HAIR NATION Corporate Presentation 2 (distributors)

04/12/2023 1Footer Text

JOIN OUR REVOLUTION

CORPORATE PRESENTATION 2014

2

BECAUSE YOU DESERVE BEAUTIFUL HAIR


The mission of HAIR NATION is to revolutionise hair care, by bringing effective, innovative, easy-to-use, safe and affordable hair care solutions into the homes of women around the world.

To do this, we aspire to build long term working relationships with established Hair and Beauty distributors, and are 100% committed to creating sustainable business value through clear consumer insights, winning products, differentiated marketing and efficient distribution.

When a woman feels beautiful from head to toe, her confidence is priceless. Join us in our revolution to spread the beauty of healthy, radiant hair among women worldwide.

CLAUDIA AUBORTFounder, HAIR NATIONBSc (Social Science)Qualified Stylist (NVQ UK)Certificate (Marketing & Public Relations)

““

3

CONTENTS• Corporate Profile

• Product Portfolio

• Consumer Profile & Testimonials

• Marketing & Distribution

• Summary


CORPORATE PROFILE

5

HAIR NATIONA REVOLUTIONARY HAIR CARE BRAND


2011

2012

2013

2014

HAIR NATION brand developed to fill a gap in the market: young, female consumers wanting an edgy, visual hair care brand

Launch of first HAIR NATION products with positive market response:• Keep It Straight• Hair Colour

Remover• Gold Drops• Frizz Control

Launch of HAIR NATION social media platform with significant success: • 50K Facebook followers• Over 200K YouTube hits

Engagement of consumers has been key to achieving increased awareness for HAIR NATION

New product launch for shampoo and conditioner

New, eye-catching packaging development – highly visual and engaging

Launch of HAIR NATION TV to complement strong online sales growth and digital marketing success

To drive retail growth through strategic ventures with Hair and Beauty distributors

6

OUR PASSIONSTRATEGIC PILLARS OF OUR BUSINESS


To offer innovative and quality specialty hair care products for consumers, so they may effectively and easily achieve salon

quality hair at home

To engage consumers with exciting and relevant digital

content and marketing, strongly supported by visual

communication online (social media) and on-pack

To address current unmetmarket needs of young

18-35 year old women who seek relevant, yet

affordable, home hair care that delivers salon quality

results

7

OUR COMMITMENTQUALITY ASSURANCE & SAFETY OF OUR PRODUCTS


• Products are exclusively made by a highly reputable UK manufacturer with a global network

• All products are rigorously tested, and fully compliant with internationally-recognised quality, health and safety standards

• Quality ingredients used in our products are sustainably sourced from around the world, including select certified organic ingredients

8BECAUSE YOU DESERVE BEAUTIFUL HAIR

Finance & Accounting

Creative & Communication

BrandMarketing

DigitalMarketing

Social Media Management

International Sales UK Manufacturer

OUR PEOPLEINTERNATIONAL TEAM WITH BROAD INDUSTRY EXPERTISE

AGIT SINGHManager

SEAN FINLAYConsultant

LEON NGConsultant

MAY LYN CHEW

Consultant

CHRISTIE ANDERSON

Director

CLAUDIA AUBORTFounder

CHRIS ONSLOWDirector

PRODUCT PORTFOLIO

10

WHAT WE OFFERCOMPETITIVE & COMPELLING PRODUCT PROPOSITION


DIY HAIR CARE SOLUTIONS

THAT DELIVER SALON QUALITY

RESULTS

EASY TO USE: HIGHLY VISUAL

ON-PACK GUIDANCE

AFFORDABLE: PROFESSIONAL

RESULTS WITHOUT

SALON PRICES

GENTLE FORMULA HELPS PROTECT HAIR

FROM DAMAGE

COMPLEMENTS HOME HAIR

COLOUR MARKET

11

OUR PRODUCTSPROFESSIONAL SALON SOLUTIONS FOR EVERYDAY HOME USE


HAIR PURIFYING & NOURISHING CARE

HAIR REVITALISING TREATMENTS

PERMANENT HAIR STRAIGHTENING

KITS

HAIRDE-COLOURANTS

SLEEK SHINE Shampoo

For all hair types

SLEEK SHINE ConditionerFor all hair types

GOLD DROPS Hair Serum For all hair types

FRIZZ CONTROL Hair SerumFor all hair types

KEEP IT STRAIGHTFor dry, colour treated hair

KEEP IT STRAIGHT For coarse, curly hair

HAIR COLOUR REMOVERFor light tones

HAIR COLOUR REMOVERFor dark tones

12

KEEP IT STRAIGHTDIY PERMANENT HAIR STRAIGHTENING KIT


• Easy DIY system for permanent hair straightening, with a radiant and silky smooth finish

