C O N T E X T U A L A D A P T I V E T R A I N I N G P L A T F O R M

C O A T

L O V E - H A T E R E L A T I O N S H I P W I T H M A R A T H O N S

D I M I T R I

“ T H E O V E R A L L Y E A R L Y I N C I D E N C E R A T E O F R U N N I N G I N J U R I E S V A R I E S B E T W E E N 3 7 – 5 6 % . . .

T H E I N C I D E N C E R E P O R T E D I N T H E L I T E R A T U R E V A R I E S F R O M 2 . 5 T O 1 2 . 1 I N J U R I E S P E R 1 0 0 0 H O U R S O F R U N N I N G ”

R E S E A R C H

→ W, Van Mechelen, Sportsmed 1992

M Y T R A I N I N G S U C K SA N D N O WI K N O W W H Y

R E S E A R C H S H O W S T H A TC O N T E X T U A L P A R A M E T E R S H A V E A H U G E E F F E C T O N P E R F O R M A N C E

SPORT ATMOSPHERE PRESSURE

AIR TEMPERATURE

WIND RAIN FOG HUMIDITY

MARATHON 2 5 3 3 3 4

CYCLING 3 4 5 4 3 4

KAYAK 2 4 5 3 1 4

TENNIS 1 4 4 5 5 4

TRIATHLON 3 4 5 3 4 4

SPORTS SCIENCE SCIENCE RESEARCH AND TECHNOLOGY SUPPORT

C O A T I S A C O N T E X T U A L A D A P T I V E T R A I N I N G P R O G R A M

• Implementation of the Acute/Chronic model

• Machine learning based on all generated performances and historical data

• Integration with the wearables loved by endurance athletes

• Integration with available knowledge, open APIs of weather and environmental circumstances

M A R K E T I N G R E S E A R C HC U R R E N T C O M P E T I T O R S P R I C I N G

• McMillan Running Personal Online Coaching - € 250/m

• Energylab coaching - € 250/m (for 6 consecutive months)

• Local Sportsdoctor – € 50/m

Endurance athletes are currently paying a lot of money for a service that

can be better

M A R K E T I N G R E S E A R C HT A R G E T G R O U P

• Runkeeper users: 40 Million

• Strava active users: 1,2 Million

• Strava premium users: 192.000

• Endomondo: 20 million users

F R E E M I U M P R I C I N G M O D E L

• Free

• For ever free

• Personalised trainingscheme

• Smart € 50/month

• + Contextual adaptive training program

• Pro € 150/month

• + Real time training advice

M A R K E T I N G A P P R O A C H

• Freemium

• 1 month free Smart

• Get one month free Smart for referring a friend

F O R E C A S T

L E T ’ S S T A R T T H E A D V E N T U R E

• A trial environment

• A training exercise specialist

• Missing developer profiles

Thank you

Glenn DaneelsThomas De CoomanAlexander Dejonghe

Esteban Municio HernandezDimitri Op de Beeck

Gilles Vandewiele