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EURO DISNEYLAND VENTURE

CASE STUDY

WALT DISNEYCOMPANY 

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CASE STUDY

HISTORY 

• For more than nine decade! the nameWa"t Dine# ha $een %reeminent in the&e"d o' 'ami"# entertainment(

• Dine# )a 'o*nded on Octo$er +,! +-./!$# Wa"t Dine# and Ro# O( Dine# a theDine# 0rother Cartoon St*dio! andeta$"ihed ite"' a a "eader in theAmerican animation ind*tr# $e'ore di1eri'#in2 into "i1e3action &"m%rod*ction! te"e1iion! and theme %ar4(

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THEME PAR5S ANDRESORTS

Dine#"and )a 'o*nded a a in2"e %ar4  $# Wa"t Dine# and o%ened on 6*"# +7!+-88 in Anaheim! Ca"i'ornia(

It ha 'o""o)in2 theme %ar4• The Wa"t Dine# Wor"d Reort o%ened 

Octo$er +! +-7+ in La4e 0*ena Vita! F"orida! )ith the

Ma2ic 5in2dom theme %ar4 and threereort hote"(• To4#o Dine# Reort! "ocated in Ura#a*

! Chi$a! 6a%an! o%ened A%ri" +8! +-9/(

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CONT:

• Dine#"and Pari! Dine#; econdreort com%"e< o*tide theUnited State! o%ened on A%ri" +.!

+--.! a the E*ro Dine# Reort(• Hon2 5on2 Dine#"and Reort!

Dine#; &'th reort and it econd in

Aia! o%ened Se%tem$er +.! .==8(• It )i"" o%en it one reort in Shan2hai!

in '*t*re in the #ear .=+8 and it

name )i"" $e Shan2hai Dine# Reort(

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DISNEYLAND PARIS

It i "ocated in Marne3"a3Va"">e in the *$*r$o' Pari! France! it 'eat*re t)o theme %ar4!a 2o"' co*re! an entertainment com%"e< and 

i< Dine# reort hote"( It i maintained andmana2ed $# E*ro Dine# S(C(A(! a com%an#%artia""# o)ned $# The Wa"t Dine# Com%an# )hoe toc4 i traded on E*rone<t( It

%ro%ertie it on ?!-?= acre @.=(= 4m.

B! "andare di1ided into %ar4! ho%%in2 center! and"od2in2

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WHY THEY CHOSE PARISFOR THEME LAND

The# choe Pari 'or theme "and 'or'o""o)in2 reaon• The %"ace the# choe! Marne3"a3Va""e 

!i one3&'th the ie o' Pari ite"' • Marne3"a3Va""e i "ocated in an idea"

2eo2ra%hic "ocation ince it i .= mi"e@/. 4i"ometerB d*e eat o' the center

o' Pari• Marne3"a3Va""e i ha"')a# $et)een

the t)o internationa" air%ort o'  Or"# 

and Roi#3Char"e3de3Ga*""e(

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CONT:

• Marne3"a3Va""e i ha"')a# $et)eenthe t)o internationa" air%ort o'  Or"# and Roi#3Char"e3de3Ga*""e(

• The French rai")a# re2iona" e<%renet)or4 connect Marne3"a3Va""e )ith the Pari metro #tem

• There are maor hi2h)a# near$# thearea

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ERRORS OCCURED

• O%timitic A*m%tion• 0*d2et 3 0rea4er•

E*ro%ean Receion• Rea" Etate Mar4et• O%erationa" error•

La$or cot• Stan2 and Trainin2

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CONT:

• C*"t*ra" I*e• C*"t*ra" O%erationa" Error•

Per3ca%ita %endin2• Interet Rate• Mar4etin2•

Comm*nication• Con1ention 0*ine

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THE RESOLUTIONS

• Dine#J Rec*e Pac4a2e• Dine#"and Pari•

Do)niin2• Mar4etin2 Chan2e• La$o*r Di%*te

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THAN5 YOU