Hamilton County Business Magazine August/September 2010

Focus: Education/Workforce Development

August/September 2010

Innkeepers offer Hamilton County Hospitality

Plus...Tourism Grows in Tough Economy Hamilton County University? The Limits of Social Media Marketing

Ed and Nancy Cohee,Frederick-Talbott Inn

“SHAKEN NOT STIRRED” Martini Party

3Hamilton County Business Magazine/August • September 2010

Please send news items and photos to [email protected]

Submission does not guarantee publication

Subscription $20/yearTo subscribe or advertise, contact Mike Corbett at

[email protected] 2010 Hamilton County Media Group.

All rights reserved.

Creative DirectorMelanie Malone ~ [email protected]

CorrespondentsShari Held ~ [email protected]

Deb Buehler ~ [email protected] Tyree ~ [email protected]

Rosalyn Demaree ~ [email protected] Yoder ~ [email protected]

Photo Credits ~ Mark A. Lee, Great Exposures, Goldberg Photography, Fishers; Melanie Malone

w w w. h a m i l to n co u n t y b u s i n e s s . co mPublished six times per year by the Hamilton County Media Group

PO Box 502, Noblesville, IN 46061 • 317-774-7747Editor/Publisher

Mike Corbett ~ [email protected]

ContributorsDavid Heighway ~ [email protected]

Emmett Dulaney DBA ~ [email protected] Slaughter ~ [email protected]

J. Michelle Sybesma ~ [email protected] Pomprowitz ~ [email protected] Hawke ~ [email protected]

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August • September 2010/Hamilton County Business Magazine4

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Entrepreneur

Michelle’s Got It Covered

Interview

Management

Personal Finance

Ear to the Ground

News

Dining Out

Chamber

Hamilton CountyHistory

Business Resource Directory

Cover photo by Mark Lee, Great Exposures Feat

uresAugust/September

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The Frederick Talbott Inn is one of four Hamilton County Bed and Breakfasts

Tourism Pumps Local Economy

The Higher Education Gap

22 Student Business Plan Winners

20 Mission of Love for Fishers Innkeepers

Editor and Publisher

We are entering our third year with this edition, so let me take this oppor-tunity right up front to thank our advertisers who have made this endeavor possible. We know you have to spend your marketing dollars carefully in this economy. That you choose to spend them here is truly humbling and encouraging. Thank you.

As this venture continues to evolve we are adding a couple of new features this time around. Michelle Sybesma has contributed occasional columns over the past two years and has this burning desire (and considerable ability) to solve various business problems. A brainstorming lunch resulted in a Q&A format we’re calling “Michelle’s Got It Covered.” Her initial online call for questions resulted in some interesting queries and she tackles them on page 8. She will take on new ones in future editions, so join in with your problem. Her email address is at the end of her column.

We also debut a feature we’re calling “Ear to the Ground.” Ever drive by a construction site and wonder what’s going up there? I do it all the time so this is an effort to help satisfy my curiosity. This will be a place where you can learn about some of the more interesting economic development projects in the county, large and small, emphasizing ones you probably haven’t heard of yet. We can’t cover them all but we’ll get in as many as we can and you are invited to contribute. Send info and photos to [email protected].

Our features include a look at the county’s tourism industry, which has done well during the recession. And if you have ever thought about entering that industry by opening a bed and breakfast when you retire, you’ll want to read our profile of Ed and Nancy Cohee, who did just that.

Our focus topic is education, and our main story is a review of the effort to establish a Hamilton County-based college. We have a number of fine higher education options in the county, but no college is actually based here. Some people would like to change that. Also, Hamilton Southeastern’s superintendent is floating a unique collaboration that would be the first of its kind in the nation. Two promising initiatives, and two reasons it’s so great to be living here and contributing to the discussion.

Did I mention we’re a darn good marketing vehicle? Hey, I’m the lead sales guy here and my publisher (that’s me) would be disappointed in me if I didn’t at least bring it up as we approach budgeting season. If your custom-ers and prospects are other business people, this is a great way to reach them. We’re local, we’re relevant, we’re well-read, and we give great customer service. Keep us in mind as you work on that market budget for next year.

Mike Corbett

Letter from the Editor/August • September 2010

Mike Corbett/Editor and Publisher

Hamilton County Business Magazine/August • September 2010 5


The Connected Life of Rich Raven Or How We Discovered the Limits of Social Media Marketing

Emmett Dulaney

Entrepreneur

Despite its current popularity, social media is not right for every product, as there are rarely one-size-fits-all solutions to any marketing effort. Recently, I was confident I had identified the perfect product for such a campaign: an entrepreneurship camp for high school students in central Indiana. The summer of 2010 marked the second year Anderson University offered such a business camp at no cost to attendees and with an average $100 cash prize for each student attending, thanks to the generosity of the Coleman Foundation and the Falls Departmental Initiative fund.

Our biggest challenge was how to reach area high school students (that ideal iGen supposedly plugged in 24/7) to make them aware of the opportunity. We decided to use YouTube and Facebook to drive traffic to the website and the application forms. While the website arguably does not fit the definition of social media, it is too important to not mention. The results differed from those expected. Here are key elements of the cam-paign and the outcome.

The WebsiteFor last summer’s inaugural camp, we cre-ated a primitive set of web pages and posted them in a directory beneath an existing site. This year, we acquired the domain Entre-preneurshipCamp.com and the site was designed with a clean slate, using ideas and input from as many web-savvy individuals as possible. Not only were the forms easy to find, but there were scrolling photos from

last year’s camp, videos from the winner’s pitched product, and so on.

YouTubeFor the video, several minutes were taken from the movie The Downfall – a German-language film of Hitler’s last days. While few ever saw this movie when it was released, scenes from it became an internet sensation with hundreds turning it into parodies. A sequence of Hitler angry in the bunker was subtitled to make it appear as if he were fuming because youth were choosing to go to AU instead of the camps he was offering.

We wanted it to come across as funny to those who were searching for the camp’s in-formation, and generate some additional buzz among aficionados of this film’s parodies.

FacebookThe idea for the Facebook component of the campaign was to create someone who area high school students would add as their friend and who could talk to them about the camp. After trying to register names such as Mr. Moneybags and a number of others - and being barred from so doing by Facebook - we settled for Rich Raven, the surname an homage to the mascot for Anderson University.

Once Rich was on Facebook, he added a single high school student in the area, which then prompted Facebook to recommend other friends. Within a short time, Rich had over 500 friends from area high schools (and a number of others who requested to be his

friend but were outside the demographic – not in high school, over 30, etc.). Even though the only messages this fictitious character sent were about the camp, he was still invited to open houses, asked to meet at area eateries, and so on. In addition to the generic postings sent to all, Rich occasion-ally sent a personal message to each of his friends while still staying true to task (“Evan – congrats on making Eagle Scout! Can I look forward to seeing you at the Entrepre-neurship Camp this summer?”)

The ResultsFirst the website: while we were delighted to have snared the domain Entrepreneur-shipCamp.com, it turns out it can be rather difficult to spell. At one point, Greg Heber-ling – one of the two faculty involved in the camp – was speaking before a church youth group when he pulled out a $20 bill and offered it to the first person who could spell the website. Many attempted – even an adult counselor – and it became embarrassingly apparent that “entrepreneurship” can prove challenging. If you can’t spell the site, you reduce the odds of visiting it….

Second – the video. Our timing could not have been worse. Despite The Downfall’s long time presence on the internet, the film’s owners decided during our campaign to stop all use of it and YouTube pulled our

Greg Heberling shares with high school students at the AU Entrepreneurship Business Camp.

…while we were delighted to have snared the domain EntrepreneurshipCamp.com, it turns out it can be rather difficult to spell.

video from view. While I’m tempted to say that it really hurt us, the truth of the matter is that prior to being pulled, the video was not being viewed in sizable numbers. Appar-ently, few high schoolers search You Tube for Hitler rambling about a business camp at AU.

Third – Facebook. While Rich Raven proved quite popular online, only one student who attended the camp actually was a Facebook friend. That student reported that he had al-ready heard of the camp before and decided to attend on the basis of a discussion with an attendee from the previous year and not be-cause of anything involving Rich (interest-ingly enough, though, the communication that transpired between this student and the past attendee took place through Facebook).

Going ForwardWhile we could have implemented it better, social media failed us in this case. Those who make the argument that our trial did not cost anything are dismissing the considerable time involved in creating content and disseminating it – particularly when you send personalized messages to each friend. That time could have been spent talking before more groups. Students from nine different high schools attended the camp. Of those, 100% said that personal communication with someone (a past at-tendee, a teacher, etc.) weighed into their decision to come. Sometimes, you just can’t beat personal selling… even with the digital generation.

Emmett Dulaney teaches entrepreneurship and business at Anderson University.

Brenna Erlich posted a more positive article on reaching the teen audience with 5 Teen Social Media Trends that Can be Applied to Small Business (http://mashable.com/2010/06/16/teen-social-media-trends-small-busi-ness/) and it is well worth the read.

For a counterargument, that dispels some of the social media rumors float-ing about, read The Ten Myths of Creat-ing Web Content by Joe Ciarallo at: http://www.mediabistro.com/prnews-er/education/the_ten_myths_of_creat-ing_web_content_163962.asp


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often you can spend an extra day or two on the road which can multiply what you can accomplish with an effective route.

