Hamsteck Marketing Plan

8/8/2019 Hamsteck Marketing Plan

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HAMSTECH


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COMPETITORS AND MARKET ANLYSIS

Try not to become a man of success,but rather try to become a man ofvalue.

HAMSTECH


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Competitors

National Competitors-

National Institute of Fashion Technology

National Institute of Fashion Design

Local Competitors-

Abids Lakhotia Institute of Art & Design

Classic Fashion, Textile Designing and FineArts Centre


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NIFT

Strengths-

Set up under Ministry of Textiles India

Strong presence since last 25 years

13 Branches in nearly all the main cities ofIndia

Scholarship and reservation forunderprivileged and deserving students

Member of "Fashion school foundation ofworld


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Courses Provided by NIFT

Fashion design,

Garment manufacturing technology

Apparel marketing

and Merchandising


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Strategies by NIFT

Ads in newspaper and magazines

Big fashion tycoons are as Visiting and onlinefaculty.

During promotion more focus on being part ofMinistry of textiles.

Localize ads to get local taste .

National presence in all the big cities and

now focus second tier cities to cater themarket.


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Reasons behind being No. 1

More Advertisement in Study magazinesand News dailies.

Supported by Government.

Big budget

Quality education

More focus on market trends and Local

trends as wellTaking students for special classes with

big people in industry.


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Reasons behind beingNo. 1 Highly developed teaching tools.

More focus on looking in to the creativity ofstudents instead of Teaching more and more.

Providing more practical classes. Providing competitive environment where

student could see and match the level withother institutions.

Abid L kh ti I tit t f


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Abids Lakhotia Institute ofArt & Design

Promoting through hoardings and banners . Pump lets to the walking people

Paper Ads in The Hindu, Times of India and Eenadu.

Low Fees structure in comparison to other institutes

More focus on cost efficient process of promotion. Limited courses to reduce the cost of faculty.


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Classic Fashion,Textile Designing and Fine Arts Centre

Running no. of courses Fashion Designing, Textile Designing,Cooking, Baking, Beautician, Fine Arts.

They claim to give timing for joining and class anytime which isconvenient to student.

No deadline, no issue to have full no. of student to start theclasses . Even they can start classes with one student.

Genuine fee structure according to the facilities.

Promoting through banners and hoardings


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Classic Fashion..

Paper ads in Sakshi , The Hindu, Times ofIndia and other papers.

More focus on quality education. No marketing of institute.( In-house

Marketing)

Strong presence in the market since last 16

years


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HAMSTECH


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Branding

A carefully developed brand strategy will enable youto transform your products and services into powerfulbrands, create new brands for your target markets,and position your brand in the competitive marketplace-

Appeal to a high revenue potential need or market Be Unique Be Consistent Be a powerful motivator for potential and existing

customers


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Hamstech Tagline

Keeping a Tagline which reflects the uniqueness ofinstitute. Like

Where fashion arrives first,

We give the way to think with uniqueness ,

where new and unique fashion are routine work, Looks different , feels better and creates unique.,

Eye blinks and fashion changes at Hamstech.


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STP

Segmenting,Targeting

Positioning


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Segmenting

We can segment our potential studentsaccording to the colleges running inHyderabad .

Like Colleges like Villa Marry and Bhavan,s

they have good potential students.

Places like Banjara Hills and Jubilee Hillsare more potential.


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Targeting

Class 12th pass students.

Families which have annual earningmore than 3Lacs.

Good colleges of Hyderabad


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Positioning

Should look for a new positioning like-

Eye blinks and fashion changes atHamstech, means place where fashion gets a

new face everyday. Entrance test passed students will be given

some scholarship

Online classes by big fashion designer


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Logo of Hamstech

Logo should reflect how do we match our self withnew trends in market of fashion.

Logo should have vibrant color combination inthat.

Easy to understand.

It must have some image of human which couldgive a feel of fashion in practical.

It should have message of continuity.


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Strategies to Excel theMarket Sponsorship of annual functions of Professional andTechnical colleges.

Some games should be held at Inter colleges to get theattention

Target 12th passed student through Bulk SMS services.Target more to local market and try to get edge over

local competitors .

Big Hoardings near main bus stands like

Mehadipattanam and Lakdi ka Pool.


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Marketing Strategies

Referral benefits to existing student.

Giving autographed things to thestudents by big designers and people in

the industry. Nameplates to the students with the

background of Hamstech.

Local preference of style in sitting planin the class.


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Promotional Strategies

Target showroom of big brands wherefashionable new generation visits , wecan keep promotional material there.

Organizing some activities at the Bigshopping malls and give some gifts.

Our own fashion store where we will sell

clothes designed by our own students


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Retail fashion Store NamingHamstech

We should have a store where we can sell the apparelsdesigned by our own students.

In the store we should have all the apparels very muchaffordable initially , so that we can attract more people

for visit.Window display should be done in attractive way .

This is a very much prevalent way to promote thecompany it has been done by so many big designers


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Conclusion Part

NIFT is the market leader in Hyderabad .

If company is promoted in Newspapers and TV then it canget good hold in local market.

Average awareness in the market for Hamsteck.

Local market is RED OCEAN, so needs to create betterpositioning .

Teaching staff should be trained with the new trends

New tools should provided to match the level.


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Sayonara

Hamsteck Marketing Plan

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