H(app)athon project Committee bible (guidelines)

What We’re About Why Are We Doing This? Page 3 How Do We Want People to Play with Us? Page 5 What’s our Voice? Page 7 What do we Want People to Do? Page 9 Who are our stakeholders? Page 12 Challenges Page 17 Our Goals Overall Project Goals 0 TacJcal Project Goals Page 22 Opera2ons CommiLee Structure Page 23 Calendar/Deadlines Page 26 Budget Page 30 PR/MarkeJng/Crisis Page 34 Thank You Page 36

H(app)thon Project Bible 2

Why are we doing this?

3 H(app)thon Project Bible

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At the heart of our work, we (The CommiLee) are facilitators for others – to share our experJse, help others opJmize, and idenJfy resources when we don’t have answers. We’re here to help people join and benefit from our Mission of uJlizing emerging technology to improve human well-‐being and drive posiJve change.

H(app)thon Project Bible

How do we want people to play with us?


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We want people to share what brings their life meaning while we provide resources to help them opJmize their well-‐being. We want people to share the insights they’ve learned to bring holisJc and h(app)y value to the world.


What’s our Voice?


The Voice of the H(app)athon Project is passionate, whimsical, curious, and above all, inviJng. We never tell people what brings their life well-‐being, “happiness” or meaning – we ask them what they think and to help us change the world, for good.


What do we want people to do?


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Our first call to acJon (CTA) is for people to sign up for our mHIS survey. The results of the survey will form the backbone for the data to be used at our fist hackathon(s). It is the community’s involvement that validates our creaJng a globally crowdsourced Happiness Indicator and App.


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The two Cycles of our work (surveys/Hackathons) are created strategically so community parJcipants can first discover how well-‐being is measured via emerging/mobile tools, then opJmize throughout their involvement in our work.

This could only be an open-‐source Project inasmuch as we need global parJcipaJon. Well-‐being, as an economic and happiness Indicator, is culturally driven and cannot be mandated by any group or government.

Our purpose is always to Inform (point to experts on/off Commi4ee), Introduce (list resources on our Wiki/Site for people to op<mize) and Inspire (engage with personable, kick-‐ass content that earns interest and trust).


Who are our Stakeholders?


The “Happiness” Experts We’re focused on “well-‐being” which encompasses much more than emoJon or mood. Our messaging/markeJng should appeal to people who deal with the economic or scienJfic areas that include: •  SubjecJve well-‐being •  Economic well-‐being •  The physiology of happiness/well-‐being •  The psychology of happiness/well-‐being •  The study of meaning (in business and in life)


The Big Data Experts Big Data encompasses mulJple areas of technology and issues. Our messaging/markeJng should appeal to people who deal with the following types of issues: •  How to communicate privacy/idenJty issues around Big Data •  How to frame data sets/quesJons to obtain maximum/relevant insights •  How to frame insights to give greatest value to a/our community •  How Big Data is part of a larger cultural phenomenon than technology


Internet of Things/Emerging & Mobile Tech Community IOT is criJcal for our work as devices are now measuring and recording our acJons via mobile and other technology. Our messaging/markeJng should appeal to people who deal with the following types of issues: •  How sensors collect data – acJve, passive, where and how •  Interoperability of sensors/tech – how will everything work together? •  Cultural ramificaJons of data-‐driven design •  How IOT is part of a larger cultural phenomenon than technology


The Policy or Governance Community This is the most sensiJve area of our work – how do we communicate the sensiJvity around data collecJon/usage to the general public, and then frame our results in a way non-‐tech focused officials can best uJlize? •  Groups like The Sunlight FoundaJon would be an excellent partner •  Doc Searles and his work, re: data privacy should be reflected •  Our second cycle of work (survey/hackathons) will invite policy or

governance experts to join our work so we can ask them these quesJons


Challenges


Breaking down silos. When people ask us, “why should you be the ones doing this?” our answer is, “why-‐did you want to help?” For all of our stakeholder groups, there may be disagreements on methodology of research or theory.

Our moJvaJon is always to invite all groups focused on areas of our work into the conversaJon and then let our community weigh in to decide how to iterate our technology and ideas. A great deal of our value will come from introducing our key stakeholder groups to each other to move our vision from an idea to reality.


Our Goals


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Overall Project Goals Inform/Op2mize – Like it says in our Vision deck, “our product is our process.” There are hundreds of organizaJons collecJng data about well-‐being, building apps or launching studies about posiJve psychology. These people or organizaJons are never our compeJtors in any way – they’re collaborators if their pursuit is to help others opJmize and find well-‐being.


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Overall Project Goals

Build an App that acts as a ‘Mood Ring for the Planet’– While we’ve launched the idea of our Project, our first public events happen March 20th. This is the place where we’ll launch our Survey. The results of the Survey will also be used to form the Data we’ll use at our first hackathon(s). The culminaJon of our two cycles (this first one in March and one other) will be the release of a free App on March 20, 2014 at a large-‐scale conference in NYC.

While specifics of the App will be formed by Hackers and guided by the CommiLee, its basic funcJon will be to help a user idenJfy areas of well-‐being to be opJmized, see how they can help others nearby or around the world, and gauge the health/well-‐being of the planet’s well-‐being via real-‐Jme data visualizaJons.


