Happy Birthday

PATA

But you are not 60

You are 20 with

40 years of experience

1950 2050

Quadruple

Bottom Line

Climate / Economic /

Social / Environment

Smart Tourism

Clean / Green /

Ethical / Quality

Paradigm Shift

Triple

Bottom Line

Economic / Social /

Environment

Triple

Bottom Line

Economic / Social /

Environment

Classic Tourism

Grow / Market /

Promote / Sustain

Classic Tourism

Grow / Market /

Promote / Sustain

Travel & Tourism

5 – 10%Economy

5% CO2

5% CO2

Trade

DevelopmentDevelopment

Jobs

InvestmentInvestment

Understanding

InfrastructureInfrastructureDomestic

80% Domestic

80%

Travel & TourismTravel & Tourism

Travelism

80%SMEs

Green Growth

CleanEnergy

DirtyEnergy

Tomorrow’s TourismTomorrow’s Tourism

• Product• Markets• Consumer• Supply Chain• Distribution• Brand• Investment

Sustainable Mobility

+Sustainable Destinations

+Sustainable Lifestyles

Education = Policy

Rethink

Refocus

Re-engage

Green Growth & Travelism Network

Happy Birthday

PATA

You are 60

with 40 years of Opportunity