Hands 2013
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Transcript of Hands 2013
Hands 2013
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Welcome to Hands
Hands, the largest mobile ad network in Latin America, is part of Pontomobi and is structured to offer its customers the best in mobile advertising. Its focus is on relevant and creative advertising in different formats; innovative campaign models; and cutting-edge technology.
Hands network is divided into two major segments: the Premium Network and the Blind Network. The first is built by national and international partners widely acknowledged in the market and with great audiences, while the second is composed by small partners.
Creative advertising for mobile devices. Relevant to audiences on the move.
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3G
*
47 million
EDGE12 million
538 million impressions*a month in Brazil
59 million people access mobile internet
Brazilian market data:
AudiencePremium inventory with the Brazilian audience
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Regional
Operators WI-FI
Frequency and times
Apps and/or websites Clusters
Kind of deviceOperating System
TargetingThis inventory allows segmentation:
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Premium Mobile NetworkTop publishers by segment
News - 29 million impressions / month
Among others…
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Rede Premium Mobile
Entertainment - 37 million impressions / month
Entre outros...Among others…
Top publishers by segment
Social - 332 million impressions /month
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Rede Premium Mobile
Sports - 31 million impressions / month
Among others…
Among others…
Top publishers by segment
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Rede Premium Mobile
Technology - 61 million impressions / month
Among others…
Young people - 194 million impressions /month
Top publishers by segment
Men - 112 million impressions / month
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Rede Premium Mobile
Women - 89 million impressions / month
Among others…
Top publishers by segment
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FormatsScalable performance formats for the best rich media experience.
Mobile Banner
216 x36 px
300x50 px
168x28 px
120 x20 p x
Customized HTML5
Push Notification SMS Broadcast
Expandable Rich Media
Rich Media Video
Improved Landing Page
Special projects and sponsors
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The perfect combination of performance and results, this simple piece offers you several opportunities, such as:
Mobile Banner
Click to Landing Page
Click to Video
Click to SMS
Click to Call
Click to Lead
Click to Map
Click to Facebook
Creation Guidelines: Hands.com.br/Hands_OneSheet_Banner.pdf
Click to Download
Expandable banner
Transition effects
Scratch-off
Vídeo Banner
360º degree viewing
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Rich mediaIn mobile advertising, RICH MEDIA pieces have the highest level of user engagement. With the increasing penetration of smartphones, the use of this technology provides many opportunities.
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Landing PageAs part of the media pack, in case the advertiser has no mobile property, we will produce a mobile landing page*, with no additional cost, which will appear in response to clicking. *Optimized for all versions of smartphones the layout to be used as reference must be sent by the agency and/or client.
Video gallery
Route tracing
GeolocationPhoto gallery
Contact forms
Accelerometer 3D
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Custom HTML 5HTML 5 is a highly customizable language used to develop and deliver web content. With it, it is possible to develop mini-applications, such as games, using the devices accelerometer, for example. In addition, there is the advantage of easy integration with the existing content.
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With push notifications, we have real-time access to consumer preferences and habits, being able to send messages by time, segmentation, etc.
Push Notifications
Geolocation
Habits
Time
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Through SMS Broadcast, we can send to users, simultaneously, marketing messages with many possible returns:
SMS Broadcast
Click to Landing Page
Click to SMS
Click to Call
Click to Map
Special Projects
Angry Bird Rio
Angry BirdsAngry Birds
Star Wars
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We established an agreement with Rovio, for exclusivity in the marketing of ad spaces on Angry Birds games, including banners, different rich media formats and pre-roll video ads.
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We have several published proprietary apps with specialized content, and a loyal and segmented audience, where ads may be placed.
Sponsors
National Soccer Championship
(Brasileirão)
MMAAirport Guide
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1%
Guaranteed minimum CTR Detailed reviews with weekly reports
EvaluationIntelligent delivery to ensure the best results.
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Márcio Sales [email protected]
AdOps
Daniel Siarkovski [email protected]
Creativity and Guidelines
Zaza Sales [email protected]
Alliances and partnerships
Contact