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Tac2cal Project Goals

•  At least 25,000 subscribers to our mHIS Surveys (aggregate) by 3/20/2014. •  $250-‐400 worth of sponsorship to cover enJre budget. •  Twenty-‐five countries parJcipaJng in our work in some way. •  Ten or more organizaJons directly related to policy involved in our work. •  At least 10,000 downloads of our App by the end of 2014. •  Coverage via top media outlets that helps readers/viewers learn/opJmize. •  Enough posiJve momentum to conJnue the Project. •  Enough posiJve momentum to make our final Conference an annual event

•  Become the “TED” of well-‐being/emerging media


CommiTee Structure


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Oversight CommiTee •  John C. Havens (Founder, Chair) •  Sean Bohan (OperaJons Lead, Data/Privacy Sub-‐CommiLee Chair) •  Kat Houghton (Tech Lead, Research Sub-‐CommiLee Chair) •  Stewart Townsend/Carlos Somohano (Big Data Sub CommiLee and Global CoordinaJon Chairs) •  Alexis Adair (Wiki Master/BaseCamp and Internal DocumentaJon CoordinaJon

Structure •  JCH leads overall Project, Vision. Coordinates with Oversight CommiLee and Sub-‐CommiLee Chairs •  SubCommiLee Chairs responsible for seong meeJngs, coordinaJng tasks, and maintaining calendar/objecJves •  Global OperaJons:

•  Sean to help JCH coordinate SubCommiLee meeJngs, sponsorship, Hackathons •  Kat to coordinate all technical aspects of Project and drive Research operaJons for surveys

•  Kat to work with Sean, Carlos and Stewart, re: coordinaJon of survey data for hackathons •  Global CoordinaJon:

•  Stewart/Carlos to coordinate with JCH on process/approvals for new Happathon/Hackathons (TBD) •  Sponsorship or other Monies:

•  See Budget secJon


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Sub-‐CommiTees

•  Research. Kat Houghton, Chair. •  Members -‐ Jon Hall, Margie Morris, Mary Czerwinski, Laura Musikanski, Neal Lathia, Kalev Leetaru, Adam

Laughlin, Stewart Townsend, Carlos Somohano, JP Rangaswami, Susannah Fox, Alexis Adair

•  Big Data (QuanJfied Self/Internet of Things) Stewart Townsend, Carlos Somohano, Chairs. •  Members – Sean Bohan, Ernesto Ramirez, Kalev Leetaru, Adam Laughlin, Neal Lathia, KonstanJn Augemberg

•  Data/Privacy. Sean Bohan, Chair. •  Members – ScoL L. David, John Clippinger

•  Marke2ng. John C. Havens, Chair. •  Members – David Richeson, Amber Melhouse, JaNae Duane, Stan Stalnaker, Tim Leberecht, Eiji Han Shimizu,

William Hoffman, Kim WhiLemore.

•  Financial Oversight. Chair, TBD. •  3/20/2014 Conference. Chair, TBD.


Calendar/Deadlines


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Cycle One •  12/28/2012 – PROJECT LAUNCH. Press release, Mashable arJcle, temporary site launched. •  1/21/2013 – MHIS COPY COMPLETED. Final quesJons/answers ready for ilumivu app. •  1/22/2013 – 3/20 Eventbrite URL’s completed, invitaJons begin to get sent. •  1/21/2013 – PARTICIPANT OPT-‐IN LANGUAGE DRAFTED. Opt-‐in language for approvals. •  2/22/2013 – mHIS DRAFT COMPLETED. WriLen copy approved by research/Big Data Teams. •  3/4//2013 – mHIS COMMITTEE TESTING. Up to two-‐week trial to work out bugs. •  3/20/2013 – HAPPATHON EVENTS TAKE PLACE. NYC, London, Tokyo. •  3/20/2013 -‐ mHIS Survey released at 3/20 Events •  3/20/2013 – Partners to post survey app/link release link to build parJcipaJon


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Cycle Two •  TBD


Budget


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$350,000 (USD)*

•  $10,000 – upfront fees for website/designer, LLC formaJon, press release •  $40,000 – total fees for London/NYC happathons on 3/20 (food, venue, insurance) •  $100,000 – total fees for hackathons in Cycles one and two (at least one hack/cycle) •  $50,000 – tech fees (staff, development) for creaJon of H(app)athon App (released 2014) •  $100,000 – total fees for large-‐scale conference on 3/20/2014

•  Food, venue, insurance, promoJon, on-‐site staffing, potenJal fees/travel for speakers, more TBD

•  $50,000 – staffing fees (JCH, community manager, others TBD)

*All fees are rounded up to represent our ‘dream budget’ and provide buffer for unforseen expenses


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Financial Oversight

•  Happathon, LLC – Covers basic org needs – legal, sponsors can write checks, etc. •  CommiLee needs a CFO type for budget so JCH/Members have oversight. •  Specifics TBD and voted on, but monies collected for Happathon project in general:

•  Pay previously agreed upon budgetary costs/fees •  Where overages occur, monies put into main Happathon budget for future •  ExcepJon is when approved CommiLee Franchisee secures sponsorship

•  Overages in this case – 50% go to main Happathon budget, 50% to Franchisee

•  For monies collected over total budget of $350,000: •  50% goes to Happathon budget for 2015 Conference, 25% towards a Happathon fund

(prizes at future events), 25% for CommiLee Party/Offsite Event


PR/Marke2ng/Crisis


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PR/Marke2ng/Crisis

•  The MarkeJng CommiLee will create a MarkeJng Plan for the Project TBD. •  PR Wise, we will be seeing in-‐kind PR help to help secure media placements and guide our

overall messaging. •  Crisis – In the case of any messaging or other Crisis, John C. Havens should be contacted

immediately as primary spokesperson for the Project.


Thank You.


This CommiTee is telling the world how to be H(app)y.

Thank you.


H(app)athon project Committee bible (guidelines)

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