There are many ways to use free/low cost resources to improve travel. Ask your team to brainstorm solutions to reduce their travel stress. You might be surprised by their solutions too.

MGIC:I run a business that takes people on back-packing adventure vacations. I would like to grow the business, but since I can only hire guides for a week or two here and there, I can’t find enough qualified people since they have other employment.~ Steve Silberberg, Owner, FitPacking

Steve, Finding a qualified workforce is a surpris-ing challenge for many business owners. Finding someone part-time and flexible is even more difficult. The key is to compare what you can do for them with what they can do for you. • Match your geographic needs to your calendar and see what matches happen naturally. For example, west coast and winter time may mean you could find a stay-home parent who can pre-arrange a “working vacation” for a couple of weeks. It is a bonus for them to have some extra income, a break in the routine and some extra fitness. A school teacher or grad student, on the other hand, might love a summer opt in. Keep an eye out for fitness-minded majors or coaches.

MGIC:I manage a sales team with high expecta-tions and vast territories. I know my team works hard but they often run out of time. It seems like they spend too much time in the car or airport. Any suggestions on how to improve efficiency on a minimal budget?~ Tom Wells, VP & National Sales Manager, Sunburst Chemicals

Tom:Let’s presume the team is already using technology to leverage their time when they can. Despite technological advances, face-time with customers is the only way to close business for many industries.• Book flights with more in mind than just short-term cost. Consider the on-time statistics of the carrier. www.BTS.gov [Bureau Transportation Statistics] tracks on-time stats that can help you determine if it is worth saving $20 to fly with a carrier that is late 43% of the time.• Ensure your team members use their miles rewards toward Airline Mile Clubs. These clubs offer private rooms in larger airports that can serve as an office away from the office. One closed business deal can often justify the membership fee (if miles don’t cover it). • How your sales reps determine driving routes can make or break them. Law enforcement agencies share those challenges in gaining access to persons in need. Take a quick glance at regional layouts on state police websites. This is a great clue to saving resources and ensuring routes are being grouped effectively.• If the schedule permits and your company will allow it, having a spouse drive can mitigate some of the issues travel causes in personal lives. With a broad- band card and a cell phone, you have a virtual office if you have a driver, and

• Search your client lists for past stars that have already negotiated time away for such trips. An unpaid vacation by their employer might be a consideration.• Think about partnering with a fellow small business owner who has clients of a similar nature: a Pilates instructor or gym owner who might have the interest and skill, and have the staff to allow them to break away occasionally.

You can teach the skills to those who want to learn. This will diversify your pool and keep your business secure in case of emer-gencies. I often tell my clients, “Your legacy is not what you leave behind, but rather what lives on when you are not there.”

MGIC:I’m a 23-year-old planning to start my own business, a niche travel guide company to lead cultural, literary, and culinary tours of Europe. I’ve been doing a lot of research online but I want to reach out to professionals already in the field. How can I find mentors?~ Kate Wiseman

Having done the research, Kate, you know there are so many things to do in establish-ing a business. You are right about one thing-relationships matter! At age 23 you will struggle to be taken seriously at first; don’t let that stop you. In fact, respect oth-ers for their years of wisdom. Start local with face-to-face connections. Look to those who write articles or are considered community leaders in the field. Ask the li-brarian about their go-to person for topics. Check with culinary institute chefs. Reach out and be candid about your fact-finding. Send a thank you note summarizing what you learned from them. Diversify your connections; ask these mentors who they

Strategies for efficient business travelMaking the Most of Your Road Time

J. Michelle Sybesma

Management MICHELLE’S GOT IT COVERED


know. Don’t get too lost in social media; these are good transactions but they don’t frequently lead to new and deep relation-ships. Don’t forget about the person re-sponsible for sparking this passion in you. If possible, start there. Good luck, Kate… I am up for Italy.

MGICMichelle, any suggestions on managing email? My Outlook inbox often fills up when I am out of the office. How do you stay effective during higher volume times?”~ Brea Dantin, Senior Client Service Manager, Stifel Nicolaus

Brea:Inbox management is one of my most fre-quent questions. Many of us tend to wait until the task is finished and filed to man-age the data. I suggest doing the opposite. • If you tend to keep too much, create a single folder called “Save and Read” and use the search feature of your software to re-find things later. This will eliminate a LOT of backlog. To do this—Right click on the Inbox folder, and select “New Folder”. Type “Save and Read.” You are done.• Create a second folder for “Rainy-day reads.” Place all fascinating but distract- ing information there, and schedule a 2 hour review once a month.• Dropping emails on the task list converts them to to-dos. Drag an email (unless it has an attachment) to the word “Task” on the left and let go. It becomes a task with all the email in the note/history.• Switching screens to book appointments slowing you down? Highlight the word Calendar and right click…select “Open in new window.” See your emails side-by- side your calendar when responding.

Once you have cleaned them all out, send me an email with your latest business chal-lenge: [email protected].

J. Michelle Sybesma is a business consultant who has spent ten years with Professional Skills Consulting specializing in maximizing business success. More at www.SkillsConsulting.com

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Filling the Higher Education Gap


Hamilton County has long been touted as one of the best places to live—for good reason. Its nearly 280,000 residents enjoy access to top-notch shopping, K-12 school systems, libraries, parks, trails and arts and entertainment venues. What’s missing from this picture? Convenient access to affordable higher education.

For a county that prides itself on the fact that every other resident has a college de-gree, the void of higher education venues is an anomaly. But it’s not for lack of effort or oversight. And if all goes well, it will soon be history.

Getting startedNearly a decade ago, board members of the Hamilton CountyAlliance began discussing the need for a Hamilton County-based university. “There was a general overall sense that if we were going to be able to attract the types of companies and businesses that we felt we could be competitive for, we needed a higher education component,” said Jeff Burt, president of the Hamilton County Alliance.

Investing in higher education also makes good economic sense. Impact studies on DePauw University showed an eight-to 12-fold return to the local community.

Around 2004, the Hamilton County Higher Education Initiative was formed to create a vehicle to provide post-secondary education to residents of Hamilton County and beyond. It was to be a comprehensive, multi-university model that would offer everything from doctorate degrees to life-style classes, including certifications and classes geared toward specific skills.

Local builder Will Wright, who is passion-ate about education, spearheaded the ef-fort. “Everybody benefits from education,” he said. “And it doesn’t make any differ-ence whether you achieve the highest level of learning or whether you just do your job better than you did it yesterday. It all pays off in the long run.”

Developing the planIn 2007, a group of 20 business, educa-tional, government, economic develop-ment and civic leaders began developing a strategic plan to develop the land and facilities with a goal of offering classes in the fall of 2010.

It called for a 400-500 acre educational park with a classroom building that institutions of higher education could rent

on an as-needed basis. As their individual enrollments grew, each institution could build their own building(s) within the educational park.

“The market analysis we did showed a potential enrollment, based on the existing population, of as many as 45,000 students,” Wright said. “That would make it larger than IU or Purdue (at their main campuses).”

Studies also showed that 96 percent of Hamilton County residents supported the idea. Better still, 14 colleges and uni-versities expressed interest in having a presence there.

Then reality set in. “From an efficiency standpoint, this is still is the best idea,” Wright said. “But it wasn’t achievable because you can’t buy

the land at $35,000 to $50,000 per acre and store it without having

some revenue coming in to support it.”

Enter Plan BThe central campus was scrapped in favor of a decentralized model. Four elec-tronically connected community learning centers, each capable of accommodating up to 10,000 students, would house class-rooms, libraries, food courts, lounging and study areas.

Independent developers were asked to donate property and pay part of the infrastructure costs for each center and the Hamilton County Higher Education Initiative would raise money through

public and private fundraising. Developers would benefit from the increased traffic the university centers would generate and the county would be better positioned to attract new economic development.

Market analysis showed a potential enrollment of 45,000 students…larger than IU or Purdue -WillWright

Focus: Education/Workforce Development

By Shari Held


Ideas included using educational buildings to serve as transitions between commercial and residential space in master-planned communities such as Centennial in West-field and Saxony in Fishers. Discussions with Carmel Mayor Jim Brainard focused on using buildings in the Meridian Street Corridor for classes during off-times.

But negotiations halted when the economy tanked. “Westfield, Carmel, Noblesville and Fishers all have sites under consideration, but nothing is definite yet,” Wright said.

A matter of timeThe first step to putting life back into the initiative is getting the property donated, and Wright is optimistic that an upswing in the economy will set the wheels in mo-tion once again. “The prospect is good for getting back on track now,” Wright said. “The need is so great that this will happen in a reasonable period of time. And I’m confident that the majority of the schools that were interested before are still waiting in the wings.”

A plus is the state’s focus on higher educa-tion, as evidenced by the recent establish-ment of WGU Indiana, an online, compe-tency-based university. While some people might view WGU as competition for the Hamilton County-based university, Burt said distance learning will never eliminate the need for an environment where people can congregate to learn.

Burt is also confident access to higher education classes will become a reality for Hamilton County residents. “From a tim-ing perspective, this is all about patience,” he said. “Knowing what you want to do. What you can do. And when the time per-mits, being in a position to implement it.”

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Interview

and many post-secondary-degree require-ments, simultaneously. Students would need to apply to attend the college-high school program. It is an option that would be a good fit for many students. Others would feel more comfortable in a tradi-tional high school program.

