1. UX Cambridge 2014CASINODress CodeBow Ties are to be worn

2. Alastair@acuity_design 3. Exploring Habitsand InteractionDesignThrough The Casino Experience 4. Safety 5. Whatshappening? 6. ModelsHabitsInteractionCasinosPlayTalk 7. What for? 8. Understand whypeople enjoydoing things 9. A few tools forcontemplatingbehaviours 10. Questions? 11. Habits 12. Behavior ModelBJ Fogg 13. Behavior =MotivationRightAbility Time 14. B=MAT 15. BJ FoggBehavior ModelTriggersfail hereLowHard EasyHighTriggerssucceedhereActivationThresholdMotivationAbility 16. Chronos - KairosTime - Timeliness 17. Behavior Wizard 18. HookedNir Eyal 19. Trigger ActionVariableInvestment Reward 20. TriggerMotivation, ability, triggerActionFrequency, utilityVariableRewardDopaminemultiplicationInvestmentMoney, time, social capital 21. Interactions 22. Slide 23. NudgeGravityAngleFriction 24. GravityUsers initialmotivationNudgeGet attentionAngleMotivation providedFrictionPerceived difficulty 25. Casino as UX 26. Drawings byRoss Atkin 27. Nudge 28. Gravity 29. Angle Friction 30. BehaviouralDesign 31. Design forcompliance 32. Perceivedenvironment 33. Norm to group 34. Bet on Red 35. Harmonisation 36. ComplyHarmoniseRebelRebel 37. IndividualMicro MacroSocial 38. Lets play 39. Roulette 40. Play It 41. Inside BetsStraight Up bet is a wager on a single number. Itpays 35 to 1.Split Bet is a wager on two numbers and it pays17 to 1. You make this bet by placing your chip so itstraddles the line between any two numbers.Outside BetsRed Black Odd and Even are all even moneybets. You place your chips in the boxes on thelayout.Dozens bet are made on the 12 consecutivenumbers. You place your wager in the boxesmarked. These bets pay 2 to 1. 42. Just Play 43. Think about It 44. Break it 45. Lose the fun 46. Find 5 ways 47. Show us 5 ways 48. UI enablesindividual habits 49. UX enablessocial behaviour 50. People like toplay Golf...amongst otherthings 51. You are notdesigning ascreen 52. You aredesigningsocial events 53. Comments? 54. Thank You 55. Alastair@acuity_design