• Enriched with a protective formula that simultaneously: − Hydrates and strengthens

damaged hair − Smoothens and controls unruly hair− Shields against humidity

• Formaldehyde-free

• Long-lasting results of up to 3 months− Application may be repeated

after 3 months

FOR DRY & COLOUR TREATED HAIR

FOR COARSE, CURLY HAIR

WITH HYDRATING ADVANCED COLLAGEN AND KERATIN PROTEIN COMPLEX

13

BEFORE & AFTERKEEP IT STRAIGHT (DIY PERMANENT HAIR STRAIGHTENING KIT)


PRE-TREATMENT AND POST-TREATMENT WITH KEEP IT STRAIGHT (FOR CURLY HAIR)

14

HOW IT WORKSKEEP IT STRAIGHT (DIY PERMANENT HAIR STRAIGHTENING KIT)


* THIS GRAPHIC IS ONLY FOR THE PURPOSE OF SIMPLFIED ILLUSTRATION, AND SHOULD NOT BE TAKEN AS AN ACCURATE SCIENTIFIC REPRESENTATION OF HOW THIS PRODUCT FUNCTIONS

Disulphide bonds between hair molecules are weakened, leaving hair open to being easily shaped

A

WEAKENED HAIR BONDS

Hair is then infused with a deep conditioning formula that allows hair to be straightened with silky smooth results

B

INFUSED WITH COLLAGEN & KERATIN PROTEIN COMPLEX

In the final step, a protectivefixing cream reconnects hair’s disulphide bonds, to create a permanent ‘straight’ effect

C

FIXING CREAM RECONNECTS HAIR BONDS

15

HAIR COLOUR REMOVEREASY HAIR COLOUR REMOVAL SYSTEM


• Easy DIY system that effectively removes permanent or semi-permanent hair colour, without damaging hair or affecting natural hair pigment

• Prevents and removes colour build-up

• Washes away within minutes

• Recommended use prior to application of new hair colour, for brighter and shinier hair colourFOR LIGHT TONES

(REGULAR STRENGTH)

FOR DARK TONES (EXTRA STRENGTH)

COMPLETELY FREE FROM AMMONIA OR BLEACH

16

BEFORE & AFTEREASY HAIR COLOUR REMOVAL SYSTEM


PRE-TREATMENT AND POST-TREATMENT WITH HAIR COLOUR REMOVER (FOR DARK TONES)

17

HOW IT WORKSEASY HAIR COLOUR REMOVAL SYSTEM


Permanent colour molecules work by swelling up and remaining ‘stuck’ in the cortex of the hair shaft. Think of the hair’s cortex like a funnel that has ‘trapped’ the enlarged colour molecules.

By shrinking the swollen colour molecules, colour molecules can be easily washed out of the hair cortex, without need for ammonia or bleach.

* THIS GRAPHIC IS ONLY FOR THE PURPOSE OF SIMPLFIED ILLUSTRATION, AND SHOULD NOT BE TAKEN AS AN ACCURATE SCIENTIFIC REPRESENTATION OF HOW THIS PRODUCT FUNCTIONS

SWOLLEN COLOUR MOLECULES ‘TRAPPED’ IN HAIR CORTEX

SHRUNKEN COLOUR MOLECULES CAN BE EASILY WASHED OUT

18

GOLD DROPSREVITALISING HAIR SERUM


• Protective hair serum that creates brilliant shine, noticeable softness and improved manageability

• Natural SPF defence for added hair protection against UV rays

• Non greasy, instantly absorbing

formula

• Recommended use on towel-dried hair, as part of a regular hair care routine to maintain softness

WITH MOISTURE INTENSE BURITI & ARGAN OIL

19

FRIZZ CONTROLREVIVING HAIR SERUM


• Protective hair serum that effectively controls frizz and tames flyaway hair, for a sleek and smooth look

• Lightweight, instantly absorbing formula

WITH SOOTHING PEQUI OIL & LYCHEE EXTRACTS

20

SLEEK SHINEPURIFYING SHAMPOO


• Luxuriously rich yet gentle cleanser for hair that adds shine, while preparing hair for conditioning

• Suitable for all hair types

WITH MOISTURISING NATURAL SEAWEED EXTRACTS. SLS & PARABEN FREE.