With the concept we’re considering, students selecting the college-high school option would be segregated from regular college students during their freshman and sophomore years. Juniors and seniors would take a significant number of dual credit classes. Students would travel back to their home high schools for extra-cur-ricular activities, such as band and sports. With this option, a third “traditional” high

school might not be a necessity. Students selecting the college-high school option would have the possibility of graduat-ing with a high school diploma and an associate’s degree or higher.

HCBM: What kind of response are you getting from colleges?

Smith: Our staff and community have been very supportive during the prelimi-nary discussions regarding the college-

Dr. Smith: As the high school enrollment exceeds 6,000, HSE will need to decide on the best plan to accommodate high school growth. One of the options HSE is explor-ing is the concept of establishing a regional college campus in Hamilton County and allowing up to 2,000 HSE students (from both Fishers and HSE high schools) to attend college to meet their high school

high school concept. The major Indiana colleges and universities have expressed significant interest. There is no national model for an educational delivery system as unique and collaborative as this...yet it makes sense as we strive to develop a true K-16 educational program.

HCBM: Give us a few more details on your vision. Would there be a “campus?” Would the college option be a traditional college experience?

Smith: There would not be a segregated high school or college campus. Facili-ties would be shared. Classrooms would be shared. An outsider looking in would simply see an educational campus.

Students wanting to achieve an advanced post secondary degree would be able to do so a few years out of the college-high school program. Tradition can be reinvented. Fishers is a fast growing and vibrant community where residents place a high value on education. It is a place where educational excellence can cross paths with innovation. And, it’s the perfect time to accomplish both. v

Merging High School and College

By Mike Corbett

In his State of the Schools speech in June, Hamil-ton Southeastern Superintendent Dr. Brian Smith raised an intriguing idea. As he noted the expected increase in student population for Hamilton Southeastern’s two high schools and a proposed Freshman Campus, Smith maintained that the

district will need a new high school within a few years. But, instead of building a traditional high school, Smith is proposing a partnership with a university. We followed up after the address with a brief e-mail interview. Excerpts:

There is no national model for an educational delivery system as unique and collaborative as this…

Hamilton Southeastern Proposes Innovative Idea for Higher Ed

Gold

berg

Pho

togr

aphy

FOCUS: EDUCATION/WORkFORCE DEvELOPMENT

Dr. Brian Smith


Management

Robby Slaughter

so that you can focus on preparing for the event. Change your email and voicemail to report that you are “Out Of Office” well before you actually leave to give yourself more space. Write down questions you hope to have answered in the session and bring them along. Come ready to learn and to keep the office out of your mind.

Arrive early and network. The other people in this room are about to engage in a shared experience. You can contact them later to exchange ideas and compare notes,

so take this opportunity to collect business cards. Once you’ve met as many people as you can, sit near the front. The closer you are to the action, the more you are likely to retain.

Once the session begins, put your entire focus on being attentive. Turn off your phone, shut your laptop and don’t chat with your neighbor. Ensure that your notes match the natural rhythm of the presenter. If their talk is divided into three parts, separate and title each part on the page. If they show a few video clips, note these breaks. Later, these touch points will help jog your memory of the overall narrative.

After the program ends, your sole mission is to acquire the presenter’s contact infor-mation. Every trainer appreciates praise

It has happened to all of us. We’ve attended a workshop or training seminar, taken copious notes and then later realized that we never implemented any of the great ideas from that program. How can we begin to actually use what we learn from a short course?

To tackle this problem, we must un-derstand the forces at play. Conference presenters are under more pressure than ever to pack tons of content into less time, making retention far more difficult. Con-ference attendees are expected to catch up on all the work they missed as soon as they return to the office. The most valuable part of many sessions—interactive Q&A—is relegated to the last few minutes and often cut short. It seems like all the circumstanc-es conspire against our desire to learn.

Nevertheless, there are steps you can take to increase the overall value of a seminar. It may be most powerful to start with area where it feels like you have no control: ses-sion content. Reach out to the organizers in advance to ask if presentation materials can be made available. Contact the person leading the session to ask for electronic copies of their slides and handouts. Con-sider making a personal audio recording of the session or even taking pictures of key visuals with your cell phone camera. This will give you more than just your hand-written notes for reference.

Furthermore, take a look at your own pre-event behavior patterns. If you find yourself scrambling to get work done be-fore leaving, try to delegate or reschedule

and most will happily communicate with you in the weeks and months ahead. Seek their business card so you can reach out to them in the future.

When you get back from a great session, the first thing you should do is reserve time on your calendar to process. Part of this block should be immediate while the material is fresh. The rest depends on how much time you think you need to begin exploring and implementing ideas in the session. Make appointments with yourself

and your notes. Be prepared to spend at least as much time reviewing as you did in attendance. If you want the information to stick, you must be ready to relive the time you were in the audience.

Make that next offsite training more meaningful. Change the way you attend seminars by being more intentional, be-fore, during and after the session. You will find that additional effort reaps tremen-dous returns. Instead of begrudging how much you’ve forgotten, you’ll be proud of how much you remember and the new plans you put into action.

Robby Slaughter is a Principal with Slaughter Development, an Indianapolis-based produc-tivity and workflow consulting company. His new book, Failure: The Secret to Success, is available now at www.failurethebook.com.

Putting New knowledge to WorkHow to make the most of offsite training

…there are steps you can take to increase the value of a seminar.


Management

Jack Pomprowitz

vantage is that interim managers tend not to have close ties to employees and leaders in the company so it is easier for them to make difficult staffing decisions. They also tend to avoid an organization’s political struggles or turf wars.

The Time for TemporariesWith every mass layoff comes a quiet memo from the top: “Hiring freeze, effec-tive immediately.” But this is precisely the wrong moment for a hiring freeze. Rather

than cutting themselves off from fresh per-spectives and new ideas, companies should rethink and restructure critical manage-ment jobs, explicitly giving top priority to innovation and change.

Organizations should also scrap the part of the memo that forbids any interim person-nel. A downturn is the perfect moment to bring in a few temporary managers in key positions. You can bring them in for fresh ideas, and send them on when the work is done. Employers who hesitate to add costly permanent jobs are increasingly looking for short-term talent - and plenty of highly qualified people are looking for work to tide them over until hiring picks up again.

Compensation VariesSalaries for interim managers vary greatly, depending on the industry and the size of the company. Hourly fees are all over

Workers in some professions -- like nursing and accounting -- are commonly tapped by employers for limited stints. Now, we’re seeing a trend toward recruit-ing interim help at the management level as well. As work-force demographics and economic conditions shift, more employ-ers are warming up to the practice.

It’s outsourcing of middle and upper level management; like a high end staffing agency that keeps a roster of talented

people and sends them out on short term assignments as required, while companies keep just core staff.

Many companies are wary of adding per-manent head count in this environment. An organization may have a pressing need for a new product launch, restructuring, or some other specific goal. Teams of individuals possessing the required skills are assembled for a specific development project and then are disbanded when the project is complete. They effectively create a temporary company for a one-time proj-ect, reducing the risks and costs. A $15,000 three-month project is less risky than a $65,000 per year fulltime employee (salary plus benefits). The attraction for organizations that have interim needs is they can in very short order bring in a qualified senior manager that they may not be able to fit into a budget on a full-time basis. Another ad-

the map and vary by region. People either work on a project basis, for a certain num-ber of dollars per month, or for so many hours per month. This is different from salaried work.

Short-term jobs generally lack benefits like medical coverage and stock options. But they do commonly pay base salaries com-mensurate with their full-time counter-parts, and many employers cover housing expenses for executives stationed far from

home. In many instances, benefits and medical coverage are optional and avail-able at the employee’s choosing.

Some managerial temps say securing a permanent job is their true goal and that short-term stints offer a way for them -- and employers -- to get a sense of fit. This allows employees to look at the culture of the company and see if they are interested in a long-term engagement.

Employers who need to shift course in this changing economy find they don’t always have the leadership they need to do so. In-creasingly they are turning to outsourced management to fill that gap by hiring tal-ent on a flexible, temporary basis.

Jack Pomprowitz is Director of Business Development for Crown Services, a staffing company with more than 35 offices in 11 states. He has worked in the staffing business for 11 years.

Outsourcing Management

…this is precisely the wrong moment for a hiring freeze.

A Staffing Paradigm Shift


Personal Finance

Keenan Hawke

Indiana. This was foolproof, which is why they called it a plan.

How many times in the last 10 years have you had to re-work your plan? How often during the bear markets in 2002 and in 2008 did you throw your 401k statement in the trash? Let’s face it. You don’t even want to think about retiring. Every time some-one brings it up, you get a little sick feeling in your gut, but you’re so busy running around at work and taking the kids all over the place that you forget all about it in a NY minute. While no one can instantly put all that money you lost over the last 10 years back into your 401k account, I can shed some light on a few reasons why our retire-ment world is shaping up differently than our grandparents and I can offer a few ideas about how to make things better.

If the stock market did nothing but go up, you wouldn’t have any problems. A big explanation as to why the market is lower today than it was 10 years ago (which means your 401k account is not where you want it to be) has to do with politics and demographics. Over the last 80 years, politicians have figured out one way to maintain power is to give stuff to people. This stuff, things like Medicare and social security, was a lot easier to deal with when the average life span was 67 and people died before we knew they were sick. After WWII, soldiers came home and some-thing kicked off called a baby boom. The WWII generation went on to produce…and the baby boom generation went on to consume…more stuff, which created a huge economic bonanza. This bonanza can be seen in the stock market in the almost uninterrupted bull market that lasted from 1982 until early 2000. Since then, however, things haven’t been quite so rosy.

