1 | HALVERSON GROUP

REALITY TESTS™

OVERVIEW

How we help brands optimize their shopping experience through real-

world validation studies

193 North Marion Street

Oak Park, Illinois 60301708.524.8080contact@halversongroup.com

2 | HALVERSON GROUP

Too often, research loses sight of the fact that the best way to predict what will happen in the real world is to get as close to that real world as possible.

• In real stores

• With real customers

• Making real purchase decisions

• With real-time observations

• Followed by real conversations

3 | HALVERSON GROUP

Our research diversity and depth of expertise gives us multiple ways to get as close as possible to the consumer.

AnalyticsQuantitativeQualitative

• Shop alongs & ethnography

• Focus groups

•Diary studies

• Competitive shops

•Multimedia reporting

•Mobile eye tracking

•Online/SMS surveys

• In-store intercepts

• Product & package testing

• In-store path tracking

• Rapid concept testing

• Benchmarking & norm analysis

• Consumer & category segmentation

•Modeling

• Predictive analytics

• POS data analysis/integration

• Video behavioral analytics

4 | HALVERSON GROUP

We use our Reality Tests approach to uncover deep insights into why consumers make the choices they do to fuel innovation and optimization.

Elements we’ve been asked to measure include:• New product/service offerings

• Package design

• POP merchandising• In-store technology

• Service delivery

• Seasonal promotions

• Assortment availability

• Menu testing• More

Questions we’ve been asked to answer include:

• What is the in-store impact of all day breakfast?

• How should we transform our service?

• How do we optimize employee usage?

• How will a store redesign impact sales?

• What should my store of the future look like?

…which are assessed by examining sales lift

5 | HALVERSON GROUP

By capturing actual behaviors in real time via state-of-the-art technology, we can uncover the motivations of customers and employees in natural environments.

MobileEyeTracking

6 | HALVERSON GROUP

Through the use of audio recording, video capture and eye tracking we can offer robust and fully integrated delivery of results.

• Codify video / audio data

• Construct survey database

• Transcribe & codify interviews

• Cluster observations / notes

• Organize artifacts

• Integrate unique client data

7 | HALVERSON GROUP

Halverson Group has created unique points of difference that enable us to maximize our in-store business impact within the organizations in which we work.

One-Stop Shop

Verified Shoppers

Store-tested Moderators

Enhanced Reporting

8 | HALVERSON GROUP

For nearly 20 years Halverson Group has armed our clients with the business intelligence needed to confidently fuel winning strategies.

As a strategic research agency we uncover and quantify insights into the behaviors, beliefs, attitudes, situations and cultures that influence human choices

9 | HALVERSON GROUP

What makes Halverson Group unique compared to our competitive set is our focus on human-centered data science.

We view the world through a broad lens

1 2

We focus on situational drivers of identity

3

We are R&D driven

9 | HALVERSON GROUP

10 | HALVERSON GROUP

We are focused not just on explaining the current world, but on improving its future state for our clients through the three pillars of our offer.

Segmentation should allow you to upend the rules of your category and motivate

more consumers to hire your brand.

Jobs to Be Won™ Reality Tests™Choices™

Your new solutions have a higher probability of succeeding when properly

identified and pressure-tested.

Destination mapping tells you how to deliver the right message to the right

audience at the right time.

11 | HALVERSON GROUP

What makes us excited to come to work every day is the knowledge that our partners benefit from our research and our insights.

Halverson Group has surfaced insights that helped us craft a forward looking strategy that drove both short- and longer-term decisions with respect to marketing, our loyalty program, store locations, store design, online presence, products, brands, and additional services.

Consumer Insights ExecutiveGlobal Retailer

12 | HALVERSON GROUP

WE FUEL WINNING STRATEGIES

193 North Marion Street

Oak Park, Illinois 60301708.524.8080contact@halversongroup.com