Habitat Media Kit 2012
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Transcript of Habitat Media Kit 2012
Habitat’s Audience
Boards of Directors ofCo-ops and Condominiumsin the New York Metro Area
Property Managers, Attorneys,Accountants, and otherprofessionals serving this market
Vendors selling to co-ops andcondos in the New York Metro Area
Habitat Platform: Print Edition
The foundation of the Habitat brand, themagazine was founded in 1982, and
is published eleven times a year.
Habitat is the only paid circulationmagazine that serves a targeted
audience of co-op and condo boarddirectors in the New York metro area.
Boards purchase a group license,entitling them access to print and
digital platforms, and boardmembership is updated annually.
Over three thousand boards subscribe toHabitat, totaling nearly 10,000
co-op/condo board director readers.
Habitatʼs digital edition,offers exciting advertisingopportunities, includingvideo/audio advertisingand issue sponsorships.
Habitat Platform: Digital Edition
Video Ads
IssueSponsorship
Habitat Platform: Website
Content and feature rich,Habitatʼs website averages13,500 visitors a month, viewingnearly 40,000 pages. Advertisingopportunities include:
Brand Blocks Article Archive Sponsorship Source Guide Issue Preview Sponsorship Ask the Experts Board Talk Sponsorship
Habitat Platform: E-Newsletter
Habitat Weekly is anewsletter emailed to oursubscribers every Thursday,alerting them to timely news,board lessons, and legaldevelopments. Advertisingopportunities include:
Leader Board Ads Text Ads
Habitat Platform: Events
Habitat and the the Council ofNew York City Cooperatives andCondominiums (CNYC) are expopartners in the CNYC AnnualCo-op/Condo Conference. From500 to 800 board directors attendsixty seminars in the Sundayevent.
Exhibitor Status Includes Tabletop face-to-face time
Print Exhibitor Directory Online Exhibitor Directory
Habitat Platform: Print RatesColor RatesSize 1-3X 4-7X 8-10X 11X FrequencyFull Page $4026 $3296 $2902 $26072/3 page 3380 2753 2472 21931/2 page 2512 2074 1911 17361/3 page 1851 1538 1373 12381/6 page 1184 974 868 763
Covers 1-3X 4-7X 8-10X 11XInside Front $4640 $3770 $3192 $2869Inside Back 4480 3697 3135 2815Back Cover 4963 4024 3471 3097
Black & WhitePricing upon request
PREMIUM POSITIONSPage 1 Add 15%Guaranteed Position Add 10%Center Spread Add 20%Custom Color & B/W Pricing upon request
Habitat Platform: Digital and Event RatesOnlineBrand Block $650/weekSource Guide (print & web micro-site) $1299/yearSource Guide (print & web listing) $995/yearAsk the Experts* $5499/yearArticle Archive Sponsorship $8000/yearIssue Preview Sponsorship $3600/year
E-NewsletterHabitat Weekly Newsletter Banner $995/monthHabitat Weekly Newsletter Text Ad $750/month
Digital EditionDigital Edition Sponsorship Video* $450/issueDigital Video Ad** $500/insertionDigital Display Ad $300/insertion
EventsFull Exhibitor Expo Package $1899Early Bird Rate $1799
*Includes Video Production ** Video production is one-time $750
Habitat WebOpportunities:
Quick Look
HOME PAGE Brand Blocks
Source Guide Micro-Site
Ask the Experts
Archive Sponsorship
Board Talk SponsorshipHOME PAGE Issue Preview
Integrated marketing earns special discounts, andan easy to manage payment plan. We’ll be happy toprepare an integrated plan for you, where you can:
Combine your total marketing investment - print, digital,email and online.
Divide it by 12. Charge your credit card monthly.
To discuss how we can help your company meet its sales andmarketing goals, please call :
Carol J. Ott, Publisher Michelle Reid, Advertising Director 212-505-2030 ext. 3003
Budget Your Marketing Investment