My grandfather got out of the War, took a union job, worked it for almost 50 years and now he collects his pension and social security. He still sends me a check every year for my birthday. (I try not to cash them, but then he calls and wants to know why I’m screwing up his checking bal-ance!) You may have noticed that retire-ment planning is a little different today for you and me. No more lifetime union jobs. No pensions. And social security? You’ll do better telling your Mom to send you your old security blanket.

Instead of taking a lifetime job right out of high school, we went to college and most likely found jobs with solid US corporations. We weren’t offered a pen-sion, though. And despite watching cash coming out of our paychecks every month that was earmarked for social security, we all knew that was a scam. We were told to take care of our own retirement using something called a 401k plan. This plan was supposed to ensure our golden years. As long as we kept plowing the money in, we were set to retire at 65 with a fat monthly check, a condo on the west coast of Florida and couple of grandkids here in

In 2000, the stock market began figur-ing out that it was going to be tough for all of the countries in the world to pay for all of the entitlements they promised their people over the previous 70 years. America isn’t the only country with unprecedented debt levels. Every G-20 nation except Australia is saddled with a debt load that has never been seen before in human history. The stock market has been suffering because we are living longer and the costs to keep us healthy are going higher and higher.

Does anyone have an answer? Bueller? Bueller? Here are a few ideas. First, drop the buy and hold BS. This was cooked up by Wall Street to keep you in their high paying mutual funds. Second, get more flexible (keep your stretch pants in the closet. I’m talking about your investing strategy). Every market and asset class has a season. Sometimes you want to be in bonds, sometimes you don’t. Gold is good now, but it won’t be forever. Sell stuff when it is unjustifiably high, and buy stuff

when it is real cheap. Don’t even calculate any kind of help from the government. That way you won’t be disappointed when they let you down. The last piece of advice I have is don’t just stick your head in the sand. If you do, when you pull it out every-thing will not be ok.

Keenan Hauke founded the first hedge fund in Indiana history and manages one of the fastest growing 401k businesses in America. An IU graduate, he has lived and worked in Fishers since 1999.

Retirement in the New MilleniumTime for a Reality Check

Drop the buy and hold BS

…things like Medicare and social security were a lot easier to deal with when the average life span was 67 and people died before we knew they were sick.

I

HC Tourism Thrives Despite the Recession

By Rosalyn Demaree

n a year when so much seemed to go wrong economically, Hamilton County’s tourism industry was a rare bright spot last year. The number of visitors drawn here from advertising grew an impressive 43 percent, ringing up millions of dollars in local spending, according to research conducted for the Hamilton County Convention and Visitors Bureau.

“I was able to stand up there and say we had a positive year,” said Karen Radcliff, HCCVB deputy director, about her State of Tourism address to industry partners and government officials.

What’s the attraction?Of course, we hosted one of the largest events in county history, the U.S. Senior Open at Carmel’s Crooked Stick Golf Club, which drew 147,000 people creating a $30 million regional impact, Radcliff said. But many permanent attractions thrived as well. More than 21,000 people floated above Fishers in Conner Prairie’s helium-filled balloon, tripling the inaugural year’s projected ridership, said Angela Tuell, the museum’s PR manager.

She added that Conner Prairie’s overall attendance has increased the past four consecutive years, although HCCVB’s research shows that among visitors who came due to advertising, 6 percent fewer were attracted to the museum in 2009 than in 2008. Similarly, tourism in historic downtown Noblesville dipped 2 percent last year.

HCCVB leaders, which recently opened a visitors center on Courthouse Square, say the dips do not indicate a trend.

“We’re not worried about any of our attractions from an attendance and

County attractions continue to grow in tough economy

Atlanta Earth Festival

17Hamilton County Business Magazine/August • September 2010

visitor perspective,” said bureau Executive Director Brenda Myers, acknowledging that “It’s hard to persuade people that there’s enough to do when you’re not in a big city.”

When the bureau launched its ongoing “8 Great Towns” theme in 2006, the message resonated immediately with strong, favor-able reaction, said Myers.

“Just coming to these eight great towns means something to people,” Radcliff added. “We know we have a really nice mix. We know this message is working.” An often-repeated assumption that big Indianapolis events help fill Hamilton

County’s 3,106 hotel rooms is false, said Myers. Although the FFA National Convention does place high numbers of blue-jacketed lodgers here in late fall, “We hardly get any overflow from Marion County anymore,” she explained. “That’s one reason we went to ‘8 Great Towns’.”

County attractions tops in areaThree Hamilton County attractions grew by double digits last year, according to the research: Noblesville’s Indiana Trans-portation Museum, Verizon Wireless Music Center and canoeing on the White River (see chart, page 18).

It’s a strategy, not an accident, that many of Hamilton County’s ads prominently feature an ITM locomotive. Radcliff calls it “one of the big icons” that attracts attention, and Myers notes that many tourists drive past other train museums to get to ITM.

To build tourism, “We’re encouraging ITM to do short rides. People don’t want to commit to all-day rides,” Myers said. Affordability is keyEven families slammed by the economy wanted to take a vacation in 2009, Rad-

cliff explained. So HCCVB built a successful advertising campaign on that premise.

Ads blanketing print and broadcast media in Dayton, Cincinnati and Louisville -- the county’s strongest markets for tourists, according to HCCVB research – beckoned guests here by promoting fun, relaxation and affordability. Bureau leaders are often asked

It’s not an accident that many of Hamilton County’s ads prominently feature a locomotive.

“Maintenance at (Prairie View) is second to none,” said Radcliff, who golfs when-ever she’s able. Ranked the best course in Indiana and listed among Golfweek’s Best Courses You Can Play, it is well known nationally as one designed by Robert Trent Jones Jr.

“Purgatory gets a lot of buzz because of its unusual Scottish design,” she said. Ranked in the top 10 courses in the state by Golf

Digest and winner of a 2009 Readers Choice Award for Top 50 Public Courses by Golf World Magazine, it is “one of the longest courses on the planet and is a big challenge.”

Myers said the BMW Championships, a playoff tournament in the FedExCup, will bring national TV coverage to the county when it’s played at Crooked Stick in 2012. No matter why tourists head to Hamilton County, they have to eat when they get here. “Travel isn’t inspired by food but food plays a part,” said Myers. Her staff developed the “Chow Town” and its “8 Great Towns Tenderloin Trail” concepts this year to market lo-cally grown chefs, eateries and wineries. Partnering with restaurants that serve tenderloins – more than 2,000 tenderloin sandwiches a week are served, accord-ing to Radcliff -- HCCVB is helping to promote specials during Tenderloin Tuesdays through Aug. 10.

Growth isn’t overThis year so far is promising for the county’s hotel industry; the number of


Indianapolis based photographer Mark A. Lee has been capturing the best in people and events for over 20 years.

He takes great pride in working with his clients to ensure the end results

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Photography for:Magazines

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why the Chicago market isn’t tapped more often. Media buys there are expensive, re-sponds Myers, adding that county ads are placed in Midwest Living magazine and state travel bureaus. “We can’t be in every market in a meaningful way.”

Ringing local cash registers is the bottom-line factor when ad placement is being discussed. Radcliff said the foremost question is will the investment bring tour-ism to Hamilton County.

Because the number of tourists from Dayton tapered in 2009, HCCVB is emphasizing the Louisville market this year, which the bureau’s research says has the biggest potential for Hamilton County tourists. Golf travel continues to be strong here. Players who came due to advertising spent more than $6 million in 2009.

Two clubs that attract high numbers are Carmel’s Prairie View and Noblesville’s Purgatory.

Indiana Transportation Museum Verizon Wireless Music Center Canoe trip on the White RiverShoppingIndianapolis ZooCarmel Arts & Design DistrictTrain ride GolfMuseum of Miniature HousesSymphony on the PrairieMonon TrailVineyard or brewpub Children’s Museum of IndianapolisSpa/SalonHistoric Noblesville

Source: Hamilton County Convention & Visitors Bureau 2009 Advertising Effectiveness and Conversion Research by Strategic Marketing & Research, Inc.

13%12%12%

8%7%7%6%6%6%4%4%4%4%

-1%-2%

Year over year (08-09) attendance growth among Hamilton County visitors

Purgatory Golf Club

Woodwind Golf Club

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To find an Edward Jones financial advisor near you, call 1-800-ED-JONES.

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rooms sold is up more than 14% as of May, according to Smith Travel Research. And, tourism isn’t expectedto take a vacation any time soon. For one thing, 48 percent of travelers to Hamilton County have visited before.

For another, “The Carmel Arts and Design District is just burgeoning,” said Radcliff, who believes arts-related tour-ism is going to blossom. She points to

HCCvB timeline1989: Hamilton County Convention and Visitors Bureau created, funded by innkeepers’ tax

1991: Bureau opens office in Noblesville; county has six hotels with 644 rooms

1995: Annual visitor spending impact of $94 million with 1,900 full-time tourism jobs

1996: Bureau moves to Fishers Train Station

1997: Stay and Play golf package launched

2003: Youth Sports marketing initiative launched

2005: 8 Great Towns marketing initiative launched

2006&7: 2% increase in innkeepers tax funds more than 50 projects over next four years

2008: Annual visitor spending impact of $244 million and 5,000 jobs.

