Hana Kunovjánková * How to Create an Advertisement.
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Transcript of Hana Kunovjánková * How to Create an Advertisement.
![Page 1: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/1.jpg)
Hana Kunovjánková
*How to Create an Advertisement
![Page 2: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/2.jpg)
*Contents
*Picture description
*Pre-reading discussion
*Post-reading discussion
*Resources
![Page 3: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/3.jpg)
*Picture description: Picture A
![Page 4: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/4.jpg)
*Picture description: Picture B
![Page 5: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/5.jpg)
*Pre-reading discussion
*Is there an advertisement that really annoys you? On the other hand, is there an advert that you find quite inventive?
*Can you name some places where people can see various advertisements?
*Do commercials bother you when watching something on TV?
![Page 6: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/6.jpg)
*Is there an advert that used to be very popular some time ago and you still remember it? Why do you keep it in mind?
![Page 7: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/7.jpg)
*Post-reading discussion
*Do you think the profession of advert making would be suitable for you? Why? Why not?
*In your opinion, what is essential for a person who creates adverts as far as his or her qualities are concerned?
*Would you say it was easy to make up a catchy advertisement? Explain.
![Page 8: Hana Kunovjánková * How to Create an Advertisement.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649ebb5503460f94bc4212/html5/thumbnails/8.jpg)
*Resources
*Coca-Cola: Soubor:Cocacola-5cents-1900 edit1.jpg. In: Wikipedia: the free encyclopedia [online]. San Francisco (CA): Wikimedia Foundation, 2001- [cit. 2013-03-23]. Dostupné z: http://cs.wikipedia.org/wiki/Coca-Cola
*File:Hangul advertisement.jpg. In: Wikimedia Commons [online]. 2010, 2011 [cit. 2013-03-23]. Dostupné z: http://commons.wikimedia.org/wiki/File:Hangul_advertisement.jpg
*How to create an advertisement: Image:IMG_4402.jpg. In: Wikihow: the how to manual that you can edit [online]. 2007 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Create-an-Advertisement
*How to Get Free Advertising: Image:Gibson and Pepsi.jpg. In: Wikihow: the how to manual that you can edit [online]. 2009 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Get-Free-Advertising
*How to Identify Persuasive Techniques in Advertising: Image:Stop'n Grow Advertising Bag.jpg. In: Wikihow: the how to manual that you can edit [online]. 2008 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Identify-Persuasive-Techniques-in-Advertising