21

SLEEK SHINENOURISHING CONDITIONER


WITH ENRICHING AMINO ACIDS AND NATURAL PEQUI OIL

• Luxuriously rich conditioner for softer, shinier and more manageable hair

• Perfect for maintaining sleek, smooth tresses or for taming unruly hair

• Suitable for all hair types, as well as for hair extensions to combat dryness and maintain softness

CONSUMER PROFILE & TESTIMONIALS

23BECAUSE YOU DESERVE BEAUTIFUL HAIR

PRIMARY TARGET MARKETYOUNG WOMEN: 18-25 YEARS

OLD Young females University

studentsFresh graduates just

entering the workforce

SECONDARY TARGET MARKETWOMEN: 26 - 35 YEARS OLD

Stay-at-homemoms

Women seeking affordable alternatives

to salon treatments

Home colourproduct users

Online shoppers

CONSUMER PROFILEWOMEN WHO USE OUR PRODUCTS

Time-poor women

24

PRODUCT REVIEWSFEEDBACK FROM CONSUMERS WHO USE HAIR NATION


Just finished blow-drying, and WOW, I am so pleased with the results! …the overall result is fantastic… I will certainly be using your product in between my colours – my hair feels so natural, soft and shiny.

So glad I stumbled upon your YouTube video and will definitely be back for more and telling all my girlfriends about it! You’ve got a great product here!

““

This product made my hair more bearable and easier to style… also actually helped with my dry scalp!

I use the Gold Drops serum to smooth and add shine… really made my hair a whole lot manageable… great for adding that ‘just got my hair did’ (look) to hair!

Erika Burky Australia

Email

User of HAIR NATION Hair Colour

Remover

ZainebLondon, UK

Blog: zeenaxena.com

User of HAIR NATION Gold Drops Hair Serum

““

25

POPULAR DEMANDCONSTANT CONSUMER REQUESTS TO SEE HAIR NATION IN

STORES


Can you please tell me where I can buy HAIR NATION Hair Colour Remover?Diana, UK Do you have shops here in Brisbane? I

am interested in the hair straightening kit.Shavvone Lai, Australia

Is there anywhere in Wollongong NSW where you can pick up the product?Helen Meezs, Australia Where can I get this product [Keep it

Straight] in the Philippines?Alfonso Gari, Philippines

Where can I buy HAIR NATION products in the United States?Elite Mattison, United States (New York) HAIR NATION has also been invited to

showcase at prestigious celebrity events, including the Academy Awards, Emmy Awards and Latin Music Awards

MARKETING & DISTRIBUTION

27

DIGITAL MARKETINGSIGNIFICANT WORLDWIDE BRAND AWARENESS


BRANDPLATFORMS

BRAND WEBSITEProduct communication and e-commerce

platform at HairNation.com.au

HAIR NATION TVDedicated brand video platform

launched in 2014 at HairNationTV.com

SOCIAL MEDIAYOUTUBE

Strong brand presence with over 200,000video views in less than 1 year

FACEBOOKNearly 50,000 fans worldwide, and growing fast

with average 1,000 new fans per week

28

OUR MARKETSCONSUMERS IN MANY COUNTRIES WORLDWIDE


APPOINTED EXCLUSIVE OR NON-EXCLUSIVE DISTRIBUTORS PRESENT IN THESE COUNTRIES

NORTH AMERICAUNITED KINGDOM

SOUTH AFRICA

AUSTRALIA

NEW ZEALAND

ONLINE SALES (PRODUCTS EXPORTED DIRECTLY FROM AUSTRALIA)

ISRAEL

29

DISTRIBUTOR ADVANTAGESWHAT WE OFFER OUR VALUED INTERNATIONAL DISTRIBUTORS & PARTNERS


Secure most competitive pricing by ordering direct from manufacturer

Well established digital marketing platform for the brand

• Distribute highly saleable products that meet growing demand for cost effective, home hair care solutions with professional salon quality results

• Complement your offer to retailers who sell for the home hair colour market

• Benefit from our active engagement of consumers to continuously grow demand for HAIR NATION, and listing of distributors on our official website

Strong distributor support and value-added services

• Receive a designated account manager for business support • Choose only the products you want to distribute; no tie-down to bundled products• Distributors will be listed on the HAIR NATION founding website• Develop products under the HAIR NATION label according to your specifications• Use our label translation services to support distribution in your local market(s)

30

CASE CONFIGURATIONLOGISTICS & PACKAGING


Box kit products come in outer packs of 3’s

(with barcode) Bottledproducts come in outer packs

of 6’s(with barcode)

SUMMARY

32

WHY WORK WITH USAS A PARTNER REPRESENTATIVE FOR HAIR NATION


BEST-IN-CLASS, QUALITY HAIR

CAREUnique products that fill a gapin the market for affordable,

salon quality solutions

ESTABLISHEDBRAND WITH

ENGAGED CONSUMERS

Proven digital marketingexpertise and success,to support offtake in

trade channels

MANAGEMENT COMMITMENT

To drive ‘win-win’ relationships, with ongoing

support and account management

BECAUSE YOU DESERVE BEAUTIFUL HAIR 33


04/12/2023 34Footer Text

JOIN OUR REVOLUTION

THANK YOU. CONTACT [email protected]

HAIR NATION Corporate Presentation 2 (distributors)

Business

Transcript of HAIR NATION Corporate Presentation 2 (distributors)