Handmade Community
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Transcript of Handmade Community
What is Blonic?
• Have you anytime felt special?• Marketplace• We help disegners• Ecommerce• Photo report• Body Point
A new paradigm
1. A new reality, do we really know it?
2. How does it affect to designers and craftmen?
3. How can we prepare ourselves?
Title
Text
Do we belong to it?
Title
Changes in the way we communicate
From the old phone to the social networks and WhatssappWe communicate in a completely different way
Changes on the shopping habits
Everything at just a click
E-commerce has exploded in Spain
11,8 million bought over the last year
14% shop online on a
regular basis
27 mill internet users 16- 55 years
old
E-commerce has exploded in Spain
Fashion is growing on the total e-commerce
Technology 21%
Fashion 34%
Tickets 14%
E-commerce has exploded in Spain
49% buys more than a
year ago
62% ask for more digital
innovations to the shops
42% who doesn´t buy online today will do soon
Changes on the payment methods
We are witnessing a revolution on the payment methods (Paypal, Bitcoin, Google Wallet, …)
Largest selection of products and services
Exponential increase in product offering, expertise and portfolio of new customers
Changes in the distribution pattern
From old trucks to drones
Changes in the advertising world
From paper to digital multi-divice
What can we do with so much change?
Text
For sure we can´t continue as before
A new reality we can´t ignore
… but we can cope with different levers
Marketing
Trainning
DistributionProduct
Loyalty
From the marketing point of view
Ideally we should work in the four areas
Social Networks Search
Email Display
From the social networks point of view
• Having presence in major Social Networks
• Be constant in time
• Add value to content
• Follow influencers
• Analyse how my audience behaves
From the search point of view
• Realizar campañas segmentadas
• Analyse permanently ROI
• Use several search engines
• Study well competition
• Why not do campaigns out of Spain?
From the email mk point of view
• Use reliable databases
• Use promotions in order to incentivize leads
• Analyse return on sales
• Space campaigns in time
• Be careful with duplicates users
From the display point of view
• Do micro campaigns
• Try segmenting
• Search niches
• Define the goal of the campaign
• It helps us to build brand awareness (no sales)
From the distribution point of view
• Include shipping cost in the final price
• Fast shippping product
• Facilitate the return of the product
• Clearly state policy changes
• Offer alternatives to change
From the training point of view
• Take courses online or in person
• Read news and case studies
• Renew constantly
From the product point of view
• Design original products
• Assuring quality of raw materials
• Respect the environment
• Making quality photographs
• Label describing the product
Quality of pictures
BAD QUALITY GOOD QUALITY
From the client loyalty point of view
• Implementation of a CRM system
• Encourage frecuency of shopping (birthdays,…)
• Facilitate product return
• Participate in shows and events
• Establish ongoing communication over time
Is that clear enough?
Thanks
