H4 Email Marketing — English
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La firme marketing B2B, spécialisé en développement d’affaires HYPERCUBE INC H4 - EMAIL MARKETING
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A Good Email Marketing Campaign can Help you: Increase Your Sales Conversion Generate Repeat Sales Up-sell and Cross-sell Products and Services Gain Valuable Feedback from your Visitors Drive Web Users to Make Offline Purchases
Transcript of H4 Email Marketing — English
La firme marketing B2B, spécialiséeen développement d’affaires
HYPERCUBE INC H4 - EMAIL MARKETING
«The majority of B2B firms (71%) use e-mail marketing…»
Forrester "How US Marketers Use Email"
2011
La firme marketing B2B, spécialisée en développement d’affaires
«…94% of daily email users subscribed to marketing
messages…»ExactTarget
"Subscribers, Fans, and Followers: The Social Profile” 2010
La firme marketing B2B, spécialisée en développement d’affaires
Objectives of the Meeting
Why do Email Marketing?
What are the Results?
What are the Email Marketing Steps?
What the Report Tells You?
Quality Control
La firme marketing B2B, spécialisée en développement d’affaires
Why do Email Marketing?
La firme marketing B2B, spécialisée en développement d’affaires
It Allows Targeting
It Is Data Driven
It Drives Direct Sales
It Builds Relationships, Loyalty and Trust
It Supports Sales through other Channels
What are the Results?
La firme marketing B2B, spécialisée en développement d’affaires
A Good Email Marketing Campaign can Help you:
Increase Your Sales Conversion
Generate Repeat Sales
Up-sell and Cross-sell Products and Services
Gain Valuable Feedback from your Visitors
Drive Web Users to Make Offline Purchases
Hypercube’s Solutions
H1 Program – Prospection
H2 Program – Loyalty
H3 Program – Marketing Tools
H4 Program – Online MarketingH4 Program – Online Marketing
La firme marketing B2B, spécialisée en développement d’affaires
Email Marketing Steps
La firme marketing B2B, spécialisée en développement d’affaires
1- Create your List
2- Import your List
3- Create your Campaign
4- Avoid Spam Filters
5- Review your Performance
What the Report Tells You?
La firme marketing B2B, spécialisée en développement d’affaires
Total Recipients Total Times Email was opened
Successful Deliveries Recipients who Clicked
Times Forwarded Clicks per Unique Open
Forwarded Opens Total Clicks
Recipients who Opened Total Unsubscribes
Average Times Email was Opened Total Abuse Complaints
The Challenges of B2B Email Marketing are Different from B2C Email Marketing Customers "buy into your company" - you offer something that makes their
company work
Higher perceived risk - whatever service you provide has the ability to affect your company profile
La firme marketing B2B, spécialisée en développement d’affaires
Hypercube quality control
We Need Permission.
We ask the customers of our database for permission to send them email newsletters, offers and promotions.
We have our Privacy Policy in Order.
In particular, issues like “tracking personally identifiable information” or “marketing to children under 13.”
We Know the Laws.
We are familiar with the CAN-SPAM rules.
La firme marketing B2B, spécialisée en développement d’affaires
CONCLUSION
You can count on HYPERCUBE for your Email Marketing Campaign
•We have the Know How•We have the Experience
The Next Step : Discuss and define your specific marketing needs and objectives and start your campaign!
La firme marketing B2B, spécialisée en développement d’affaires
