Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta para negocios y...

Amanda Bowman, International Business Leaders Forum30th November 2011

MAKING GLOBAL CORPORATE VOLUNTEERING YOUR MULTI-TOOL FOR BUSINESS AND DEVELOPMENT

International Business Leaders Forum

An independent, not-for-profit organisation working with leading multinational companies on the responsible business agenda. We work to ‘redefine growth to help build a sustainable world.

IBLF AT A GLANCE

3International Business Leaders Forum

HOW DOES IBLF WORK?• Challenging leaders

through action research and discussion forums

• Convening global and local events, leadership forums, roundtables, workshops and networks

• Catalysing collective action among business, government and civil society to address development challenges

WHY IS IBLF NECESSARY? Promoting responsible business and sustainability through: • Positioning

responsible business as a lead partner in development

• Driving collaborative action - individual companies cannot address development challenges alone

• Facilitating innovative programmes in over 90 countries

WHO ARE WE?• Registered in the UK as

a charity and in the U.S. as a 501(c) 3

• Founded in 1990• Working with over 100

companies globally• HQ in London, with

offices in Moscow, Mumbai, Hong Kong and Beijing

• Associates and affiliates in over 60 countries

• Governed by a Board of Trustees drawn from leading multinationals

REDEFINING GROWTH TO HELP BUILD A SUSTAINABLE WORLD

GLOBAL CHALLENGES, BUSINESS SOLUTIONS


• Doing more with less: • technical innovation, • efficiency,• supportive regulatory environment

SMART GROWTH

• Some access more: • Entrepreneurship,• frugal innovation,• inclusive business models

INCLUSIVE GROWTH

• Some use Differently:• promoting responsible consumption,• reduce obsolescence,• valuing longer-term incentives and

metrics

RESPONSIBLE GROWTH

LEADERSHIP AND PARTNERSHIP

WHAT IS GLOBAL CORPORATE VOLUNTEERING?


WHAT IS GLOBAL CORPORATE VOLUNTEERING?

Any programme in which employees cross international borders to provide services to local clients or organisations based primarily on the skills they use in their day jobs. Employees are voluntarily engaged in projects that are outside of their normal responsibilities


IBLF SPHERES OF INFLUENCE

IBLF SPHERES OF INFLUENCE

© IBLF 1992 Adapted 2010

LEADERSHIP- A culture that supports and

encourages employee engagement- Policies, goals and targets for

employee engagement– made public, with progress measured and reported

COMMUNITY- Stakeholder

Engagement; showcase commitment to

employee engagement- Public policy and civil society engagement to

advocate for volunteering either

alone or in partnership; leverage social

investments with employee engagement

MARKETPLACE- Employee engagement to

support marketing efforts to specific target groups

- Employee engagement integral to product offering

ENABLING ENVIRONMENT Leverage company influence to impact

Regulations, Legislation, Fiscal Incentives, Voluntary Guidelines and Codes of Conduct, Public Opinion,

Institutional Structures, Financing Mechanisms, Research, Training and Capacity-building, Media, etc.

SUPPLY CHAIN- Capacity building

- Building shared values and standards with suppliers through

employee engagement

WORKPLACE- Employees engage in

decision making and governance

- HR codes and guidelines take employee engagement into account and make it an option for all staff

- Health and Safety –risk assessment for employee community engagement

- GCV identified as a tool for personal and career development

GLOBAL CORPORATE VOLUNTEERING YOUR MULTI TOOL FOR BUSINESS AND DEVELOPMENT


LEADERSHIP, CULTURE AND VALUES

• The fundamental ideals of service to associates, customers and community serve as the cornerstone for all Marriott staff and are exemplified by the company’s Spirit to Serve philosophy .

• Through The Youth Career Initiative, hotel managers and associates serve as mentors and trainers to groups of disadvantaged youth through a six-month educational prorgramme of life and employment skills.

• Marriott teams participate in 10 countries from Australia to Egypt to Brazil. Since starting the programme in Brazil, almost 50% have gone on to jobs in the hospitality sector, with a further 38% going on to work in other sectors or to further education.


WORKPLACE


ERNST & YOUNG CORPORATE RESPONSIBILITY FELLOWS

• Employees work with high impact entrepreneurs in emerging markets.

• E&Y employees develop professional skills while delivering access to network, capital, systems and processes that allow the entrepreneurs to reap the rewards of the global economy.