2009: Hamilton County Sports Authority launched

2010: County has 32 hotels and 4 Bed and Breakfasts with 3106 rooms

the anticipated January opening of the 1,600-seat Palladium at the Center for the Performing Arts and the Indiana Design Center in Carmel and the developing Nickel Plate Arts Trail between Fishers and Tipton County.

Youth sports tournaments and facilities also are making their mark on the tour-ism industry, which accounted for 5,000 jobs and $244 million in revenue in 2007. “Hamilton County youth sports are very, very healthy,” said Myers. “What we’re (the bureau) good at is taking it to the next level, facilities in particular.”

HCCVB helps event organizers and groups, such as the one Westfield has appointed to attract a sports complex, do feasibility studies, get bids and do promotions.

The list goes on but in Myers’ and Radcliff ’s vision, there’s reason to believe future tourism reports will score more high notes for the local economy. v


E


“Approaching retirement, we wanted a business of our own,” said Nancy. “We were healthy and had worked for other people our entire careers, so we felt it was time to branch out on our own.” The couple, who are both from the Mid-west, was attracted to the Frederick-Tal-bott Inn because of its location − close to family and friends. The bed-and-breakfast also has historic meaning because it over-looks Conner Prairie Interactive History Park. The original colonial brick two-story farm house was built in 1852 and the property houses the authentic barn, formerly used as a milk house. Today the renovated house features 10 bedrooms and bathrooms, including a honeymoon suite. A separate building serves as a full-service conference center.

Historic farm house settingThe nostalgic inn features several home-grown Indiana antiques, such as an 18-foot dining table secured in an auction from the previous innkeepers of the L.S. Ayres Tea Room in downtown Indianapolis. Another piece, also

ntertaining comes naturally to Ed and Nancy Cohee. Ed is handy around the house, and Nancy is known for her culinary skills. For years Nancy had been in the corporate world working in infor-mation technology sales while Ed was employed in the high-tech home theater/

custom design business. Their collective experience has proven priceless for their new role as innkeepers at the Frederick-Talbott Inn in Fishers.

purchased at an auction, is a large wooden locker from Union Station.

The bed & breakfast industry has been a labor of love for the Cohees. In addition to the inn having been unoccupied for a time, to build their busi-ness the couple faced a challeng-ing economy. According to the Professional Association of Innkeepers In-ternational, bed-and-breakfasts are a $3.4 billion

Profile

It’s a mission of love, and we love doing it.

Conference Center


A taste of home Nancy relies on her culinary talents to make sure guests savor delicious meals. With four grown daughters and six grand-children, she has a reputation for knowing how to choose creative recipes for a variety of events.

“Some of the most requested dishes include Frederick’s chicken casserole with chestnuts, our rice dish with almonds and homemade cream of mushroom soup. For breakfast the apple, blueberry, banana French toast and egg dishes are popular,” Nancy said.

Entertain all walks of lifeMeeting people from all walks of life is one of the perks the Cohees enjoy most as inn-keepers. They’ve hosted many VIP guests and have met people from all over the world. Recent visitors have included pro-fessionals from the Smithsonian Institute, who helped launch the balloon exhibit at Conner Prairie Interactive History Park, and the owner of the American Girl doll company. During his stay, Arthur From-mer, noted Budget Travel magazine author,

business globally, and the national oc-cupancy rate is typically about 40 percent. But the Frederick-Talbott Inn has only seen about 20 percent occupancy recently, which Nancy says is typical in this type of economy. One of the characteristics that draws people to the Fredrick-Talbot Inn is its conference center. Having an entire build-ing in which to host a business meeting has helped the Cohees build a customer base from all over the country. However, Ed admits that it is really the innkeepers who make the biggest difference.

“The personality of the innkeeper sets the tone for the success of a hotel. Every guest who walks through our doors is met with a welcoming smile,” Ed said. “We receive posi-tive feedback about how enjoyable their stay is, from the accommodations to the food.”

referred to the inn as “being one of the best in America.”

There is always something to do as an innkeeper. One of the Cohees’ future goals is to preserve the authentic barn for use as a possible arts’ venue. They have no plans to retire because they’re having too much fun coming to work every day.

“We’ve put a lot of blood, sweat and tears into buying this inn,” Ed added. “It’s a mis-sion of love, and we love doing it.” v


Nicolle Larson: Fishers H.S.Events by NicolleEvents by Nicolle is an event coordinating firm that focuses on the small touches and relies on involvement from the host. That involvement is ensured using an interactive web site. “Right after the client has signed the contract, we will give them an access code to their personal

account on our website. There they can have complete control…The host can link their registry to their account, see their budget, see when the vendors need to be paid, and place ideas they want to show the coordinator at the next meeting. If they have a ques-tion at any point during the planning process, they are able to instant message us through their new account.” Events by Nicolle also intends to use the site to stay in touch with its vendors, keep-ing communication flowing smoothly and ensuring successful events for its customers.

1st Place Individual

By Mike Corbett

Girls Just Want to Go into BusinessGirls take first place in both individual and team Business Plan contests

Tony Granitto: Noblesville H.S.Votive ClothingThe first line of Tony’s Executive Summary reads: “Votive Clothing is an ambitious clothing company that is based on the core of skate-boarding, and the passion skateboarders have for the sport and the lifestyle.” Ambitious is an understatement. It’s clear he has the passion,

laying out a 20 year plan that starts with shirts, expands into hats, hoodies, and pants, later into custom skateboards and ending with “a book about the story of the company and its achieve-ments and its movements to progress skateboarding.” Although Tony plans to start Votive in Noblesville, expansion is a prior-ity and he intends to be worldwide within ten years, and “by 20 years, Votive will be a common name in the skateboarding com-munity around the world.” You read it here first, folks.

Stephanie Owen, Morgan Williams, Morgan Hayes: Noblesville H.S.Girl’s Just Wanna Have Fun: This team wants to capital-

ize on the popularity of high school sports among girls with a sports apparel retail store specifically for high school female ath-letes. “Through our experiences and observations we know it is hard to find a variety of apparel for female athletes. Our business will supply our customers with the proper apparel needed for sports at the high school level…Our store will be easily accessible, easy to find, and offer an affordable price to our customers. The store will be located in the heart of Hamilton County where high school sports have a large impact on the community.”

3rd Place Individual

The Spring round of Business Plan competitions was held in May at St. Vincent’s in Carmel. The competi-tion is sponsored by the Entrepreneurship Advance-ment Center and is judged by volunteers from the

business community. Here are the top three individual plans and top three team plans. Winners of 2nd and 3rd place teams are not identified because we didn’t receive permission to publicize them.

Alex Turkopolis: Fishers H.S.Lexa’s Summer Camp“Just because a child’s parents have to work all summer doesn’t mean the child should have to waste away the summer at home.” With those inspiring words, Alex offers her version of sum-mer camp, which includes “fun-filled activities all day long…making the most of the warm

summer days and being outside enjoying the sunshine.” Based on her calculations, start up costs for this venture are low enough that Alex can launch with just $400 of her own money and a $7600 loan. She will manage the camp herself because she loves working with children and she is “organized, conscientious, very friendly (with) great people skills, independent, and confident.” She notes that the economy could derail her plans. “My rate of business fail-ure depends solely on the unemployment rate of parents. As long as parents are still working, there will always be an interest and a need for summer camps.”

2nd Place Individual 1st Place Team


3rd Place TeamUp in Smoke Comedy Club:Fishers H.S.The two partners who conceived this comedy club state right up front that “The purpose of Up in Smoke Com-edy is to make money by providing a comfortable environment where one can enjoy some good wholesome laughter, satisfying relaxation, and top quality food.” They have already chosen a location: an old house on Illinois St. in Indianapolis. The comedy club will be downstairs and the restaurant up. They see this as an extension of themselves, having “built this company around our love and passion for comedy. Here at USC we want to ensure that you’re experience with us will be memorable, not to mention hilarious.”

2nd Place TeamNerd Haven: Westfield H.S.A couple of Westfield boys envisioned this clothing business “as a result of a lack of appealing t-shirts for children and adults alike.” They want to launch a clothing line based on Nintendo characters, eventu-ally branching out to other video game characters, then further branching out to other clothing. They feel the design choices currently available are very narrow so they will design their own versions of the char-acters and apply them to the shirts. Though starting as an online business, they hope to eventually open bricks and mortar stores.

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NewsPhoto Contest Winner

Becky Stuck won Westfield’s Website Photo Contest for this shot of her son Hayden at Quaker Spray Park. The photo will be used in Westfield’s marketing materials for the city’s website.

Joe Mitchell Achieves Platinum level

Joseph E Mitchell, Senior Financial Advi-sor, has become an Ameriprise Platinum Financial Services® advisor based on the success of his finan-cial services practice

in 2009. Only 15 percent of the 10,000 Ameriprise financial advisors nationwide achieve this status.

Liz Tate Promoted Liz Tate has been named Vice President for Grants at Central Indiana Community Foundation, overseeing CICF’s $35.7 million in annual grantmaking to 753 not-for-profits

in central Indiana. Tate joined Legacy Fund, the Hamilton County affiliate of CICF, in 2000, and became associate vice president in 2007.

The Farmers Bank Expanding

The Farmers Bank is opening two new banking offices in Hamilton County, one in Fishers, 7126 E. 116th St. and the other in Noblesville, 16940 Clover Rd. Both buildings are the former Donato’s Pizzeria restaurants. Headquartered in Frankfort, IN, The Farmers Bank has 9 banking offices in Central Indiana, including one in Sheridan.

