HAAGEN – DAZ ICE CREAM COMPANY
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Transcript of HAAGEN – DAZ ICE CREAM COMPANY
8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY
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Presented by GroupD
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About the Company Company was established in 1959 by Rose and Reuben
Mattes in the Bronx in New York.
The company’s first store was opened in 1975 inBrooklyn.
The company started with only three flavors, coffee,chocolate and vanilla.
Haagen Dazs was the first company who invent icecream bars in 1986
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About the Company Through its innovation and high quality has ensured
that Haagen daz ice cream retains its position in themarket.
FactsThe company has a presence in 54 countries across the
globe.
Haagen Dazs’ brings out limited edition flavor a few
times in a year.Most of the flavors that the company produces contain
chocolate but there are innumerable vanilla basedflavors as well
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The key Factors for Launching the
Brand Market share
No real attempt had been made to develop either a
global or euro brand Consumer needs
Market growth
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Success Factors of the Brand The very good quality of products by ensuring that
the ice cream is perfectly rich because it contains
no excess air. Ice creams are made with natural ingredients.
There are no colouring nor conservative treatment.
Tests take place at every stage of production by
visiting and testing ingredients suppliers