happify!

www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

eden strategy institute

create happiness by appreciating & sharing the little things in life

WHO

1.9m busy PMETs &

Higher Ed in SG+ who

may neglect the little

things in life

HOW

HAPPINESS JOURNAL

GEOTRACKING

SHARING HAPPINESS

WHY

We’re not happy.

City operators don’t have

emotional data by locations.Let’s all boost

happiness!

LOCATION-BASED SOCIAL NETWORKING

DY

NA

MIC

HA

PPIN

ESS D

EVELOPM

EN

T

Positive Thinking

Mappiness

Gratitude &Happiness

Happiness Tips

Headspace

CBTRefereeBejewelled

: 598 ratings

Foursquare: 2,068 ratings

GratitudeJournal: 3,254 ratings

Live Happy:

347 ratings

Path: 2,193 ratings

Competitive Position

Possible revenue streams

• Free for first 100,000 downloads?

• Transactions (e.g. 1‐touch taxi booking to Happiness hotspots)

• Discount programs for Hotspots check‐ins

• Reward programs for loyal Happyfiers

• Sponsored banner (e.g. Google Doodles)

• Sponsored links

• Users agree to privacy settings

• ‘Live’ API (e.g. for early warning, service quality tracking)

• Trouble‐shooting (e.g. how traffic / healthcare / weather / energy consumption / cell coverage affects Happiness)

• Consulting:

• Competitive benchmarking

• Identifying new customer segments

• Customized Happiness Campaigns

• Service recovery

Stage I

Stage II

Stage IV

• Premium version:

• Skins

• Reminders

• Community

• Discounts, etc.

Stage IIIDATA PLAY


1. HAPPINESS PUSH: Prompts in your neighbourhood

Herd instinct

Savings

Convenience

Call to action

Happifyernear you!

Show Dismiss


2. HAPPINESS PULL: Looking for Happifiers?

Your own hotspots: Groupie or indy?


3. UPLOAD FORM: Noticing the Little Things

Altruism / Collectors’ obsession(Much more powerful than ‘Likes’!)

Scrapbooking function for creative expression

Link to socmed

Nudge genuine happiness


4. PATTERN LOGGING: Encourage positive behaviors

Positive reinforcement when auto-logging behaviour patterns


5. MY HAPPY JOURNAL: Relive my happiest moments


6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happy


7. MY HAPPY CIRCLE: Happifyers and Happifyees!


8. EXPLORE HAPPINESS: What makes everyone else Happy?

Get inspired to create Happiness Goals for yourself!


9. HAPPINESS REMINDERS: Happy remedials

Consistency principle

Needs fulfilment

Call to Happy Action (Call/mail)


10. It’s up!

www.edenstrategyinstitute.com/happy

happify!

Business

Transcript of happify!