Halifax Housing Market Confidence Tracker Q4 2013
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Transcript of Halifax Housing Market Confidence Tracker Q4 2013
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Ipsos MORI summary of findings & trends
2/1/2014
Q4 2013
© Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33 +40
+64 +66
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend
© Ipsos MORI
+9
-2 +7
+19 +15 +15
+20
+33 +40
+64 +66
-28 -32
-48
-14
-32
-9 -6
-19
0
+23 +15
-60
-40
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends
© Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33
+40
+64 +66
13%
11%
15%
24%
10% 13%
18% 21%
30%
41%
51%
0
10
20
30
40
50
60
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13
HPO
Sellingsentiment(%)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Selling
sentiment
(% agree good
time to sell)
HPO – balance
of % higher
minus % lower
© Ipsos MORI
‘Higher’ trends
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the
same? (HPO)
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
34%
19%
8%
3%
% 10 - 15% higher
27%
© Ipsos MORI
‘Lower’ trends
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the
same? (HPO)
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower 2%
3%
0%
% 10 - 15% lower
19%
1%
© Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80Net (±)
Net good time sell
Net good time buy
-43
-63
+18 +17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property?
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012 Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013 Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
© Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property?
Good time buy/ good time sell
23%
12%
38%
15%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: 1,964 GB adults 16+, 29 Nov-5 Dec 2013
Good time buy/ bad time sell
Bad time buy/ good time sell
Bad time buy/ bad time sell
+8 -3 +1 -5
© Ipsos MORI
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
72%
higher
6%
lower
GB London South
England
83%
higher
4%
lower
North
England
79%
higher
2%
lower
68%
higher
8%
lower
Base: 1,964 GB adults 16+, 29 Nov-5 Dec 2013, including 266 in London, 409 South England (SE, SW), 500 North England (NW, NE,
Y&H) and 336 in the Midlands.
58%
higher
10%
lower
Midlands
© Ipsos MORI
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London South
England
North
England Midlands
63%
good time 57%
good time
39%
bad time
68%
good time
23%
bad time
62%
good time
28%
bad time
62%
good time
Base: 1,964 GB adults 16+, 29 Nov-5 Dec 2013, including 266 in London, 409 South England (SE, SW), 500 North England (NW, NE,
Y&H) and 336 in the Midlands.
28%
bad time
28%
bad time
© Ipsos MORI
61%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
39%
bad time 31%
bad time
49%
bad time 41%
good time 25% bad time
GB London South
England North
England Midlands
51%
good time
69%
good time
48%
good time
Base: 1,964 GB adults 16+, 29 Nov-5 Dec 2013, including 266 in London, 409 South England (SE, SW), 500 North England (NW, NE,
Y&H) and 336 in the Midlands.
40%
bad time
© Ipsos MORI
PRS rent expectations (PRS renters)
0
20
40
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13
Q. What do you think will happen to the rents tenants are charged by private landlords that is individuals and
companies working in the private sector (i.e. not local councils and housing associations). Taking your
answer from this screen and regardless of whether or not you rent your home, do you think that private
rents will be higher, lower, or will they be the same in 12 months time?
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: c300-400 private renters
% a little higher
% the same
% a lot higher
% a lot/little lower
52%
31%
11%
4%
© Ipsos MORI
61%
56%
36%
25%
25%
14%
10%
8%
6%
4%
3%
1%
Raise deposit
Job security
Household finances
Rising property prices
Availability of mortgages
Concerns - interest rate rises
Fees and costs of buying a house
Shortage of the right type of property
Shortage of property for sale
Falling property prices
Level of stamp duty / taxation
Don't know
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: 1,964 GB adults 16+, 29 Nov-5 Dec 2013
Barriers to buying
Change +
-2
-2
-3
+1
+2
+3
+2
-1
+1
-2
+1
-1
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2/1/2014
Further information is available here
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