Hand’s On Social Media
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Transcript of Hand’s On Social Media
![Page 1: Hand’s On Social Media](https://reader036.fdocuments.in/reader036/viewer/2022070517/58d157311a28ab41128b639d/html5/thumbnails/1.jpg)
HANDS-ON SOCIAL MEDIA
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DID YOU KNOW…
• There are over 900 social media channels?• Are you using…
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SOCIAL MEDIA NOMENCLATURE
• Conversation map• Creative Commons• SoLoMo• Subreddit• +1• /r/• Empowerment model
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NOW THAT I HAVE YOUR ATTENTION
• We’re only here to talk about two things:
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WHY USE FACEBOOK?
• Over 1 BILLION users• Allows anyone over 13 with an email address to join• Let’s you interact with your audience like never before• Lots of under-the-hood tools that lets you target posts for
your audience• Ads!
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• Important facts about Facebook:• Monthly active mobile users: 1.31 BILLION• Daily active mobile users: 844 million• Monthly active mobile-ONLY users: 655 million• Percentage of users that ONLY login from mobile: 44%• Average time spent monthly per user: 14 hours• Amount of time that Americans collectively spend on Facebook mobile app monthly:
335,000 years• Yikes
Source: http://expandedramblings.com/index.php/facebook-mobile-app-statistics/
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TESTING THE TERRAIN
• 44,880 Reached• 649 Link clicks• 29,776 Reached• 1,216 Link clicks
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THE POINT IS…• A LOT of your audience will be looking at your posts like this:
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OTHER THINGS TO KEEP IN MIND
• Photos + link are king
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OTHER THINGS TO KEEP IN MIND
• Know your audience
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OTHER THINGS TO KEEP IN MIND
• Know when your audience is on
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OTHER THINGS TO KEEP IN MIND• People expect you to respond QUICKLY
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OTHER THINGS TO KEEP IN MIND• People expect you to respond QUICKLY• Facebook now keeps track of how fast and responsive you are• How good are we at HSLDA?
•
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POSTING IDEAS
• Set up a Google news alert for any news related to you (for example, “homeschool”, “HSLDA”, “Michael Farris”)• If you have a blog, take advantage of tooting your own horn!• Speaking of blogs, there are plenty of homeschool bloggers out
there (including ours)• Videos, memes, tips• Keep note of what’s “trending”…
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THE IMPORTANCE OF TRENDING
• Did you know today is “National Punctuation Day”?
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THE IMPORTANCE OF TRENDING
• Oftentimes, there will be a #hashtag associated• #MayThe4thBeWithYou
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#MAYTHE4THBEWITHYOU
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WHY SHOULD YOU CONSIDER INSTAGRAM
• It’s growing fast• Completely mobile• Pictures are worth a thousand words• It’s cool with the kids these days• Washington Post reports that teens are ditching Facebook for
Instagram at a rate of a million per year
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• Important facts about Instagram• Monthly active users: 300 million• Daily active users: 75 million• Percentage of Instagram users under 35: 90%
Source: http://expandedramblings.com/index.php/important-instagram-stats/
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TYPES OF PICTURES
• Funny (memes)• Behind-the-scenes• Reposts• Important days• Promotions
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#MAYTHE4THBEWITHYOU
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CONS OF INSTAGRAM
• It’s essentially mobile-only, meaning you can only post from a phone• If you have another device, use it!
• You can’t use links other than your profile link• Many users will say “click link in profile to see more”
• The nature of your organization might make it difficult to continually post pictures• This is where reposts and funny memes come in handy
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LOOKING AT FACEBOOK ADS
Total CA VA PA NY OH
Total and 1000 Range
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LOOKING AT FACEBOOK ADS
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SERENDIPITY
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QUESTIONS?
ANYONE WANT TO VOLUNTEER THEIR FACEBOOK PAGE FOR STUDY?