HAIL THE HENS

Honoring Tradition Through Community Unity

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WELCOME OUR SPECIAL GUESTS Maureen Roser

Newark Partnership Coordinator

Sandy Owner of Clothes in the Past Lane on Main Street

Emily Hartline Spirit Ambassador

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AN EGG-CELLENT IDEA Meet the Brood

Bird’s Eye View Meredith Rubin Rebecca Marcus

Hear the Cluck of Our Fellow Hens Corinne Spencer Sophia Tripop

Follow the Heard Chris Resler

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Chicken Scratch Issues Vincent Rojas Mike Woods

Let’s Spread Our Wings Ryan Reed

To The Roost

BIRD’S EYE VIEW: AN OVERVIEW

Meredith RubinRebecca Marcus

BIRD’S EYE VIEW: OVERVIEW

Unify community and school

Honor Newark’s 250th Anniversary

Draw attention to campus and downtown shops

Raise overall spirit of UD and Newark

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BIRD’S EYE VIEW: SPECIFICS Scatter decorative mascots throughout

Newark

Recognize local artistic talent

Beautify the town

Create a friendly atmosphere

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BIRD’S EYE VIEW: DESIGN

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BIRD’S EYE VIEW: PLACEMENT Span:

Main Street North and South Campuses West and East Campuses Student Centers The Green

Photo by Rebecca Marcus

BIRD’S EYE VIEW: PLACEMENT Memorial Hall

Laird Campus

Photos by Rebecca Marcus

BIRD’S EYE VIEW: PLACEMENT Student Centers

Perkins

Photo By Rebecca Marcus

BIRD’S EYE VIEW: PLACEMENT Main Street and North Chapel

Main Street and Academy

Photos By Rebecca Marcus

BIRD’S EYE VIEW: TIMEFRAME Total Preparation: about 6-8 months

Sponsorships: 2 months Ordering: 2 months Designing/Decorating: 8-12 weeks Installation: 1 month

Display time: 1 year Starting in April 2008

Auction Preparation: 2 weeks

Auction: 1 month

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BIRD’S EYE VIEW: PUBLICITY “The Review”

A need for a better town/campus relationship was addressed, written Nov. 13, 2007

President Harker “Changes are needed to enhance the partnership

with industry, government and the community,” from UDaily on Nov. 6, 2007

“Creating Knowledge-Based Partnerships: Challenges and Opportunities” Program designed to build partnerships to

commercialize marketplace

HEAR THE CLUCK OF OUR FELLOW HENS: THE SURVEY

Corinne SpencerSophia Tripop

HEAR THE CLUCK OF OUR FELLOW HENS: OBJECTIVES

Identify Desire for Unity

Determine Level of Support

Verify Potential Statue Locations

Assess for Possible Setbacks

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HEAR THE CLUCK OF OUR FELLOW HENS: DEMOGRAPHICS

Community Members

Students

Faculty

Store Owners

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HEAR THE CLUCK OF OUR FELLOW HENS: UNITY BETWEEN UD AND NEWARK

29%

36%

22%

11%

2%

How Would You Rate the Unity Between the City of Newark and the University of Delaware?

Very LowLowModerateHighVery High

o Hens Would Increase Unity!

HEAR THE CLUCK OF OUR FELLOW HENS: LOCATIONS OF STATUES

Series10

20

40

60

80

100

120

140 Main Street, 132

The Green, 114

South Campus, 56

East Campus, 67

UD Football Field, 83

Greek Houses, 33 West Campus,

30

Laird Campus, 41

Places Most Visited

HEAR THE CLUCK OF OUR FELLOW HENS: HOW LIKELY ARE YOU TO VISIT THE STATUES?

3%

10%

26%

32%

28%

Not at AllIndifferentModerately LikelyLikelyVery Likely

HEAR THE CLUCK OF OUR FELLOW HENS: COMMENTS “I feel there is very little unity between UD

and Newark Community, everything is always geared toward UD in some way or another.” - Owner of Crystal Concepts on Main Street

“I think this is a cool idea, I think decorating them would be a bonding experience for a group, club, or athletic team.”- Freshman Student at UD

HEAR THE CLUCK OF OUR FELLOW HENS: COMMENTS “I think this is a great idea!”