Info Services Company Moves headquarters to Noblesville

Governor Daniels was on hand as Miller Consulting Group announced plans to ex-pand its operations in Noblesville, creating up to 230 new jobs by the end of 2013. The company provides computer-aided design and engineering services for the aerospace, defense and medical device industries. The Indiana Economic Development Corpora-tion offered Miller Consulting up to $2.5 million in performance-based tax credits and up to $120,000 in training grants based on the company’s job creation plans.

New Bakery Opens in CarmelMark and Dia Lubin opened the Great Harvest Bread Co. bakery at 12505 Old Meridian St. in Carmel. The store includes an indoor viewing area where customers can watch the baking process in action as bakers mill the wheat, knead the dough, and handcraft each loaf. Customers are offered a hefty slice of freshly baked bread each day as part of the bakery’s unique atmosphere.

Carmel Opens New TrailCarmel opened a new section of trail connect-ing The Monon Greenway to 146th St. just north of 136th St. The new sec-tion is called the Hagan-Burke Trail, named for trails and parks advocate Judy Hagan and the late Ed Burke.

Krider PromotedMonique Krider has been promoted to Vice President of Human Resources at Indiana Members Credit Union. Krider has been with IMCU

for 34 years and began in Branch Opera-tions in 1976. Fishers and Carmel Make Money’s ListCNN/Money is out with its list of best small cities and Fishers cracked the top ten this year at #8, with Carmel just behind at #14. Fishers last showed up at #10 two years ago and Carmel didn’t make the list in ‘08 (CNN/Money changed the popula-tion criteria t measure small towns last year and changed back this year). They are the only Indiana communities to make the top 100. Eden Prairie, MN was #1. The ranking is based on a statistical analysis of more than a dozen factors designed to measure quality of life.

Future Farmers Bank

Governor Mitch Daniels at Model Mill in Noblesville

Judy Hagan

W


After working in a fam-ily owned restaurant in his hometown of Salerno, Italy for many years as a youth, Matteo spent five years in culinary school in Italy. He came to the U.S. in 1999 after serving in the Italian Army during Desert Storm and traveling throughout Europe. Matteo and Emily met while working at Amalfi’s in Castleton which is owned by Matteo’s brother, Mario. The two decided to open a restaurant together outside of the city and in 2003 they opened Matteo’s on Noblesville’s court-house square.

One of the challenges of locating a restaurant in a historic downtown building is having enough space to accommodate a high volume of customers while having enough kitchen space to serve them efficiently. Matteo’s undersized kitchen could be viewed as a disadvantage by many restaurant owners, but Matteo and Emily see it as an opportunity. A lack of cold storage space ensures that your food is fresh thanks to daily deliveries of produce, meats and seafood. The advantage of their location is the charming atmosphere of the updated and beautifully decorated building. Sidewalk seating on the Noblesville square is also available.

It is the food that turns customers into regu-lars and Matteo’s is making regulars almost as fast as plates of lasagna. All of the items on the menu are made fresh from recipes developed by Matteo. The food is rich and hearty and the flavors of the sauces and soups make you crave them when you drive through down-town. A great example is the Tortellini Matteo. Cheese stuffed tortellini is topped with a rich cream sauce and sautéed in ham, mushrooms, onions and parmesan cheese. My wife Jana claims it is the best pasta dish she has ever

hile the great chefs across the world are experimenting with combining various culinary traditions to create fusion cuisines, there are still some who seek to preserve the culinary traditions of their ancestors. Matteo’s Ristorante Italiano in downtown Noblesville is preserving the traditions of an Italian family with a rich culinary history both in Italy and the United States. Owners Matteo DiRosa and his wife Emily Herner are striving to provide customers with Italian food that is representa-tive of the traditional favorites throughout the diverse regions of Italy.

had and with a price tag around $15 it is a great value.

The Filetto di Blue Gorgonzola is a must try for any steak lover. This dish starts with a prime cut of tenderloin which is grilled and then baked in a puff pastry. On the side is a Gorgonzola cheese sauce accented with

pine nuts. Seafood selections often vary by availability and include many Mediterranean species that Matteo enjoyed while in Italy. Making it to the end of your meal with room for desert is unlikely, but if you do they offer made-from-scratch deserts like Tiramisu and a customer favorite: Fungo cake.

If you have not visited Matteo’s, do your family or friends a favor and recommend it for your next meal and prepare to become a regular.

veteran Chef Brings Traditional Italian Flavors to Hamilton CountyMatteo’s Ristorante ItalianoStory and photos by Scott Tyree

Dining Out

Emily and Matteo DiRosa


Monthly Luncheon (see below for details) 12 to 1:30 p.m. The Fountains

Business Roundabout w/Indy Chamber 5 to 6:30 p.m. Ritz Charles

Business Over Bagels 7:30 to 9 a.m. Baker & Daniels

Monthly Luncheon 12 to 1:30 p.m. Monon Center

All-County Chamber YP Event

Business Roundabout 5 to 6:30 p.m. Staybridge Suites

All-County Chamber Network Breakfast 7:30 to 9 a.m. East Street Studios

Don’t renew your current coverage before obtaining a quote on the group insurance plans offered through the Chamber.

Chamber members with two or more employees are eligible to participate in the group plans which are offered at a discounted rate through Advantage .

Become one today and take advantage of this and other valuable benefits.

The Clarian North staff celebrate five years of Chamber membership. (l)

PNC, formerly National City Bank, have been Chamber

members for 20 years. (r)

Jeff Speck is a city planner and architectural designer who advocates interna-tionally for sustainable design. Speck co-authored Suburban Nation: The Rise of Sprawl and the Decline of the American Dream, as well as the just-released Smart

Growth Manual.

Call 846.1049 or visit carmelchamber.com .

Carmel and Westfield Chambers hosted a joint after hours event at Clay Terrace in June. (l)

Carmel Chamber’s Arrows Young Professionals

networked in June. (r)

FIS

HE

RS

www.fisherscham

ber.com

new faces of the chamber

Jack FreedmanFreedman Law

Nina MacchiaHabitat for Humanity

Maggie CharnoskiTrinity Free Clinic

Keith BaughmanJay-Crew Landscape

Photos taken by Focal Point Studios

Rob ZelaskoMarco’s Pizza

Deborah BrandonBrandon&AssociatesInsurance

Kris SandmanThe Edgewood Golf and Dining

Hillary DunhamScotty’s Lakehouseat Geist

schedule of eventsNavigating the Chamber Monthly Luncheon Monthly LuncheonTuesday, August 3 August 18 September 15 3 p.m. - 4 p.m. 11:30 a.m. - 1:00 p.m. 11:30 a.m. - 1:00 p.m.Fishers Train Station FORUM Conference Center FORUM Conference Center Morning Motivator Business After Hours Business After HoursAugust 4 August 25 September 228 a.m. - 9:30 a.m. 4:30 p.m. - 6:30 p.m. 4:40 p.m. - 6:30 p.m.Brand Photo Design M&I Bank, E. 116th Street St.Vincent Medical Center NE Wellness Day-Farmers Market Navigating the Chamber Morning MotivatorAugust 14 September 8 Networking and More 8:00 a.m. - Noon 8 a.m. - 9 a.m. October 6Fishers Train Station Lawn Fishers Train Station 8:00 a.m. - 9:30 a.m. Wolfies

For event details, please visit www.fisherschamber.com or call the chamber at 317.578.0700.


The 27th Annual Cicero Triathlon will be

Saturday, August 7 at Red Bridge Park in Cicero.

The Triathlon is the Chamber’s major annual fundraiser.

The race attracts athletes from around Central Indiana and beyond. The triathlon has a

reputation for being a safe, friendly triathlon enjoyed by beginners and seasoned athletes alike. Register at

www.getmeregistered/Cicero or download an entry form

at the Chamber’s website www.HamiltonNorthChamber.com.

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Upcoming Events!SEPTEMBER 2010AUGUST 2010

HamiltonNorth Chamber

70 N. Byron StreetCicero, IN 46034

317-984-4079 Tuesday, August 3, HNCC Breakfast, 7:30 amWolfie’s Waterfront Restaurant, Speaker: Gary Hentschel, President Central Indiana KeyBank, RSVP by Wednesday, July 28

Saturday, August 7, 27th Annual Cicero Triathlon, 8:00 amRed Bridge Park

Tuesday, September 7, HNCC Luncheon, 11:30 amHarbour Trees Golf Club, Speaker: Pam Ruster, Supportive Systems, “Work/Home Life Balance”, RSVP by Wednesday, September 1

Thursday, September 30, All-County Networking Breakfast, 8:00 amEast Street Studios, Westfield

NEW MEMBERS Seek out our new members at the next Chamber event you attend and help make them feel welcome!

UpComIng EvEnts!

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AUGUST 2010 SEPTEMBER 2010September 1 – Are You Saying the Right Things?” 8:00 a.m. Seminar at Cambria Suites 13500 Tegler Drive

September 9 – NetWORKS! 8:00 a.m. Co-hosted with the Westfield Chamber! Lutz’s Steak House 3100 Westfield Road

September 16 – Corporate ChallengeNoon – 4:30 p.m. presented by Riverview Hospital Forest Park 701 Cicero Road September 22 – Membership Luncheon11:30 a.m. Mayor John Ditslear’s State of the City Address Harbour Trees Golf Club 333 Regents Park Lane

September 23 – Business After Hours4:30 – 6:30 p.m. Chateau Bijou Salon & Spa 802 Mulberry Street, D-1

September 30 – All County Networking Breakfast 7:30 a.m East Street Studio 18880 North East Street, Westfield

The Noblesville Cham-ber’s Community Pride Award for Excellence for June was presented to Gatewood’s Vegetable Farm & Greenhouses, a family-owned business serving the area since 1922. Accepting the award were Bill and Nancy Gatewood. They are located at 9555 E. 206th Street.

