HAKRO Briefing Logo-Relaunch

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Create a new logo for a German textile company, who is producing the finest corporate fashion! The outerwear-products of HAKRO are mainly used in a work-environment with a lot of dust and dirt. That’s why the quality of HAKRO is extremely high to make the product last very long. You can wash (60-Degrees Celsius) and tumble it more than a 100 times wi- thout loosing its colour or its form. So the life cycle of a single item is extremely long, if you compare it with competitors like Fruit of the Loom etc. HAKRO itsself is not a multi-billion-dollar company supplying the worldwide market. No! It is a family-owned and run company with about 100 employees who distribute only to the German-Market. They are more a manufactory than a factory. The working conditions and the ethical standards are a Top-Benchmark in the whole industry, as well as the en- vironmentally sustainable production. After 20 years using the same Logo, its time for a relaunch. The Logo should be more into the direction of a manufactory, that’s why we show you some moods in that direction. The Mandatory is to do two logos: one with the old element „DOT“, the other one without. Please also integrate the new claim. The old claim “ACTIVE WEAR” is no longer in use. 1/4

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Transcript of HAKRO Briefing Logo-Relaunch

  • Create a new logo for a German textile company, who is producing the finest corporate fashion!

    The outerwear-products of HAKRO are mainly used in a work-environment with a lot of

    dust and dirt. Thats why the quality of HAKRO is extremely high to make the product last

    very long. You can wash (60-Degrees Celsius) and tumble it more than a 100 times wi-

    thout loosing its colour or its form. So the life cycle of a single item is extremely long, if

    you compare it with competitors like Fruit of the Loom etc.

    HAKRO itsself is not a multi-billion-dollar company supplying the worldwide market. No!

    It is a family-owned and run company with about 100 employees who distribute only to

    the German-Market. They are more a manufactory than a factory. The working conditions

    and the ethical standards are a Top-Benchmark in the whole industry, as well as the en-

    vironmentally sustainable production.

    After 20 years using the same Logo, its time for a relaunch. The Logo should be more into

    the direction of a manufactory, thats why we show you some moods in that direction.

    The Mandatory is to do two logos: one with the old element DOT, the other one without.

    Please also integrate the new claim.

    The old claim ACTIVE WEAR is no longer in use.

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  • Sample applications clothing:

    Neck Label

    Flag Label

    Create a new logo for a German textile company, who is producing the finest corporate fashion!

    Company Name: HAKRONew claim: Feine Unternehmenskleidung seit 1969

    Old Logo:

    Old claim - please change it to:Feine Unternehmenskleidung seit 1969

    Logo-Dot

    Company name

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  • Create a new logo for a German textile company, who is producing the finest corporate fashion!

    Logo and Design Moods:

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  • Create a new logo for a German textile company, who is producing the finest corporate fashion!

    Example page/mood for our catalog:

    Beispiel Innenseite: Illu im Hintergrund nur Mood. Die Models wrden damit interagieren. Die Doppelseite ist nur einem Produkt gewidmet. berlegung: Anstatt alle Farbvariationen an separaten Shirts zu zeigen, eine schematische Auflistung (hier als Stoff-Felder).

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    Route 2

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