- UD student

“It’s amazing that you have come up with an idea that can unite both community and the University. Good luck!”- Community member

Smiles all around from the Korner Diner!

HEAR THE CLUCK OF OUR FELLOW HENS: SUMMARY OF SURVEY ANALYSIS Unity is Low

Statues Would Increase Unity

Many Would Enjoy Statues

Statue Locations are Frequently Visited

Store Owners Would Donate

FOLLOW THE HEARD: OTHER UNIVERSITIES AND COMMUNITIES

Chris Resler

FOLLOW THE HEARD: UNIVERSITIES Colleges

University of Iowa University of Kansas

http://photos.ku.edu/cgi-bin/photolib.shtml?page=preview&id=100699

http://www.uiowa.edu/~fyi/issues/issues2003_v41/05072004/briefs.html

FOLLOW THE HEARD: UNIVERSITIES Colleges

James Madison University Virginia Tech

http://www.gobbledeart.comhttp://www.jmu.edu/putupyourdukes/

FOLLOW THE HEARD: UNIVERSITIES Colleges

University of Maryland University of Georgia

http://www.uga.edu/gm/903/FeatAthenscape.html

http://www.feartheturtle.umd.edu/fttsculptures/

FOLLOW THE HEARD: COMMUNITIES Communities

Cow Parade Nationwide Dino Days in Wilmington

http://www.cowparade.com

http://www.sbrdesigns.com/pages/publicart.html

CHICKEN SCRATCH ISSUES: DETAILS

Vincent RojasMike Woods

CHICKEN SCRATCH ISSUES: RISKS Gary Stokes at Risk Management

Risk Management Liability

Trip Hazard Must not be an

attractive nuisance

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CHICKEN SCRATCH ISSUES: DEFINITION

David Apostolico, Esq. and James Woods, Esq.

Attractive nuisance Doctrine applies to pools, swings, pits, etc. Danger is not obvious to children. Considered defects by manufacturer or installer

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CHICKEN SCRATCH ISSUES: HAZARDS Risk Management

Insurance University deductible would exceed value of statues so

they would not utilize property insurance

Delaware State Coverage Insurance Utilize to protect against weather

and fire Must be in well lit areas to avoid

vandalism

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BIRD’S EYE VIEW: DONATIONS Receive donations from:

Businesses Organizations UD Groups

Alumni Clubs Fraternities/Sororities

Individuals Students Town Residents http://www.stfrancisav.org/images/donation.gif

CHICKEN SCRATCH ISSUES: DETAILS Costs

$1,000 to produce each statue and base Artist fees

Size 4-feet tall plus base

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CHICKEN SCRATCH ISSUES: PLAQUE Plaques

Honor artist and donor Made of bronze

Durable Does not wear

Costs $95 to produce

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CHICKEN SCRATCH ISSUES: TRADEMARK Trademark

Legal Opinion “Fair Use” under U.S. Trademark Not claiming as own Submitting for UD class project

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CHICKEN SCRATCH ISSUES: PASS IT ON Marketing

Word-of-Mouth Flyers Email Website Udaily “The Review” Local Newspapers

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LET’S SPREAD OUR WINGS: IMPLEMENTATION

Ryan Reed

LET’S SPREAD OUR WINGS: APPROVAL Final Approval

University of Delaware President Harker

City of Newark Design Committee

Maureen Roser Mayor

Vance Funk III

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LET’S SPREAD OUR WINGS: CONCLUSION Bird’s Eye View

Hear the Cluck of Our Fellow Hens

Follow the Heard

Chicken Scratch Issues

Let’s Spread Our Wings

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TO THE ROOST:QUESTIONS AND ANSWERS

Thank you for your attention!