TJ Elbert and Matt Fischer – Elbert Construction

Mary Sue Rowland was the recipient of the Noblesville Cham-ber’s 2010 Pinnacle Award, presented to a person representing outstanding achievement in community service. Cindy White presented the award at the June 23 membership breakfast.

Eric Askew – WestPoint Financial Group

Susan Foellinger – ERA Real Estate

Noblesville Chamber601 Conner Street

Noblesville, IN 46060317-773-0086August 12 – NetWORKS!

8:00 a.m. Mudsock’s Grill 14741 Hazel Dell Crossing, Suite 1000

August 19 – Business After Hours4:30–6:30 p.m. Heavenly Sweets 610 Hannibal Street August 25 - Membership Luncheon11:30 a.m. Guest speakers: Rich Adams, Director of Transportation Security Administration, Indianapolis Airport and Mike Welch, Agent in Charge of Indianapolis Office, FBI Purgatory Golf Club 12160 E. 216th Street

Debbie Beaudin, Ambassador Committee Chair presents Jake Doll, Sandol & Associ-ates with the Hamilton North Chamber Business of the Year award. The Business of the Year award is chosen among the quar-terly Bell of Recognition winners that are nominated by the Ambassador Committee and voted on by the Chamber membership.

Steve Elliott, local musician and Bob Foster, local musician and owner of Hedge-hog Music Showcase provide the musical entertainment and a Cindy White mini-roast for the Chamber’s Annual Meeting at the Atlanta Banquet Hall

Cindy White remarks to the Annual Meeting crowd on her time on the Executive Board of the HNCC. Cindy was recognized for her service on the Board.

Cheryl Miller, Adventures Unbridled recently joined the Chamber

Members of the HNCC enjoy the musical entertainment at the May Annual Meeting

Peter Dunn, aka Pete the Planner, gave a humorous, yet helpful presentation on financial matters at the June luncheon

Jill Guion, Anderson University School of Adult Learning, presents the

Business Spotlight at the June luncheon

JUNE AND JULY LUNCHEONS

Mark & Teresa Skipper – The Mustard Seed

2010 PINNACLE AwArD

COMMUNITY PrIDE AwArD fOr ExCELLENCE


The 27th Annual Cicero Triathlon will be

Saturday, August 7 at Red Bridge Park in Cicero.

The Triathlon is the Chamber’s major annual fundraiser.

The race attracts athletes from around Central Indiana and beyond. The triathlon has a

reputation for being a safe, friendly triathlon enjoyed by beginners and seasoned athletes alike. Register at

www.getmeregistered/Cicero or download an entry form

at the Chamber’s website www.HamiltonNorthChamber.com.

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Upcoming Events!SEPTEMBER 2010AUGUST 2010

HamiltonNorth Chamber

70 N. Byron StreetCicero, IN 46034

317-984-4079 Tuesday, August 3, HNCC Breakfast, 7:30 amWolfie’s Waterfront Restaurant, Speaker: Gary Hentschel, President Central Indiana KeyBank, RSVP by Wednesday, July 28

Saturday, August 7, 27th Annual Cicero Triathlon, 8:00 amRed Bridge Park

Tuesday, September 7, HNCC Luncheon, 11:30 amHarbour Trees Golf Club, Speaker: Pam Ruster, Supportive Systems, “Work/Home Life Balance”, RSVP by Wednesday, September 1

Thursday, September 30, All-County Networking Breakfast, 8:00 amEast Street Studios, Westfield

NEW MEMBERS Seek out our new members at the next Chamber event you attend and help make them feel welcome!

UpComIng EvEnts!N

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AUGUST 2010 SEPTEMBER 2010September 1 – Are You Saying the Right Things?” 8:00 a.m. Seminar at Cambria Suites 13500 Tegler Drive

September 9 – NetWORKS! 8:00 a.m. Co-hosted with the Westfield Chamber! Lutz’s Steak House 3100 Westfield Road

September 16 – Corporate ChallengeNoon – 4:30 p.m. presented by Riverview Hospital Forest Park 701 Cicero Road September 22 – Membership Luncheon11:30 a.m. Mayor John Ditslear’s State of the City Address Harbour Trees Golf Club 333 Regents Park Lane

September 23 – Business After Hours4:30 – 6:30 p.m. Chateau Bijou Salon & Spa 802 Mulberry Street, D-1

September 30 – All County Networking Breakfast 7:30 a.m East Street Studio 18880 North East Street, Westfield

The Noblesville Cham-ber’s Community Pride Award for Excellence for June was presented to Gatewood’s Vegetable Farm & Greenhouses, a family-owned business serving the area since 1922. Accepting the award were Bill and Nancy Gatewood. They are located at 9555 E. 206th Street.

TJ Elbert and Matt Fischer – Elbert Construction

Mary Sue Rowland was the recipient of the Noblesville Cham-ber’s 2010 Pinnacle Award, presented to a person representing outstanding achievement in community service. Cindy White presented the award at the June 23 membership breakfast.

Eric Askew – WestPoint Financial Group

Susan Foellinger – ERA Real Estate

Noblesville Chamber601 Conner Street

Noblesville, IN 46060317-773-0086August 12 – NetWORKS!

8:00 a.m. Mudsock’s Grill 14741 Hazel Dell Crossing, Suite 1000

August 19 – Business After Hours4:30–6:30 p.m. Heavenly Sweets 610 Hannibal Street August 25 - Membership Luncheon11:30 a.m. Guest speakers: Rich Adams, Director of Transportation Security Administration, Indianapolis Airport and Mike Welch, Agent in Charge of Indianapolis Office, FBI Purgatory Golf Club 12160 E. 216th Street

Debbie Beaudin, Ambassador Committee Chair presents Jake Doll, Sandol & Associ-ates with the Hamilton North Chamber Business of the Year award. The Business of the Year award is chosen among the quar-terly Bell of Recognition winners that are nominated by the Ambassador Committee and voted on by the Chamber membership.

Steve Elliott, local musician and Bob Foster, local musician and owner of Hedge-hog Music Showcase provide the musical entertainment and a Cindy White mini-roast for the Chamber’s Annual Meeting at the Atlanta Banquet Hall

Cindy White remarks to the Annual Meeting crowd on her time on the Executive Board of the HNCC. Cindy was recognized for her service on the Board.

Cheryl Miller, Adventures Unbridled recently joined the Chamber

Members of the HNCC enjoy the musical entertainment at the May Annual Meeting

Peter Dunn, aka Pete the Planner, gave a humorous, yet helpful presentation on financial matters at the June luncheon

Jill Guion, Anderson University School of Adult Learning, presents the

Business Spotlight at the June luncheon

JUNE AND JULY LUNCHEONS

Mark & Teresa Skipper – The Mustard Seed

2010 PINNACLE AwArD

COMMUNITY PrIDE AwArD fOr ExCELLENCE


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New Chamber MembersBiddle Memorial FoundationBrian Myers 317/432-6977P.O.Box 215Sheridan, IN 46069

Fisher Family Funeral ServicesSteve & Kate Fisher 317/758-0500508 E. 6th St.Sheridan, IN 46069

Upcoming Chamber LuncheonsAugust 26, 2010 Amanda Trestrail, Good Samaritan Network“Vision and Mission”11:30-12:30p.m. Casey’s Bar & Grill501 S. Main St., Sheridan

September 23, 2010Guest Speaker To Be Announced7:00 - 9:00p.m.Palomino Ballroom481 S. C.R. 1200 East Sheridan

Be sure to visit the Sheridan Chamber Website, www.sheridanchamber.org for information on all upcoming events!

Upcoming EventsHARVEST MOON FESTIVAL October 2nd and 3rd, 2010Biddle Memorial ParkSheridan, Indiana

Sheridan Chamber407 S. Main Street

P.O. Box 202Sheridan, IN 46069

317-758-1311

Chamber AssistantThe Chamber Assistant, Ashley Gibson, has been doing an awesome job at the chamber. During school, she works at the office from 3-5pm and during the summer and school breaks, she is there from 12-2. Stop in and say hi if you are in the area. Happy 1 year Anniversary at the Chamber Ashley!

The Sheridan Sesquicentennial is now over, but the Chamber just wanted to wish Sheridan a very Happy “150th” Birthday and here is too many more celebrations! A big thank you goes out to Connie Pearson, The Sheridan HistoricalSociety, Sheridan Main Street, The Sheridan Chamber, The Sheridan Lions Club, The Sheridan Kiwanis, The Sheridan Library, and all the other organizations and people that helped plan this event! It was a team effort and all the hard work is much appreciated!


