
the final product i.e having the music
matched with the clips made it easier
to see how the final product would
look.
New media is experimental – you can
play around with material and use pre-
packaged effects to create ideas you
could not generate entirely by yourself.
Manipulation of Images
• The layering tool also allowed
us to put effects on images that
we used to make them look like
surveillance pictures.
• The effects also allowed us to
let the audience know that
certain scenes were
visions/hallucinations that
hadn’t yet happened.
Manipulation of Sound
• We were able to change the volume of our diegetic sound so the
character’s dialogue was louder than our background non diegetic
sound. This would have been a problem otherwise as some scenes
where the camera was far away it was hard to hear the sound.
• We were also able to increase the volume of the non diegetic
sound at different intervals to build up the suspense and then
abruptly cut it off at the end.
Evaluation of New Media
Technology for Evaluation
Blogger for Evaluation
● Blogger made it very easy to get
feedback on our work from different
sources by allowing views to make
comments on posts we had made.
● Anyone can comment and give you
feedback
● However the feedback was all from
media students so we missed out on the
ideas of the general public as they did
not leave comments.
New media has great interactive
potential; this potential isn’t
always realised in fact.
Filters
● You can see anyone
else’s work and use it
for inspiration or give
them feedback
● You can see anyone’s
work by clicking on
their name.
● You’re able to reply to
any comments
immediately/wherever
you are.
Constant Feedback Throughout
• We were able to constantly
update our blog with new
improvements we’d made
on our work and this
meant that we were getting
feedback at every stage
rather than just the end
when it may have been too
late to change things.
Constant feedback is a
vital aspect of new media
technology.
Choice of Format - SlideShow
● It was easy to create
collaboratively as a
group, we were able
to split up the work
load and then merge
everything together
into one slideshow.
● We were able to
share this slideshow
by uploading it to
SlideShare and
uploading the links
to our blog. Using a slideshow we were also able to
provide a lot of visual information so the
whole piece wasn’t solely-text based.
Choice of Format –
Audience Feedback
• We recorded a group
discussion evaluating the
usefulness and effects that
our audience feedback had on
our work. We then edited it in
Final Cut Express, adding in
images of what we were
talking about e.g. films etc.
• We felt that this was a good
format to chose for our
evaluation as we were able to
add extra necessary visual
pieces of information into the
recording to provide a better
idea of what we were talking
about.
Choice of Format – Contact Sheet
This way of
presenting work was
good for allowing us
to work collaboratively
(creating the contact
sheets on Photoshop)
and individually
(writing our own posts
about these sheets).
Choice of Format – YouTube Tutorial
This way of
presenting work was
good because it is an
established way of
giving and receiving
advice online and is
used by many
thousands every day.