Hacking Product Management with Crowdsourcing & Outsourcing - Product Camp Nashville
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17-Oct-2014 -
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Transcript of Hacking Product Management with Crowdsourcing & Outsourcing - Product Camp Nashville
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Hacking Product Management with Crowdsourcing & Outsourcing
@russjhammond
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What?
Anything you possibly can that is not one of your core strengths.
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What?
Examples...this week alone:
● find registration costs for 20 conferences● transcribe 6 podcasts● find 50 random firms to survey● interview those 50 random firms● consolidate data for weekly status report● create custom images for sales demo● build demo app to test our SDK ● fill out expense reimbursement forms
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Who?
● virtual assistants● freelancers● Mturkers● Gigwalkers● Fiverrs● Craigslisters
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When?
● Same day● Overnight● Next week● Next month
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Where?
Tennessee to Timbuktu
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Why?
Comparative advantage:
Ability to produce outputs at a lower opportunity cost than another.
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How?
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Tips & tricks
Virtual assistant
● Hire a VA with a firm○ can often find others within firm to do random tasks○ backup for when they go on vacation
● Don’t tell others your secret
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Tips & tricks
Odesk
● Hire 3 to do the first step, keep 1 to finish
● Fixed bid contracts over hourly
● Don’t be afraid to spend money○ only hiring for a few hours not a full time job
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BONUS!!!
Send the bill to sales.
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Tips & tricks
Gigwalk
● Ask for candid feedback at the end of each task
● Monitor chatter on Easy Shift
● Small test run before larger rollout
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demo
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Tips & tricks
Crowdflower
● keep task under 10 seconds
● run each task 3 times for quality checks
● watch their tutorials when getting started
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demo
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But how much does it cost?
VA - $500/month
Odesk - $25-$50/hr
Gigwalk - $10/ gig
Crowdflower - $.03-.05/per task
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What services do you use?
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Questions
@russjhammond