2010 Lantern Awards Celebrating Westfield’s Outstanding Businesses & Individuals Saturday evening, September 11th Palomino Ballroom

Sponsored by

NEW MEMBERS

SEPTEMBER 2010“Networks” - Joint Networking BreakfastWestfield & NoblesvilleThursday, September 9th ~ 8- 9:30 a.m. Lutz’s Steak House $10 - Members; $20 – non-membersReservations are required by September 3rd 317-804-3030 ~ [email protected]

Economic Development Meeting Monday, September 13th ~ 11:30 a.mIndividuals pay for lunch at the door and join the committee in the back meeting room.RSVP to 317-804-3030 or [email protected]

Monthly Membership LuncheonThursday, September 16th ~ 11:00 a.m. – 1:00 p.m.The Bridgewater Club, 3535 East 161st Street ~ WestfieldAnnual State of the Schools AddressPresented by Superintendent, Dr. Mark Keen Members with reservations: $15.00 ~ Walk-ins, non-members, and all billables: $20.00. Reservations due by September 10thRSVP to 317-804-3030 or [email protected]

Westfield Young ProfessionalsWednesday, September 15thMonthly Meeting & Event For details visit www.westfield-chamber.org

Countywide Networking Breakfast Thursday, September 30th ~ 7:30 - 9:00 a.m.Joint networking event with all Hamilton County Chambers of Commerce East Street Studios, 18880 North East Street ~ Westfield Catered by Kelties. $10.00 for Chamber members with reservations; $20.00 for all others & billablesReservations are required by September 24th RSVP to 317-804-3030 or [email protected]

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MARk YOUR CALENDARSwestfield Chamber

130 Penn StreetP.O. Box 534

westfield, IN 46074317-804-3030

AUGUST 2010Economic Development Meeting Monday, August 2nd ~ 11:30 a.mOld Country Buffet, Village park PlazaIndividuals pay for lunch at the door and join the committee in the back meeting room. RSVP to 317-804-3030 or [email protected]

Westfield Young ProfessionalsWednesday, August 18thFor details visit www.westfield-chamber.org

Monthly Membership LuncheonThursday, August 19th ~ 11:00 a.m. – 1:00 p.m.Wood Wind Golf Club. 2302 W. 161st StreetPart 1: 11a.m.- 1p.m. ($15)Part 2: 1-3 p.m. ($20) Part 3: 3-5p.m. ($0)Part 1: A presentation by Doc O’Neal, General Manager of Wood Wind Golf Club.Part 2: Networking on the Nines!This not your typical golf event! Network while on the beautiful Wood Wind golf course. A unique and fun networking opportunity for both golfers and non golfers! Cost is $20.00 per “golfer.” After “golf ” join us for part 3! Part 3: Mingle & Mix networking event. Enjoy, Beverages and Appetizers. Catering by Kelties. RSVP: 317-804-3030 or [email protected]

Westfield Farmer’s MarketFridays through August 6th ~ 4:00 – 8:00 p.m.Red Man Park ~ Downtown Westfield ~ www.dwna.org

Trinity Free Clinic HealthcareMaggie Charnoski14598 Oakridge RdCarmel, IN 46032317-819-0772www.trinityfreeclinic.org

Bussell Family FuneralsFuneral HomeRonald Bussell1621 E. Greyhound PassCarmel, IN 46032317-587-2001bussellfamilyfunerals.com

All Chamber event dates, timers and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org or details.

ViSit ouR NEW WEBSitE at www.westfield-chamber.org

Joe PlankisAssociate Member514 Stockbridge DriveWestfield, IN 46074317-569-5195

Finn Social MediaSocial MediaTom Dooley1911 Emerald Pines LaneWestfield, Indiana 46074317-289-9969www.finnsocialmedia.com

Dr. Joel Lanie, Donna Wisniewski (Westfield Gentle Dentist and Denise Abshire (Flagstar) visit at the Westfield/Carmel Connect 2 Business after Hours at Clay Terrace.

Westfield Fire Station 83 Groundbreaking ~ June 8, 2010

Martin Jay’s Butcher Shop ~ Ribbon CuttingVisit this new shop at17647 Little Chicago Road



We’ve Always Been Proud of our Schools

Hamilton County History

At the turn of the 19th to the 20th century, Hamilton County was a prosperous and diverse community. A natural gas boom had started in 1887 and reached its peak around 1900. New business ventures were springing up and new immigrants were moving into the area to work in the factories. Between 1890 and 1900, the overall county population went from 26,213 to 29,914 - a 14% increase. The population of Jackson Township made the astonishing jump from 4,255 to 6,620 - a 56% increase.By 1903, three railroads and an electric Interurban system served the county. A sense of optimism and advancement prevailed.

David Heighway

David Heighway is the Hamilton County historian.

The photographs are now accessible online through a joint project of the Hamilton East Public Library, the Hamilton County Historical Society, and IUPUI. The collection, “Hamilton County in 1900 – Through a Young Person’s Lens”, also includes the photo-graphs of Earl Brooks (1883-1968) who, as a young man, took pictures of Noblesville and the surrounding area between approximately 1897 and 1904. The images are can be found at http://www.ulib.iupui.edu/digitalscholarship/collections/HEPL.

Westfield High School, here in the 1890s, was built in 1861

as Union High Academy and was the elite school of the county.

A new high school was built in 1907 and the academy is now

Union Bible College.

The Noblesville High School building was considered state-of-the-art when it was built in 1900. It was located on Conner Street and a gymnasium was added in the 1920s.

Noblesville High School chemis-try lab – In the 1960s, the school

was torn down, the gymnasium was saved, and the site turned

into the Boys and Girls Club.

Atlanta High School, 1901 – A new all-grades school was built in 1916, but attendance dropped after the gas boom failed.

Fishers Switch School, 1902 – this was replaced in 1907 by a yellow-brick all-grades school building that would become Fishers High School.

Fall Creek Township School #6 – The site today is Brooks School Park at the

intersection of 116th St. and Brooks School Road just south of Brooks

School Elementary.

Clay Township School No. 4 - this building was built in 1892 near the present intersec-tion of 106th Street and Towne Road. The area school boards made a great effort to replace these wooden schools with brick ones in the early 1900’s. Teacher Mahlon L. Haines’ wife, Rachel, was also a school teacher in the county.

Around this time, County School Superintendent Ellis A. Hutchens announced his wish to have a photograph taken of every school in Hamilton County. In a newspaper article dated December 13, 1901, Hutchens stated “We have visited and photographed all the schools of Delaware Township and find a good attendance in every school and a good working interest.” These township school photographs, taken between 1892 and 1909, have been preserved and are stored at the Hamilton County Historical Society.

Next Edition:

Commercial Lease Space

River Edge Professional Centerand River Edge Market PlaceNoblesville, INCall John Landy at [email protected]

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up.

Easy access and abundant parking! High speed internet. 3 minutes fromRiverview Hospital.


BUSINESS RESOURCE DIRECTORYSigns and Banners

Rotary International

The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons regardless of race, color, creed or political preference, Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets week-ly. For more information on the Noblesville Midday Rotary Club. Call Gloria Davis 317-877-0051

Service Club

Freelance Graphic DesignMezign Design11505 River Drive East, Carmel, INCall Melanie at [email protected]

Mezign Design offers graphic design services for anything from business cards to billboards, specializing in print and web advertising. Reasonable rates, modern design and fast turnaround. Give Mezign Design a try. You’ll be glad you did.

Computer Consulting

Compumed – 802 Mulberry StreetNoblesville, IN, Suite [email protected]

• Business Computer Hardware and Software Installation• Custom Application Development• On-Site Support and Service

Advertising Deadline: August 27

For advertising info: [email protected]

Real Estate/Residential and Commercial Development

Logan Street Signs & Banners1720 South 10th Street,Noblesville, IN317-773-7200 Open M-F 7-5www.loganstreetsigns.comwww.noblesvilletrophies.comwww.noblesville.com

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992.Also home of Noblesville Trophies773-7391 Open M-F 9-6 Sat. 10-2

Community Resources

Hamilton CountyAutism Support Group19215 Morrison WayNoblesville, IN 46060

The Hamilton County Autism Support Group provides community awareness and helps support families where lives are challenged by Autism, a disability that typically appears during the first three years of life and affects socialinteraction and communication skills.

HCASG provides Support Meetings, Autism Siblings Program, Young Adults Social Group, Girls on the Spectrum and more.

For more information, contact Jane Grimes at 317-403-6705Or visit www.hcasg.org

JAS Thomas Storage20799 Riverwood AvenueNoblesville, IN 46062317-774-1500

Need more room in your office or home? JAS Thomas Storage can provide it. Climate controlled storage for all of your important documents or assets.• 12’ x 60’ bays - Water Access-Electricity• 10 ’x 10’ areas - perfect for extra inventory or document storageHours: Monday-Friday 9:00am - 5:00pm or by Appointment Call 317-774-1500 for more details

Storage

Financial Forms and Systems, Inc.www.financialformsandsystems.com317-726-7385

FFS is a locally owned supplier of business checks, envelopes, commercial print, stamps, office supplies and anything else you need to keep your business running. We offer free delivery in Hamilton County and can usually have what you need the next business day. Contact Scott Tyree at 317-726-7385 for a fast quote.

Printing

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In just 16 months, you can acquire a powerful blend of stand-out-from-the-crowd skills in marketing and communication by earning the M.S. in Marketing & Communication from Franklin University. Take classes one night a week at our new Indy location – or online.

www.franklin.edu/indymarketing

Our Indy location is at Castleton just off I-465 in the 82nd Street corridor

AC-0224

Hamilton County Business Magazine August/September 2010

Documents

Transcript of Hamilton County Business Magazine August/September 2010