Hacking the Social Web
35
Mary Ellen Bates BatesInfo.com Oct. 26, 2014 Hacking the Social Web
-
Upload
mary-ellen-bates -
Category
Business
-
view
399 -
download
1
description
Mary Ellen looks at how to get the most value from searching social media, both for research and professional development.
Transcript of Hacking the Social Web
Mary Ellen Bates
BatesInfo.com
Oct. 26, 2014
Hacking the Social Web
Tweeting this?
@mebs
#internetlibrarian
@mebs 2
Social networks are….
A waste of time
An invasion of privacy
Not allowed by my employer
Self-promotion machines
For my friends, not the public
Just not my thing
@mebs 3
Don’t worry...
just be smart!
@mebs 5
@mebs 6
@mebs 7
@mebs 8
Google Plus
Create “circles” of friends, family,acquaintances, people you follow
Post to specific circles
plus.google.com/settings
Scroll down to “Profile”
@mebs 9
@mebs 10
Social search strategies
@mebs 11
Social search strategies
Set privacy settings to “STUN”
Try several approaches
Forget comprehensive searching
@mebs 12
Social search strategies
Search groups as well as individuals
Use Advanced Search
(LinkedIn, Twitter)
Make a case for premium accounts
@mebs 13
What are you researching?
People
Opinions
Leads to other info
Professional development
@mebs 14
Searching for individuals
What do you want?Background? Reputation? Relationships?
LinkedInBest chance of professional backgroundRecommendation inflationView a person’s connections
15@mebs
Searching for individuals
TwitterGood for reputation (retweets)
Twitter and FacebookGood way to find (public) relationships
16@mebs
Searching for individuals
Use nicknames
Use “phrase * search” in Google +ex: “Lisa * Green”
Know the syntax:Facebook: “People named xxx who live inxxx”
17@mebs
Look for anomalies
Does the name match the account URL?
18@mebs
Getting opinions
LinkedInUse Advanced Search for prior employees
Twitter and Google Plus#hashtags
@mebs 20
Finding the next source
Look for groups of experts on LinkedIn& Facebook
Facebook search:Librarians who like Evernote
Thai speakers who live in Denver
21@mebs
Finding the next source
Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links
22@mebs
Professional development
LinkedInRemember privacy settings!
TwitterUse dashboard – HootSuite, TweetDeckMonitor conference via live-tweetingBe selective in who you follow
@mebs 23
Hacks for each network
24@mebs
LinkedIn’s Advanced People search
@mebs 25
ID info pros to consult
@mebs 26
Find LinkedIn “hidden” updates
@mebs 27
Twitter search hacks
Look for engagement
min_retweets:nmin_faves:n
Millennials (brands ORmarketing) min_retweets:5
@mebs 29
Find Tweets w/ links to a URL
Find any tweets that link to a site
Track mentions of a press release
Twitter syntax: the.URL
Example:ello.co facebook
30@mebs
Facebook hacks
Restaurants in Minneapolisliked by people who work atCargill
Xxx’s liberal (conservative,Democratic, etc.) friends
31@mebs
Google+ Communities
Check out its Communities: Libraries and Librarians
Google Search
Advanced Power Searching with Google
plus.google.com/communities
@mebs 32
Ello.co
The anti-Facebook?We don’t data-mine youWe don’t have adsWe’ll charge a “very small amount ofmoney” for special featuresMostly visual content now
Geo-located information
echosec.net lets you find images takenat a location
Want to look inside the Naval PostgradSchool?
34@mebs
Inside the Naval Postgrad School
35@mebs
From my neighbor’s house
Posted by her daughter from NY
36@mebs
Reluctant-entrepreneur.com
37
You can reach me at
+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Google +: +maryellenbates38BatesInfo.com
