HALAL FOODS

M. Ehsan Sairally

Halal Coordinator Halal Certification Agency

ISNA Canada

ISNA CANADA

• Largest Muslim centre in Canada

• Headquarters -Mississauga

• Canadian heritage building

• Involved in various community activities and services

• Food bank

• Halal certification

ISNA CANADA

HALAL AWARENESS & OUTREACH

•Census, demographics

•Retail & food service

•Seminars, conferences & workshops

•Halal laws and practices

•Technical & trade magazine articles

•Global market linkages (technical, marketing, standards)

DERIVATION OF HALAL

• QUR’AN – written word of God

• SUNNAH – sayings and teachings of the prophet Mohammed

“O mankind, eat from whatever is on earth (That is lawful and

pure)”

HALAL FOODS SIMPLIFIED

• Animal Origin: All animals except…– No pork (plus other excluded animal categories)

– No blood

• Plant Origin: All plants except…– Intoxicating and hazardous plants (except where toxin can be eliminated during

processing)

• Drinks: All except..– Alcoholic and intoxicating drinks

• Food Additives: All except…– those derived from unlawful animal and plant categories specified above

HALAL FOODS FROM THE PLANT KINGDOM

ANY PLANTS THAT FLOURISH ON EARTH OR WATER / NATURAL

• Leaves

• Vines

• Roots

• Fruits – beneficial to the human body without causing harmful effects

HALAL FOODS FROM THE ANIMAL KINGDOM

• Beef, lamb, goat, deer, buffalo

• Chicken and other birds (except birds of prey)

• Seafood (all fish and shrimp)

HALAL IS A VALUE SYSTEM & LIFESTYLE

For foods its about quality

…from farm to fork…

HALAL MARKET OPPORTUNITIES

• Significant size (≈10% in some markets) • Growing • Durable (1400 years)• Accessible segment• Faith based needs & requirements

MUSLIM POPULATION CANADA (2006)

Province Muslim population %

Canada (total) 842,200 100.0

Newfoundland 800 0.1

Prince Edward Island 400 0.0

Nova Scotia 5,600 0.7

New Brunswick 1,700 0.2

Quebec 150,400 17.9

Ontario 528,200 62.7

Manitoba 7,000 0.8

Saskatchewan 2,900 0.3

Alberta 65,100 7.7

British Columbia 79,700 9.5

Territories 400 0.0

Derived from Stats Can

Projected to exceed1 millionby 2011

Muslim Population Projections(selected Canadian cities)

0

200

400

600

800

2001 2006 2011 2017

Thou

sand

s

Toronto

Montreal

Vancouver

Derived from Stats Can data

10% of Toronto (GTA) will be halal consumers

10% of Toronto (GTA) will be halal consumers

Derived from Stats Can data

Calgary

Edmonton

Vancouver

Winnipeg

HalifaxMontreal

OttawaToronto

HamiltonKitchener

LondonWindsor

M ETROPOLITAN HALA MARKETS

CANADIAN HALAL MARKET SITUATION

Significant size Growing Accessible Durable market -defined needs (1400

years) Involved consumer Poised for mainstream

HALAL CERTIFICATION = TRUST AND CREDENCE

• Canadian agri-food production system

• Canadian food regulatory system

• Third party halal certification

• Halal certification logo

Thank you

M. Ehsan SairallyISNA Canada - Halal Certification Agency

(905) 403-8406 Ext 235ehsan@isnahalal.ca