Hana Kunovjánková

*How to Create an Advertisement

*Contents

*Picture description

*Pre-reading discussion

*Post-reading discussion

*Resources

*Picture description: Picture A

*Picture description: Picture B

*Pre-reading discussion

*Is there an advertisement that really annoys you? On the other hand, is there an advert that you find quite inventive?

*Can you name some places where people can see various advertisements?

*Do commercials bother you when watching something on TV?

*Is there an advert that used to be very popular some time ago and you still remember it? Why do you keep it in mind?

*Post-reading discussion

*Do you think the profession of advert making would be suitable for you? Why? Why not?

*In your opinion, what is essential for a person who creates adverts as far as his or her qualities are concerned?

*Would you say it was easy to make up a catchy advertisement? Explain.

*Resources

*Coca-Cola: Soubor:Cocacola-5cents-1900 edit1.jpg. In: Wikipedia: the free encyclopedia [online]. San Francisco (CA): Wikimedia Foundation, 2001- [cit. 2013-03-23]. Dostupné z: http://cs.wikipedia.org/wiki/Coca-Cola

*File:Hangul advertisement.jpg. In: Wikimedia Commons [online]. 2010, 2011 [cit. 2013-03-23]. Dostupné z: http://commons.wikimedia.org/wiki/File:Hangul_advertisement.jpg

*How to create an advertisement: Image:IMG_4402.jpg. In: Wikihow: the how to manual that you can edit [online]. 2007 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Create-an-Advertisement

*How to Get Free Advertising: Image:Gibson and Pepsi.jpg. In: Wikihow: the how to manual that you can edit [online]. 2009 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Get-Free-Advertising

*How to Identify Persuasive Techniques in Advertising: Image:Stop'n Grow Advertising Bag.jpg. In: Wikihow: the how to manual that you can edit [online]. 2008 [cit. 2013-03-23]. Dostupné z: http://www.wikihow.com/Identify-Persuasive-Techniques-in-Advertising