Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights

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description

Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations. We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created this deck with key Halloween trends this year.

Transcript of Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights

Page 1: Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
Page 2: Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights

 Social Mentions Over Time

 Top Buzz Words by Mentions

 Top Costumes by Social Mentions

 Top Costumes by Google Search

 Top Tweets

Halloween 2014 Social Analysis  Powered by Social Studio

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October 1, 2014 – October 23, 2014 Social Mentions Over Time

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Top Buzz Words by Mentions

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Top Costumes by Social Mentions

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Couple's Costume Witch Princess Pirate Ghost Zombie Vampire

Skeleton Frozen Costumes Police Officer Minion Batman The Avengers Mermaid

Superhero Minnie Mouse Superman Ninja Turtles Spiderman Tinkerbell Other (6 more)

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Top Costumes by Google Search

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Top Tweets

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Top Tweets

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 Social data was pulled from Social Studio from the Salesforce Marketing Cloud. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more.

 Google search data comes from Google Trends.

Data Sources