MARKETPLACE

INTEL EDUCATION SERVICE CORPS

• 2-week projects support NGOs using Intel-powered classmate PCs in developing countries

• Government/Education/NGOs are an important customer market for Intel and they all benefit from the engagements through– High quality engagement at no cost to

clients– Teachers get new tools and

techniques to leverage the power of ICT in education

– Governments get the credit for engaging the private sector in addressing ICT education needs


SUPPLY CHAIN

CARREFOUR ESPANA COMMERCIO SOLIDARIO

•Turning small Equadorian farmers into Carrefour suppliers

•Volunteers use their summer vacation to work with partners to improve the quality of their products – in particular in the areas of logistics and planning

The volunteers’ support was really valuable, bringing us new techniques and ideas along with their enthusiasm and interest


“

”

COMMUNITY

• Through the programme, GSK aim to make a positive, sustainable difference to non-profit organisations and communities

• Employees use their professional skills and knowledge during a 3 or 6 month immersion experience to improve healthcare systems, streamline and improve business processes, improve communications, brand and research, develop strategic plans and data analysis

• Since the launch in 2009, 200 volunteers from 26 countries have worked with 58 partners in 39 countries


ENABLING ENVIRONMENT

IBM EXECUTIVE SERVICE CORPS

• Strategically aligned with the Smarter Cities Challenge offering 3-week placements for senior executives

• Two consecutive teams went to Katowice to advice the city on improvements to become– The City of Commerce and Culture– The Well Planned City– The City of Digital Innovation

• This year, IBM teams have gone into 25 new cities


THE BUSINESS CASE FOR GCV

THE BUSINESS CASE FOR GSV

• Helps build culture and values

• Stakeholder engagement – deepening partner relations

• Prepare top performers for leadership in the 21st

century

• Beyond leadership, develops a range of hard and soft skills

• Tangible demonstration of corporate responsibility

• Corporate reputation and brand image – positive public relations and internal communications


EMPLOYEE BENEFITS

• Develops transferable leadership skills

• Stimulates innovative thinking; build new skills and embeds existing ones

• Builds a global perspective and exposure to emerging and developing markets

• Provides opportunities to practice skills in a safe space

• Provides satisfaction and motivation through ability to provide real value to partner organisations/communities

• Breaks down barriers, improves team relationships and builds networks

• Increases understanding of company’s role in society


PARTNERS’ BENEFITS

• No cost support from leading global experts

• Access to corporate best practices, skills and energies to solve problems

• Builds management and staff capacity

• Reduces costs, improves processes and efficiency


BUSINESS BENEFITS

NEW MARKET DEVELOPMENT

IBM CORPORATE SERVOCE CORPS• Team of 12 volunteers

support Cross River State government to improve public services

• Project Hope provides free healthcare to mothers and young children

• Project Comfort provides financial assistance to disadvantaged households

• Officials so pleased with results, signed a commercial contract with IBM


PRODUCT INNOVATION

DOW CORNING CITIZEN SERVICE CORPS

•Helps Dow Corning gain new insights into the needs of people in emerging markets and explore new opportunities for innovation and business growth

•4-week projects help the company to develop a better understanding of developing markets and act as a laboratory for new ideas


CUSTOMER RELATIONS

PFIZER GLOBAL HEALTH FELLOWS

•Over 270 employees have participated in 3-6 month assignments in over 40 countries since 2003

•Assignments focused on the core building blocks for strong health systems

•84% employees report a dramatically increased understanding of the global marketplace and customers’needs


BRAND REPUTATION

PEPSICORPS

• Linking the 4-week programme focused on core business issues of clean water, nutrition and fitness and sustainable agriculture with the Performance with Purpose mission

• Twitter, blogs and YouTube extensively used to promote the programme and build brand links and reputation


STAKEHOLDER ENGAGEMENT

BD VOLUNTEER SERVICE TRIP PROGRAM

• Employees apply for three-week assignments to help improve healthcare in medically underserved regions.

• Employees work alongside BD stakeholders in hospitals and clinics and build relationships that help improve processes and products


MORALE, MOTIVATION, LOYALTY AND PRIDE

TELEFONICA VOLUNTEERING HOLIDAYS

•100 people each year take two week’s of their holiday to volunteer in Latin America on a programme that combats child labour

•The program builds networks around the company

•Results prove that employees are more motivated, with increased satisfaction levels and an impact on productivity and absenteeismInternational Business Leaders Forum

YOUR STEPS FOR SUCCESS


10 PRACTICAL STEPS TO SUCCESS

1. • Set tangible, clear and SMART objectives for your GCV programme

2 • Start small – find your champion and agree a pilot programme

3 • Allocate appropriate resources to project management.

4 • Work with NGO or social partners that you know well and trust

5 • Develop processes and implementation plans to fit company culture

6 • Scope and plan your assignment

7 • Seeing is Believing

8 • Communicate, communicate, communicate

9 • Measurement and Evaluation

10 • Consider Scale at the outset


FOR SUPPORT, GO TO• Networks supporting companies on GCV programmes

include–IAVE’s Global Corporate Volunteer Council–Business in the Community – ENGAGE–Clinton Global Initiative Pathways to Employee

Engagement–Linked In Group: International Corporate Volunteerism

• NGOs and consultants to provide services and advice include–CDC Development Solutions–Voluntary Services Overseas–CODESPA–Emerging World



FOR MORE INFORMATION CONTACT

Amanda BowmanE: [email protected]

ANY QUESTIONS?

Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta para negocios y...

Business

Transcript of Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta para negocios y...